Credential Access
- Category
- Privilege Escalation
- Confidence
- 80% confidence
- Finding
Code accesses credential files (SSH keys, AWS credentials, etc.). This could indicate credential theft attempts.
- Content
md **Where it shines:** day-to-day, tactical decisions. "Is this campaign showing up on converting journeys?" Fast, granular, cheap if your tracking exists. **Why it's structurally weakening:** MTA depends on tracking one person across touches and devices, and that data keeps eroding — Safari/Firefox ITP-style cookie limits, iOS ATT, browser consent gating, ad blockers, and ordinary cross-device behavior (research on mobile, buy on desktop). (Chrome's third-party-cookie deprecation was announced, then walked back, so "cookies are going away" is no longer the clean story — but everything else on that list already limits user-level tracking today.) MTA doesn't announce the gap: it silently under-measures anything it can't follow (dumping it into direct) and over-measures what it *can* see. So treat MTA as **incomplete and directionally biased** — not a clean lower bound (its retargeting/branded numbers are often *over*-stated) — and never the sole basis for a big reallocation. **Use it for:** ongoing optimization and trend-watching — never as the sole basis for a big budget reallocation.
