Social Publisher

Generate, schedule, and repurpose platform-optimized social media posts with consistent brand voice and content calendars for Twitter, LinkedIn, Instagram, F...

GTS Social Media Publisher

Automate your social media content pipeline — generate posts, plan calendars, repurpose content, and maintain brand voice across platforms.

Quick Start

"Create a LinkedIn post about our new product launch" "Generate a week of Twitter content about AI trends" "Turn this blog post into 5 social media posts" "Create a content calendar for next month" "Write an Instagram caption for this product photo"

The agent will:

1. Understand the topic, brand voice, and target platform
2. Generate platform-optimized content (character limits, hashtags, tone)
3. Create a content calendar if requested
4. Track published content for consistency

Features

1. Post Generation

Generate platform-specific posts from any input:

From scratch: "Create 3 Twitter posts about our new eco-friendly packaging" From URL: "Turn this article into LinkedIn posts: https://..." From topic: "Weekly content for a fitness coach Instagram" From existing: "Repurpose this blog post for Twitter, LinkedIn, and Instagram"

The agent generates content that respects:

• Platform character limits (Twitter: 280, LinkedIn: 3000, Instagram caption: 2200)
• Optimal post structure (hook → body → CTA)
• Hashtag strategy (platform-appropriate count)
• Best posting times per platform
• Brand voice consistency

2. Content Calendar

Generate weekly/monthly calendars:

text

📅 Content Calendar — May 2026
──────────────────────────────
Week 1 (May 1-7): Product Focus
  Mon: Product teaser (Twitter)
  Tue: Customer testimonial (LinkedIn)
  Wed: Behind-the-scenes (Instagram)
  Thu: Industry tip (Twitter)
  Fri: Weekly roundup (LinkedIn)

Week 2 (May 8-14): Educational
  ...

3. Content Repurposing

Take one piece of long-form content and extract multiple social posts:

Blog post →

• 1 LinkedIn article summary
• 3 Twitter threads (key takeaways)
• 1 Instagram carousel (5 slides as text)
• 1 Facebook post with link preview

Video/transcript →

• 1 Twitter thread with timestamps
• 2 LinkedIn posts (key insights)
• 1 Instagram Reel caption
• Quote cards for all platforms

Post Format Reference

Platform Guidelines

Platform	Max chars	Ideal length	Hashtags	Best times
Twitter/X	280	180-240	1-3	8-10am, 12-1pm
LinkedIn	3,000	150-300	3-5	Tue-Thu 8-10am
Instagram	2,200	150-300	10-20	9-11am, 7-9pm
Facebook	63,206	80-150	1-2	1-4pm
TikTok	2,200	100-200	3-5	7-9am, 10-11am

Engagement Hooks (by platform)

• Twitter/X: Hot take, surprising stat, question, poll
• LinkedIn: Personal story, industry insight, professional tip
• Instagram: Visual-first, aesthetic quote, storytelling caption
• Facebook: Community question, relatable content, shareable image
• TikTok: Trend-hopping, educational hook, raw/unpolished

Scripts

scripts/generate.py — Content generation engine

bash

# Generate posts
python3 scripts/generate.py post --topic "new product launch" --platform twitter --count 5

# Generate calendar
python3 scripts/generate.py calendar --theme "educational" --weeks 4 --platforms twitter,linkedin

# Repurpose content
python3 scripts/generate.py repurpose --input post.md --platforms all

scripts/calendar.py — Content calendar management

bash

python3 scripts/calendar.py create --month may --theme product-launch
python3 scripts/calendar.py view --month may
python3 scripts/calendar.py export --format csv
python3 scripts/calendar.py add --date 2026-05-15 --platform twitter --topic "customer story"

scripts/voice.py — Brand voice management

bash

# Define brand voice
python3 scripts/voice.py set --name "my-brand" --tone professional --audience "B2B SaaS founders"

# Apply voice to content
python3 scripts/voice.py apply --voice my-brand --input draft.md

# List saved voices
python3 scripts/voice.py list

References

• Platform guides: See references/PLATFORMS.md for platform-specific content strategies, hashtag research, and engagement tactics
• Content templates: See references/TEMPLATES.md for post templates across platforms
• Brand voice guide: See references/BRAND_VOICE.md for tone of voice guidelines and examples

Tips

• Maintain a content calendar for consistency — aim for 3-5 posts/week per platform
• Repurpose every long-form piece into at least 3 social posts
• Use the brand voice feature to keep messaging consistent
• Track engagement and adjust posting strategy accordingly
• Mix content types: educational, promotional (20%), entertaining, community