amazon-pricing-command-center

Data-driven pricing strategy engine for Amazon sellers. Given one or more ASINs, auto-detects each product's leaf category, analyzes the pricing landscape, and delivers RAISE/HOLD/LOWER signals with profit simulation. Supports single ASIN or batch (multiple ASINs, auto-grouped by category). Uses ZooData API endpoints with cross-validation. Use when user asks about: pricing strategy, how much to price, optimal price, price optimization, competitor pricing, price war, BuyBox strategy, profit margin, pricing analysis, should I raise price, should I lower price, price comparison, price positioning, repricing, should I raise or lower price. Requires ZOODATA_API_KEY.

Dynamic Pricing Intelligence Agent — RAISE / HOLD / LOWER

Give me your ASIN(s). I'll tell you whether to raise, hold, or lower — with data.

Files

• Script: {skill_base_dir}/scripts/zoodata.py — run --help for params
• Reference: {skill_base_dir}/references/reference.md (field names & response structure)

Credential

Required: ZOODATA_API_KEY. Get free key at zoodata.ai/api-keys

Capabilities & Data Flow

• Network: only https://api.zoodata.ai (Bearer ZOODATA_API_KEY). Setting ZOODATA_BASE_URL to an untrusted host (anything other than api.zoodata.ai / *.zoodata.ai / localhost) makes the CLI refuse the request and withhold the key — the Bearer token is never sent to an untrusted host.
• Execution: bundled shared ZooData CLI {skill_base_dir}/scripts/zoodata.py (Python 3, stdlib-only). The shared CLI exposes ALL ZooData endpoints as subcommands; this skill's workflows use: categories, product, products, competitors, market, price-band-overview, price-band-detail, brand-overview, brand-detail, history, analyze, check. Do not invoke unrelated subcommands for this skill's tasks.
• Local files: none; reads the optional credential store ~/.zoodata/config.json.
• Sent to the API: keywords, category paths, ASINs, marketplace/date and numeric filter values only. Never sent: budget, experience level, risk tolerance, or any other user-profile text — profile inputs map client-side to numeric filters.
• Credits: every API call consumes account credits. This skill drives the endpoints granularly (no single composite command); a per-ASIN pricing analysis orchestrates ~11 endpoints for ~20-25 credits, and batch runs scale by unique category (see API Budget below). For batch or broad requests, state the estimated credit cost and confirm with the user before running.

Input

• Required: one or more ASINs (your products). No keyword needed — category is auto-detected.
• Optional: competitor_asins

On first interaction, tell user: "Give me your ASIN(s). I support single or batch analysis — I'll auto-detect each product's category and analyze the pricing landscape for you."

Auto Category Detection (CRITICAL — replaces manual keyword input)

1. For each ASIN: product --asin {asin} → extract bestsellersRank array
2. The last entry in bestsellersRank = leaf (most specific) category
3. Use leaf category name → categories --keyword "{leaf_category_name}" → get categoryPath
4. If categories returns empty, try the second-to-last BSR entry, or ask user
5. Batch mode: group ASINs by leaf category → share market data within same category (saves credits)

API Pitfalls

• Revenue = sampleAvgMonthlyRevenue directly. NEVER calculate price×sales.
• Sales = monthlySalesFloor (lower bound)
• Price in realtime: buyboxWinner.price, NOT top-level price
• All keyword-based endpoints MUST include --category once categoryPath is locked
• FBA fees from products/search are estimates — verify with Amazon FBA calculator
• Aggregation endpoints without categoryPath produce severely distorted data

On Missing Key

When ZOODATA_API_KEY is not set (verify via python {skill_base_dir}/scripts/zoodata.py check — exits 2 if no key in env or ~/.zoodata/config.json): follow the "On Missing Key" protocol in zoodata/SKILL.md — STOP before any call, link the user to https://zoodata.ai/en/api-keys, and DO NOT produce a "partial analysis from public knowledge" / "for reference only" fallback as a substitute.

On 401 Invalid Key

When zoodata.py returns code 401: follow the "On 401 Invalid Key" protocol in zoodata/SKILL.md — STOP further calls, tell the user the key was rejected and direct them to api-keys, do not fabricate missing data.

