Saas Marketing Playbook

A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @WeiYipei.

SaaS Marketing Stack — Tools + Channels + Metrics

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

bash

clawhub install saas-marketing-playbook

What you get after installing:

• Stage-specific tool recommendations (analytics, CRM, email by budget)
• Channel prioritization framework ($0, $10K, $100K/mo spend tiers)
• Metrics framework with north star metrics and reporting cadence

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Stop guessing which marketing tools to buy. This playbook maps the right stack to your stage.

• Tool recommendations: Analytics, attribution, email, CRM — by stage and budget
• Channel prioritization: Which channels work at $0, $10K, and $100K/mo spend
• Content marketing engine: SEO, blog, comparison pages, and distribution
• Paid acquisition: When to start, how to test, and when to kill campaigns
• Metrics framework: North star metrics, leading indicators, and reporting cadence

B2B Content & Channel Economics (2026 field notes)

The 80/20 content formula that converts

Winning B2B content spends 80% of the airtime on how you made customers successful and only 20% on yourself. Same logic applies to sales decks: open in the buyer's own words about the pain, then present the fix — never features-first.

Partner channels as a marketing multiplier

Before hiring for channel marketing, price the partner motion:

Tier	Economics
Reseller (referral only)	10–20% fee
Silver partner — >$100K annual sales	15%
Gold partner — >$300K annual sales	20%

Wholesale at 80% of list price, resale capped at 1.2x list. Due-diligence trio for any prospective partner: track record (what did they carry before?), customer origin, and reseller vs service-partner intent. Below roughly $2–3M revenue, partner ecosystems replace overseas offices entirely — top products share as much as 50% with distribution partners.

Size the marketing plan against revenue math

Anchor the annual plan to one of two $1M-ARR skeletons: nine ~$100K enterprise engagements, or five hundred $200/yr self-serve subscriptions. The skeleton dictates the stack — the enterprise leg needs ABM tooling and case-study production; the self-serve leg needs SEO, lifecycle email, and conversion instrumentation. Funding both stacks at once is how sub-$1M teams overspend.

One hard-won pricing note

When prospects push for custom work your roadmap doesn't want, don't refuse — quote it at a premium (pad the person-days). The quote filters; the relationship survives.

Related Gingiris Skills

• Full version: https://clawhub.ai/skill/gingiris-b2b-growth
• All skills: https://clawhub.ai/user/gingiris
• Follow: @WeiYipei on X