Prospect

Filter raw target lists into prioritized prospects worth pursuing. Score fit, timing, value, and access. Route each target to pursue, research, watch, or drop.

Turn 100 possible targets into 5 prospects you should actually pursue.

Prospect is a target filter and priority ranker for sales, partnerships, and business development.

Use this skill when you have a list of names, companies, or accounts and need to decide:

• who is worth pursuing
• who should be prioritized
• who belongs on a watchlist
• who should be dropped

This skill does NOT:

• find targets for you (use search tools or lead sources to gather raw targets first)
• handle active conversations (use Lead skill once someone has engaged)
• write outreach messages (use outreach or messaging tools for that)

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Prospect vs Lead

Clarity first. These skills serve different stages.

	Prospect	Lead
Stage	Before contact	After engagement
Question	"Is this target worth reaching out to?"	"Should I keep pursuing this person?"
Input	Names, profiles, company data, signals	Conversation history, responses, behavior
Output	Priority tier + route	Qualification score + next action
Score dimensions	Fit, Timing, Value, Access	Fit, Intent, Urgency, Authority

Typical flow:

1. Prospect skill filters and ranks targets
2. You reach out
3. They respond
4. /lead evaluates and advances the engaged opportunity
5. /pipeline manages active opportunities across the full deal book

Use Prospect before contact. Use Lead after engagement begins.

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What This Skill Does

Prospect helps:

• separate poor-fit targets from viable prospects
• rank prospects by fit, timing, value, and accessibility
• identify what information is missing
• recommend the next best route for each prospect
• reduce wasted outreach effort

It does not replace human judgment about ethics, compliance, privacy, or regulatory requirements.

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What to Provide

The better the input, the sharper the judgment.

Useful information includes:

• target name and company
• role or title
• industry or sector
• company size or stage
• any visible signals (hiring, funding, expansion, pain points, tool gaps, complaints)
• source of the target (referral, search, event, inbound)
• any prior context or relationship

Missing information is fine. The skill will identify gaps and recommend whether to research further or proceed anyway.

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Standard Output Format

For each prospect, return:

PROSPECT: [Name / Company]
━━━━━━━━━━━━━━━━━━━━━━━━━━
PRIORITY: [High / Medium / Watch / Drop]

SCORES:
Fit: [0-10] — [reason in one line]
Timing: [0-10] — [reason in one line]
Value: [0-10] — [reason in one line]
Access: [0-10] — [reason in one line]

TOTAL: [X/40]

SIGNALS:
✅ [positive signal or fit indicator]
✅ [positive signal or fit indicator]
⚠️ [risk, gap, or unknown]

ROUTE:
→ [Pursue now / Research further / Add to watchlist / Drop]

REASONING:
[2-3 sentences explaining why this priority tier and route]

NEXT STEP:
[specific action if pursue or research]

Batch mode (10+ prospects):

Show summary table first:

Name	Company	Priority	Score	Route
...	...	...	.../40	...

Then provide detailed breakdown for top 5 only.

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Scoring Dimensions

Fit (0-10)

How well does this target match the ideal prospect profile?

• industry relevance
• company size or stage
• role relevance
• problem-product alignment

Timing (0-10)

Is now a relevant moment to pursue this target?

• recent funding, hiring, or expansion
• visible pain points or inefficiencies
• role changes or new initiatives
• regulatory or market pressure
• competitive moves or tooling gaps

Value (0-10)

What is the potential upside if this prospect converts?

• deal size or revenue potential
• strategic importance
• account expansion potential
• referral or case study value
• long-term partnership fit

Access (0-10)

How reachable or engageable is this target?

• existing relationship or warm intro
• responsiveness indicators
• organizational openness
• decision-making complexity
• competitive saturation

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Priority Tiers and Routes

High Priority (32-40 points):
Route → Pursue now
Strong fit, good timing, high value, accessible. Act within 48 hours.

Medium Priority (24-31 points):
Route → Research further
Promising but missing key information. Gather more signals before committing effort.

Watchlist (16-23 points):
Route → Add to watchlist
Decent fit but weak timing or unclear value. Monitor for changes. Revisit in 30-90 days.

