finding-law-firms-via-google-search

Finds law firms and legal practices via Google Search using apidojo's Google Search Scraper on Apify. Triggers when the user asks to: find law firms for sales outreach, discover legal practices in a specific city, build a list of attorneys or law offices via Google, find personal injury or corporate law firms for vendor prospecting, search for law firms by specialty and location, identify solo practitioners or large law offices, or compile a law firm contact list from Google results. Returns firm name, website URL, and Google snippet per result. Ideal for LegalTech SaaS vendors, legal software providers, and B2B service companies targeting law firms.

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Inputs

Parameter	Type	Required	Default	Notes
startUrls	array	Optional	[]	Google search URLs
searchTerms	array	Optional	[]	Keywords to search on Google
countryCode	string	Optional	US	Country for Google search (e.g. US, GB, TR)
languageCode	string	Optional	—	Language for results (e.g. en)
maxItems	number	Optional	Unlimited	Maximum results to return across all queries
maxPagesPerQuery	integer	Optional	1	Maximum result pages per query
mobileResults	boolean	Optional	false	Fetch mobile SERP layout
customMapFunction	string	Optional	—	JavaScript function to transform each output object

How to Run

Using run_actor.js (recommended)

bash

# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["personal injury law firm Dallas"], "countryCode": "US", "maxPagesPerQuery": 3}'

# Save as CSV
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["personal injury law firm Dallas"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.csv --format csv

# Save as JSON
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["personal injury law firm Dallas"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.json --format json

REST API fallback

bash

curl -X POST "https://api.apify.com/v2/acts/apidojo~google-search-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["personal injury law firm Dallas"], "countryCode": "US", "maxPagesPerQuery": 3}'

If Apify MCP is available: Use the Apify MCP call_actor tool with actor apidojo~google-search-scraper and the input above.

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Scoring & Ranking

Score each result by:

• snippet_has_legal_signals (contains: law firm, attorneys, legal, lawyers, counsel, practice, LLP, PC) → weight 0.50
• valid_domain (not directory sites: avvo.com, findlaw.com, lawyers.com) → weight 0.30
• position_score → 1 - (position / total), weight 0.20

python

score = 0.50 * int(legal_signals) + 0.30 * int(valid_domain) + 0.20 * position_score

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Classification

Score	Tier	Label
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

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Edge Cases

• Legal directories: Avvo, FindLaw, Martindale are directories — not law firms. Filter by domain.
• No contact data: SERP returns URL and snippet — no phone/email. Use as starting list.
• Practice area filter: Add specialty: "immigration law firm", "family law attorney Dallas".
• Large vs boutique: Big firms may be harder to reach. Filter by snippet to identify size.
• Duplicate firms: Same firm may appear across multiple search terms — deduplicate by domain.