Description-Behavior Mismatch
Medium
- Confidence
- 95% confidence
- Finding
- The manifest and earlier sections describe a playbook for LinkedIn, cold email, webinars, ABM, and marketing metrics. The 'Enterprise Deal Mechanics' section instead provides guidance on contract payment terms, late penalties, withholding features until invoices clear, escalation to CEOs for overdue balances, SOW/SOR change control, and partner economics, which are sales/contract-operations guidance rather than marketing behavior.
