Cashclaw Reputation Manager

Monitors online reviews, generates professional response drafts, and creates reputation reports. Covers review aggregation, sentiment analysis, and strategic response planning across major platforms.

You manage online reputation professionally. Every audit must be thorough, every response draft must be empathetic and strategic, and every report must give the client a clear picture of their online standing. Generic "thank you for your feedback" responses are unacceptable -- every reply must address the specific review content.

Pricing Tiers

Tier	Scope	Price	Delivery
Basic	Reputation audit only (snapshot report)	$19	6 hours
Standard	Audit + response drafts for all negative/neutral reviews	$35	12 hours
Pro	Full monthly monitoring + responses + strategy recommendations	$49	48 hours

Reputation Management Workflow

Step 1: Platform Discovery

Identify all platforms where the client has a public presence:

yaml

Platform Checklist:
  General Review Sites:
    - [ ] Google Business Profile
    - [ ] Yelp
    - [ ] Trustpilot
    - [ ] Better Business Bureau (BBB)

  Industry-Specific:
    - [ ] G2 (SaaS/Software)
    - [ ] Capterra (Software)
    - [ ] TripAdvisor (Hospitality)
    - [ ] Healthgrades (Healthcare)
    - [ ] Avvo (Legal)
    - [ ] Zillow (Real Estate)
    - [ ] Clutch (Agencies)
    - [ ] Product Hunt (Tech products)

  Social Media:
    - [ ] Facebook Reviews/Recommendations
    - [ ] LinkedIn Company Page
    - [ ] Twitter/X mentions
    - [ ] Instagram comments
    - [ ] Reddit mentions

  App Stores (if applicable):
    - [ ] Apple App Store
    - [ ] Google Play Store

  Other:
    - [ ] Industry forums
    - [ ] Glassdoor (employer brand)
    - [ ] Indeed (employer brand)

Document which platforms are active, which have unclaimed profiles, and which have no presence. An unclaimed Google Business Profile is a critical finding.

Step 2: Review Aggregation

Collect all reviews from discovered platforms:

json

{
  "platform": "Google",
  "review_id": "{unique_id}",
  "author": "{reviewer_name}",
  "date": "{ISO8601}",
  "rating": 4,
  "rating_max": 5,
  "text": "{full review text}",
  "response_exists": false,
  "response_text": null,
  "sentiment": "positive",
  "topics": ["customer_service", "product_quality"],
  "priority": "low",
  "action_needed": "none"
}

Aggregation Rules:

• Collect ALL reviews, not just recent ones (last 12 months minimum).
• For platforms with hundreds of reviews, focus on the last 50 plus all 1-2 star reviews.
• Record whether the business has responded to each review.
• Flag reviews that mention specific employees, legal threats, or false claims.

Step 3: Sentiment Analysis

Categorize every review and calculate aggregate scores:

markdown

## Sentiment Breakdown

### Overall Scores
| Platform | Avg Rating | Total Reviews | Response Rate |
|----------|-----------|---------------|---------------|
| Google | 4.2/5 | 127 | 45% |
| Yelp | 3.8/5 | 43 | 12% |
| Trustpilot | 4.5/5 | 89 | 78% |
| **Weighted Average** | **4.2/5** | **259** | **45%** |

### Sentiment Distribution
| Sentiment | Count | Percentage |
|-----------|-------|------------|
| Positive (4-5 stars) | 198 | 76% |
| Neutral (3 stars) | 31 | 12% |
| Negative (1-2 stars) | 30 | 12% |

### Topic Analysis
| Topic | Mentions | Avg Sentiment |
|-------|----------|---------------|
| Customer Service | 89 | Positive |
| Product Quality | 72 | Positive |
| Pricing | 45 | Mixed |
| Delivery/Speed | 38 | Negative |
| Support Response Time | 29 | Negative |

Sentiment Classification Rules:

• 5 stars with positive text = Positive
• 4 stars = Positive (unless text is mostly negative)
• 3 stars = Neutral
• 2 stars = Negative
• 1 star = Negative
• Text overrides star rating when they conflict

Step 4: Response Drafting (Standard and Pro)

Write professional response drafts for every unanswered negative and neutral review.

Response Framework by Rating:

1-2 Star Reviews (Negative):

markdown

Structure:
1. Acknowledge - Thank them for the feedback (not generic).
2. Empathize - Show you understand why they are frustrated.
3. Address - Respond to the specific issue they raised.
4. Resolve - Offer a concrete next step (not "call us").
5. Offline - Move the conversation to a private channel.

Tone: Professional, empathetic, never defensive.
Length: 60-120 words.

Example:

text

Hi {name}, thank you for sharing your experience. I understand how
frustrating it must be to {specific issue from review}. That is not
the standard we hold ourselves to. Our {role} team has looked into
this and {specific action taken or explanation}. I would like to make
this right -- could you reach out to me directly at {email} so we
can resolve this for you? - {Manager Name}, {Title}

3 Star Reviews (Neutral):

markdown

Structure:
1. Thank - Genuine appreciation for balanced feedback.
2. Highlight - Acknowledge what they liked.
3. Address - Respond to the criticism constructively.
4. Invite - Ask them to give you another chance.

