ClawHub

节日大促

v0.1.0

618年中大促冲刺GMV与用户增长；适用于平台与自营。

⭐ 0· 126·0 current·0 all-time
by@clawkk

Install

OpenClaw Prompt Flow

Install with OpenClaw

Best for remote or guided setup. Copy the exact prompt, then paste it into OpenClaw for clawkk/festival-sale.

Previewing Install & Setup.
Prompt PreviewInstall & Setup
Install the skill "节日大促" (clawkk/festival-sale) from ClawHub.
Skill page: https://clawhub.ai/clawkk/festival-sale
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

Command Line

CLI Commands

Use the direct CLI path if you want to install manually and keep every step visible.

OpenClaw CLI

Canonical install target

openclaw skills install clawkk/festival-sale

ClawHub CLI

Package manager switcher

npx clawhub@latest install festival-sale
Security Scan
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OpenClawOpenClaw
Benign
high confidence
✓
Purpose & Capability
Name/description (618 promotional push for GMV and user growth) match the SKILL.md content (strategy, SOP, KPIs, tracking). The skill does not request unrelated resources or credentials.
✓
Instruction Scope
SKILL.md is a scoped marketing SOP and measurement guide (promotion rules, utm tagging, events, KPIs). It does not instruct the agent to read files, access environment variables, call external endpoints, or exfiltrate data.
✓
Install Mechanism
No install spec and no code files are provided; this is an instruction-only skill so nothing will be written to disk or downloaded at install time.
✓
Credentials
The skill declares no required environment variables, credentials, or config paths. There are no disproportionate or unexplained secret requests.
✓
Persistence & Privilege
always is false and the skill does not request elevated persistence or modify other skills or system settings.
Assessment
This skill is a marketing/playbook document and appears internally consistent and low-risk because it contains no code, installs, or credential requests. It will not perform actions by itself — it only describes what a team should do. Before using its recommendations in production, review them with your platform/engineering and legal teams (implementing promotion rules, tracking, or settlement will require platform credentials and backend changes not provided by this skill). If you adapt these SOPs into scripts or automation, audit any code that you or contractors add, and avoid pasting secrets into the skill’s text.

Like a lobster shell, security has layers — review code before you run it.

latestvk976rssy1w8qt019ngsnc64w5x83eqn3
126downloads
0stars
1versions
Updated 1mo ago
v0.1.0
MIT-0
@clawkk
latest
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目标

  • 提升转化率与客单，扩大GMV与CPS净佣金
  • 建立可复用模板与数据口径，降低执行成本

适用场景

  • 渠道：官网/自营电商/平台店/社群/直播/线下O2O（因技能而异）
  • 人群：新客引导、老客复购、促销敏感、B2B商采（按技能细分）
  • 品类：标品、快消、服饰配饰、家居数码、服务与虚拟品
  • 时机：大促/节点/上新/清仓/复购激活

策略要点

  • 明确主目标（拉新/转化/客单/复购）与核心杠杆（价格/权益/场景）
  • 设定门槛与奖励形式（折扣/满赠/免邮/积分/返现），避免过度叠加
  • 强化文案与锚点（限时/限量/对比价/权益稀缺），制造决策闭环
  • 前端清晰展示进度与可达性（距离下一档/权益对比/FAQ）
  • 联盟归因与标签化订单，确保结算与复盘可追踪

实施步骤（SOP）

  • 明确目标与预算，盘点SKU与毛利结构
  • 设计规则与素材，确定叠加/排他策略与黑名单SKU
  • 配置后台促销与页面组件，联调结算与风控兜底
  • 配置追踪参数（utm/campaignId）与订单促销标签
  • 渠道投放与分发（内容/社群/直播/广告/联盟）
  • 监控实时指标并AB测试优化阈值与文案
  • 复盘成交结构与利润，沉淀模板与数据口径

核心指标

  • 流量：UV、CTR、加购率、进入结算率
  • 交易：转化率、AOV、件单、GMV、退款率
  • 促销：优惠使用率、命中率、库存周转
  • 联盟：CPS佣金额、净毛利率、ROI

技术实现

  • 促销规则引擎：门槛校验、叠加/排他、兜底计算与审计日志
  • 归因：utm_source/utm_campaign/aid，订单打促销标签
  • 风控：高成本SKU封顶、限购与黑名单、库存预警
  • 数据：统一口径与时区，对齐取消/退款处理

埋点与追踪

  • 事件：promotion_view、promotion_progress、promotion_applied
  • 维度：tier_level/order_amount/sku_count/discount_value/gift_sku
  • 渠道：来源/媒介/活动ID，联盟AID与结算周期

注意事项

  • 合规与平台规则：避免夸大宣传，遵守价格保护与促销限制
  • 叠加冲突：明确与店铺券/平台券/会员折扣的关系，保持规则可解释
  • 利润与库存：设置封顶与替代SKU，保证履约体验
  • 结算兜底：异常回退与日志审计，保障数据一致性

常见问题（FAQ）

  • 是否与其他优惠叠加：建议有限叠加，优先平台券
  • 门槛设置如何确定：依据AOV与毛利倒推，兼顾可达性与利润
  • 物料不足或缺货：预置替代方案并动态展示，降低体验风险

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