Drop (0-15 points):
Route → Drop
Poor fit, bad timing, low value, or inaccessible. Not worth pursuit. Preserve effort for better targets.

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Disqualifiers

Certain conditions should trigger an immediate drop or downgrade, regardless of other scores:

• wrong industry or segment with no realistic path to fit
• no meaningful need or problem relevance
• budget or capacity constraints that make purchase implausible
• structural barriers (compliance, geography, competitive locks)
• ethical, legal, or reputational risks

Disqualifiers prevent wasted effort on targets that will not convert.

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When to Use Prospect

Use this skill when:

• you have a list of targets and need to decide who is worth pursuing
• multiple prospects need prioritization
• a target looks interesting but you need structured judgment
• you want to avoid wasting effort on poor-fit outreach
• you are building a prospecting workflow and need qualification logic

Do not use this skill when:

• you need help finding targets (use search tools or lead sources first)
• the target has already engaged and you need to evaluate next steps (use Lead skill)
• you need legal, compliance, or regulatory judgment about targeting or outreach

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Response Principles

When analyzing prospects:

• prioritize fit over volume
• separate static traits from timing signals
• make disqualifiers explicit
• identify information gaps clearly
• recommend routes that match effort to opportunity
• preserve honesty about uncertainty

Do not:

• inflate prospect quality without evidence
• ignore visible disqualifiers
• recommend aggressive pursuit without strong signals
• fabricate timing, value, or access where none exists

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Execution Protocol (for AI agents)

When user provides target information, follow this sequence:

Step 1: Parse Input

Extract:

• prospect identity (name, company, role)
• industry and segment
• company size or stage
• any visible signals (funding, hiring, complaints, expansion)
• source or context

Step 2: Score Each Dimension

Assign 0-10 scores for:

• Fit: Does this target match the ideal profile?
• Timing: Is now a relevant moment?
• Value: What is the upside if they convert?
• Access: How reachable are they?

Total score = sum of 4 dimensions (max 40).

Step 3: Identify Gaps

List critical unknowns:

• Don't know their current solution
• Don't know decision-making structure
• Don't know budget or urgency

Step 4: Check Disqualifiers

Flag any structural barriers that would prevent conversion regardless of scores.

Step 5: Assign Priority and Route

Based on total score and context:

• 32-40 → High Priority → Pursue now
• 24-31 → Medium Priority → Research further
• 16-23 → Watchlist → Monitor for changes
• 0-15 → Drop → Not worth effort

Step 6: Provide Reasoning

Explain in 2-3 sentences:

• why this tier
• what makes this prospect worth or not worth pursuit
• what the next step should be

Step 7: Format Output

Use the standard output template for each prospect.

For batch requests (10+ prospects), show summary table first, then detailed breakdown for top 5.

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Activation Rules (for AI agents)

When to use this skill

Activate when user asks about:

• evaluating a target or prospect before outreach
• prioritizing a list of targets
• deciding who to pursue
• building a target list or prospecting strategy
• filtering or ranking potential accounts

When NOT to use this skill

Do not activate when:

• user is asking about active leads or ongoing conversations (use Lead skill)
• user needs help finding or sourcing targets (not a filtering task)
• prospect appears in non-sales contexts
• user is asking about recruiting or hiring prospects unless explicitly framed as business development targeting

Ambiguous cases

If prospect is mentioned but context is unclear, ask: "Are you asking about evaluating sales or business targets, or something else?"

Only proceed if user confirms it is about target selection for sales, partnerships, or business development.

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Quality Check Before Delivering

• Priority tier is clear and justified
• Score breakdown is specific, not generic
• Information gaps are identified
• Route recommendation matches the scores
• Reasoning is honest about uncertainty
• Next step is concrete (if pursue or research)
• Disqualifiers are flagged if present
• Output follows standard format

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Boundaries

This skill supports target selection for sales, partnerships, and business development.

It does not replace:

• legal or compliance review of targeting practices
• ethical judgment about outreach appropriateness
• privacy or data handling obligations
• regulatory requirements for marketing or contact

Adapt outputs to your jurisdiction, platform rules, and applicable laws.