HeyLead

HeyLead is an autonomous LinkedIn SDR that creates buyer personas, manages outreach campaigns, sends personalized messages, follows up, and tracks pipeline a...

D4umak@d4umak

Install

openclaw skills install @d4umak/heylead

HeyLead — Autonomous LinkedIn SDR

Your AI sales rep. One command to fill your pipeline.

HeyLead is an MCP-native autonomous LinkedIn SDR that gives your OpenClaw agent the ability to do LinkedIn outreach — find prospects, send personalized messages, follow up, and close deals.

What This Skill Does

This skill connects HeyLead as an MCP server in your OpenClaw agent, giving it 34 specialized LinkedIn outreach tools:

ICP Generation — RAG-powered buyer personas with pain points, fears, barriers, and LinkedIn search parameters
Campaign Management — Create, pause, resume, archive, and compare outreach campaigns
Personalized Outreach — Voice-matched connection invitations that sound like you, not a bot
Multi-Touch Sequences — Follow-up DMs, engagement warm-ups (comments, likes, endorsements)
Reply Handling — Sentiment classification, auto-responses, meeting scheduling
Analytics — Funnel reports, conversion rates, stale lead detection, engagement ROI
Autonomous Scheduling — 24/7 cloud scheduler for invitations, follow-ups, and reply checks

Setup

Prerequisites

uv installed (brew install uv on Mac, or curl -LsSf https://astral.sh/uv/install.sh | sh)

Configuration

Add to your openclaw.json:

json

{
  "mcp": {
    "servers": [
      {
        "name": "heylead",
        "command": "uvx",
        "args": ["heylead"]
      }
    ]
  }
}

First-Time Account Setup

After adding the MCP server, tell your OpenClaw agent:

"Set up my HeyLead profile"

You'll get a sign-in link — authenticate with Google, connect LinkedIn, copy your token, and paste it back. Takes ~1 minute, no API keys needed.

Usage Examples

text

"Find me CTOs at fintech startups in New York"
"Generate an ICP for AI SaaS founders"
"Create a campaign targeting VP of Sales at Series B startups"
"Send outreach to the campaign"
"Check my replies"
"How's my outreach doing?"
"Suggest next action"
"Enable the cloud scheduler"

Typical Workflow

text

1. setup_profile(backend_jwt="...")        → Connect LinkedIn
2. generate_icp(target="CTOs fintech")     → Create buyer personas
3. create_campaign(target="...", icp_id="...") → Find prospects
4. toggle_scheduler(enabled=True)          → Autopilot outreach
5. check_replies() / show_status()         → Monitor pipeline
6. close_outreach(outcome="won")           → Track conversions

Two Modes

Autopilot — AI handles outreach automatically within rate limits and working hours
Copilot — Review every message before it sends

All 34 Tools

Tool	What it does
`setup_profile`	Connect LinkedIn, analyze writing style, create voice signature
`generate_icp`	Create Ideal Customer Profiles with buyer personas
`create_campaign`	Find prospects and build an outreach campaign
`generate_and_send`	Send personalized connection invitations
`send_followup`	Follow-up DMs after connection accepted
`reply_to_prospect`	Auto-reply based on sentiment analysis
`engage_prospect`	Comment, react, follow, or endorse prospects
`send_voice_memo`	Send voice notes on LinkedIn
`check_replies`	Monitor inbox, classify sentiment, surface hot leads
`show_status`	Campaign dashboard with stats and health
`campaign_report`	Detailed analytics and funnel report
`suggest_next_action`	AI-recommended next step
`approve_outreach`	Approve/edit/skip copilot messages
`show_conversation`	View full message thread with a prospect
`edit_campaign`	Update name, mode, booking link, preferences
`pause_campaign`	Pause outreach on a campaign
`resume_campaign`	Resume a paused campaign
`archive_campaign`	Mark campaign as completed
`delete_campaign`	Permanently delete a campaign
`skip_prospect`	Remove a bad-fit prospect
`retry_failed`	Retry failed outreaches
`emergency_stop`	Kill switch — pause all campaigns
`export_campaign`	Export results as table/CSV/JSON
`compare_campaigns`	Side-by-side campaign comparison
`close_outreach`	Record won/lost/opted-out outcome
`toggle_scheduler`	Enable/disable autonomous scheduler
`scheduler_status`	View scheduler state and pending jobs
`create_post`	Generate and publish LinkedIn posts
`brand_strategy`	LinkedIn personal brand audit and strategy
`import_prospects`	Import prospects from CSV
`crm_sync`	Sync won deals to HubSpot CRM
`show_strategy`	View strategy engine insights
`manage_watchlist`	Manage signal keyword watchlists
`show_signals`	View detected buying signals

Pricing

Plan	Price	Limits
Free	$0	50 invitations/month, 1 campaign, 30 engagements/month
Pro	$29/mo	Unlimited campaigns, 5 LinkedIn accounts, cloud scheduler

Privacy

Contacts and messages stored in local SQLite database
AI calls routed through HeyLead backend (Gemini 2.0 Flash) or your own key
No messages or contacts stored on HeyLead servers

License

MIT