Contractor Marketing Cowork Plugin

Cowork Plugin: AI marketing department for contractors and home service businesses. 12 slash commands + 6 background skills for SEO, ads, social media, proposals, job costing, competitor audits, and more. Works with Claude Cowork, Claude Code, and OpenClaw. Includes 74 proven strategies from Heavy Metric. Use when the user needs marketing help for a local service business.

AI marketing department for contractors and home service businesses. Built by a contractor, not an agency.

Commands

Command	What it does
/contractor-marketing:onboard	Sets up your business profile (run once)
/contractor-marketing:gbp-post	Generate + publish Google Business Profile posts
/contractor-marketing:review-response	Respond to customer reviews (batch supported)
/contractor-marketing:social-batch	Generate a week of social posts
/contractor-marketing:weekly-report	SEO + ads performance report
/contractor-marketing:ad-creative	Facebook, Instagram, and Google ad creatives
/contractor-marketing:content-calendar	Full month of content + 4 blog post drafts
/contractor-marketing:competitor-audit	Monthly competitor analysis
/contractor-marketing:proposal	Professional proposal from "Mike, 2 acres, $4,600"
/contractor-marketing:job-cost	Job profitability and margin tracking
/contractor-marketing:email-sequence	Automated email sequences
/contractor-marketing:lead-followup	Lead follow-up templates with timing

Background Skills

Loaded automatically — Claude draws on these when relevant:

• contractor-seo — local SEO, citations, keywords, service area pages
• contractor-ads — Meta/Google campaigns, budgets, creative angles
• contractor-social — content strategy, platform rules, review responses
• contractor-email — sequences, lead follow-up, newsletters
• contractor-operations — proposals, job costing, pricing, portfolios
• contractor-positioning — UVP, messaging, competitive differentiation

Strategy Library

Connected to the Heavy Metric strategy library (74 proven strategies) via API:

curl -s "https://dmlybcnpwtnaadmapdhl.supabase.co/rest/v1/strategies?or=(title.ilike.*QUERY*,category.ilike.*QUERY*)&select=title,slug,content&apikey=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpc3MiOiJzdXBhYmFzZSIsInJlZiI6ImRtbHliY25wd3RuYWFkbWFwZGhsIiwicm9sZSI6ImFub24iLCJpYXQiOjE3NDMxOTk4NzMsImV4cCI6MjA1ODc3NTg3M30.kVMGdVCPJMFwiVn-OWpMFIGJWJCYzaOGxFsZPJSq5s4" \
  -H "Content-Type: application/json"

Connectors

Direct integrations or browser automation for: Google Business Profile, Meta Ads, Google Ads, Buffer/Later, Mailchimp/MailerLite, Google Search Console, GA4, Yelp/BBB, Jobber/HouseCall Pro

Tone

Write like a contractor, not an agency.