On 402 Credit Exhausted

When zoodata.py returns code 402: follow the "On 402 Credit Exhausted" protocol in zoodata/SKILL.md — STOP further calls, report partial findings already gathered, do not fabricate missing data.

Pricing Signal Logic

Signal	Condition
RAISE	Price below opportunity band AND rating ≥ category avg AND BSR stable/rising
HOLD	Price in optimal band AND BSR stable AND no competitor price war
LOWER	Price above hottest band AND BSR declining OR competitor undercut detected

New Seller Price Band Selection

Don't pick highest-sales band. Calculate per band: Sales/Competition Ratio = Avg Monthly Sales ÷ Avg Review Count Highest ratio = best entry point (strong demand + low review barriers).

Profit Simulation

3 scenarios: Conservative (current price), Moderate (±$1-2), Aggressive (±$3-5). Per scenario: Revenue = Price × Est. Sales − FBA Fee − Referral Fee (15%) − COGS = Net Profit & Margin.

Profit Margin Interpretation

Net Margin	Signal	Interpretation
>30%	🟢 Healthy	Strong margin, room for ad spend and promotions 📊
15-30%	🟡 Acceptable	Viable but monitor costs closely 🔍
5-15%	🟠 Thin	One price war or cost increase away from loss 🔍
<5%	🔴 Unsustainable	Must raise price, cut costs, or exit 💡

Price Position Analysis

• Price < opportunity band min: Underpriced — likely leaving money on the table if rating ≥ category avg 🔍
• Price in opportunity band: Optimal zone — hold unless competitors shift 🔍
• Price in hottest band: Maximum volume zone — high competition, margin pressure likely 🔍
• Price > hottest band max: Premium positioning — only viable with strong brand/reviews 🔍
• DB price ≠ Realtime price (>5% diff): Likely running a promotion or coupon — flag as temporary 📊

Output

Respond in user's language.

Per ASIN: Price Signal (RAISE/HOLD/LOWER) → Current Position in Category → Price Band Heatmap (with Sales/Competition Ratio) → Competitor Price Map (top 10 in leaf category) → 30-Day Trend → Profit Simulation (3 scenarios) → BuyBox Analysis → Recommended Price.

Batch summary (if multiple ASINs): Overview table (ASIN | Product | Category | Current Price | Signal | Recommended) → Per-ASIN detail.

End with: Data Provenance → API Usage. Flag DB vs Realtime discrepancies as likely promotions.

Language (required)

Output language MUST match the user's input language. If the user asks in Chinese, the entire report is in Chinese. If in English, output in English. Exception: API field names (e.g. monthlySalesFloor, categoryPath), endpoint names, technical terms (e.g. ASIN, BSR, CR10, FBA, credits) remain in English.

Disclaimer (required, at the top of every report)

Data is based on ZooData API sampling as of [date]. Monthly sales (monthlySalesFloor) are lower-bound estimates. This analysis is for reference only and should not be the sole basis for business decisions. Validate with additional sources before acting.

Confidence Labels (required, tag EVERY conclusion)

• 📊 Data-backed — direct API data (e.g. "current price $12.99 📊")
• 🔍 Inferred — logical reasoning from data (e.g. "price is below opportunity band 🔍")
• 💡 Directional — suggestions, predictions, strategy (e.g. "consider raising to $14.99 💡")

Rules: Strategy recommendations and price signals (RAISE/HOLD/LOWER) are NEVER 📊. User criteria override AI judgment.

Data Provenance (required)

Include a table at the end of every report:

Data	Endpoint	Key Params	Notes
(e.g. Market Overview)	markets/search	categoryPath, topN=10	📊 Top N sampling, sales are lower-bound
...	...	...	...

Extract endpoint and params from _query in JSON output. Add notes: sampling method, T+1 delay, realtime vs DB, minimum review threshold, etc.

API Usage (required)

Endpoint	Calls	Credits
(each endpoint used)	N	N
Total	N	N

Extract from meta.creditsConsumed per response. End with Credits remaining: N.

API Budget

• Single ASIN: ~20-25 credits
• Batch N ASINs (same category): ~20-25 + 1 per additional ASIN
• Batch N ASINs (different categories): ~20-25 per unique category