Startup Launch

Startup Launch Day Playbook — Hour-by-hour execution checklist for your big launch day. Covers timezone timing, channel sequencing, real-time crisis management, and post-launch momentum. By @WeiYipei.

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

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Startup Launch Day Playbook — Hour-by-Hour Checklist

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

bash

clawhub install startup-launch

What you get after installing:

• Hour-by-hour execution plan from T-12h to 72h post-launch
• Coordinated multi-channel activation sequence
• Crisis management playbook (site down, negative feedback, competitor attacks)

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Your launch day is ONE shot. This playbook gives you an hour-by-hour execution plan so nothing falls through the cracks. From T-minus-12-hours prep to the 72-hour post-launch sprint.

What You'll Learn

• T-12h: Final checks (servers, links, payment, copy)
• Hour 0: Coordinated channel activation sequence
• Hours 1-6: Real-time monitoring and engagement tactics
• Hours 6-24: Second-wave amplification
• 72-hour post-launch momentum playbook
• Crisis management (site down, negative feedback, competitor attacks)

Who This Is For

• Founders with a launch date already set
• Teams who have the product ready but need execution confidence
• Anyone who's been burned by a disorganized launch before

Traffic Engineering for Launch Day (2026 field addendum)

Plan the day as arithmetic, not vibes

Fix a total-visits target, then reverse-engineer per-channel quotas — each with its own UTM short link and a named owner. Anonymized reference (an AI Agent product, late 2025): a 500K-visit launch day was assembled as ~400K from 40 creator quote-tweets, plus ~20K each from Reddit threads, geo-targeted YouTube ads, and messaging-group distribution. Final tally: ~800 signups at $6.25 per registration. The lesson cuts both ways — traffic is buildable to spec; conversion is the bottleneck you can't buy.

Sequencing patterns worth stealing

• Split objectives across two days: half your amplifiers push the website on day one, the other half push the leaderboard (PH, etc.) on day two. One day, one goal — otherwise the streams dilute each other.
• Burst window: get 50–100 creators publishing inside the same 24–48h. Algorithms reward density, not totals.
• Platform relay (from the Manus/Devin post-mortems): days 0–3, X/Twitter builds the conversation → days 3–10, YouTube and newsletters consolidate it → day 10+, Reddit/HN carry the long tail. For a big launch, concentrate ~80% of spend on the same day.

Hacker News: the 30-minute verdict

The front page is decided in the first half hour — roughly 30 points and 10 comments, posted during the US morning window. Flat at minute 40 = done. Bring 2–3 prepared angles (a "Show" post, an open-source-alternative link, a how-it-works writeup) rather than one perfect post, and translate the winner for regional dev forums — one text, two communities.

Readiness gate

Don't set the date until at least 10 external developers are satisfied and still actively using the product. Pre-launch time split: 60% talking to users, 40% preparing the launch — start asset prep once the product hits "60 points," copy first, visuals later.

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Built by Gingiris — orchestrated 30+ launches with combined 100k+ first-day visitors.