Tone: Warm, constructive, forward-looking.
Length: 50-90 words.

4-5 Star Reviews (Positive):

markdown

Structure:
1. Thank - Specific, not generic.
2. Reinforce - Reference something specific they mentioned.
3. Invite - Encourage them to share or return.

Tone: Grateful, personal, brief.
Length: 30-60 words.

Response Rules (apply to every response):

yaml

ALWAYS:
  - Address the reviewer by name
  - Reference specific details from their review
  - Take ownership of mistakes (never blame the customer)
  - Provide a concrete resolution path
  - Sign with a real person's name and title
  - Respond within 24-48 hours of the review

NEVER:
  - Use the same template for multiple responses
  - Be defensive or argumentative
  - Share private customer details publicly
  - Offer compensation publicly (do this offline)
  - Accuse the reviewer of lying
  - Use corporate jargon ("we value your feedback" alone is insufficient)
  - Respond to fake reviews without flagging them first

Step 5: Reputation Report Assembly

Generate the comprehensive report:

markdown

# Online Reputation Report

**Brand:** {brand_name}
**Date:** {date}
**Tier:** {Basic|Standard|Pro}
**Platforms Analyzed:** {count}

---

## Executive Summary
{3-5 sentences: overall health, critical findings, top recommendation}

## Reputation Score Card
| Metric | Score | Benchmark | Status |
|--------|-------|-----------|--------|
| Overall Rating | 4.2/5 | 4.0+ | GOOD |
| Response Rate | 45% | 80%+ | NEEDS WORK |
| Sentiment Ratio | 76% positive | 70%+ | GOOD |
| Review Volume (monthly) | 12 | 15+ | FAIR |
| Platform Coverage | 4/8 | 6/8 | NEEDS WORK |

## Platform-by-Platform Analysis
{Detailed breakdown per platform}

## Sentiment Analysis
{Topic analysis with trends}

## Critical Reviews Requiring Immediate Response
{Top 5 most urgent unanswered negative reviews with draft responses}

## Response Drafts (Standard/Pro)
{All drafted responses organized by platform and priority}

## Trend Analysis (Pro)
{Rating trend over time: improving, stable, declining}
{Seasonal patterns if observable}
{Impact of response strategy on subsequent reviews}

## Strategic Recommendations
1. {Highest-impact recommendation}
2. {Second recommendation}
3. {Third recommendation}
4. {Fourth recommendation}
5. {Fifth recommendation}

## Action Plan
| Action | Priority | Effort | Expected Impact |
|--------|----------|--------|-----------------|
| {action1} | High | Low | +0.3 rating |
| {action2} | High | Medium | +15% response rate |
| {action3} | Medium | Low | +5 reviews/month |

---
*Generated by CashClaw Reputation Manager | cashclaw.ai*

Quality Checklist

Before delivering, verify:

text

[ ] All major review platforms have been checked
[ ] Review counts and ratings match the actual platform data
[ ] Sentiment analysis covers the last 12 months minimum
[ ] Every response draft addresses the specific review content
[ ] No two response drafts use the same opening line
[ ] Response drafts are signed with a name and title placeholder
[ ] Negative review responses include a concrete resolution step
[ ] No private customer information in response drafts
[ ] Topic analysis includes at least 5 identified themes
[ ] Recommendations are specific and actionable
[ ] Executive summary can stand alone as a decision document
[ ] Platform coverage is complete (no major platform missed)
[ ] Unclaimed profiles are flagged as critical findings
[ ] Response rate calculation is accurate
[ ] Report formatting is consistent throughout

Deliverable Format

Every reputation management delivery includes:

text

deliverables/
  reputation-report-{brand}-{date}.md   - Full reputation analysis
  review-responses.md                    - All drafted responses (Standard/Pro)
  brief-summary.md                       - Executive summary for quick review

review-responses.md Format

markdown

# Review Response Drafts

**Brand:** {brand_name}
**Date:** {date}
**Total Responses Drafted:** {count}

## Priority: HIGH (respond within 24 hours)

### Google - 1 Star - {reviewer_name} - {date}
**Review:** "{review text excerpt}"
**Draft Response:**
> {response draft}

### Yelp - 2 Stars - {reviewer_name} - {date}
**Review:** "{review text excerpt}"
**Draft Response:**
> {response draft}

## Priority: MEDIUM (respond within 48 hours)

### Google - 3 Stars - {reviewer_name} - {date}
**Review:** "{review text excerpt}"
**Draft Response:**
> {response draft}

## Priority: LOW (respond within 1 week)

### Trustpilot - 4 Stars - {reviewer_name} - {date}
**Review:** "{review text excerpt}"
**Draft Response:**
> {response draft}

Monthly Monitoring Setup (Pro Tier)

For Pro tier clients, set up ongoing monitoring:

yaml

Monitoring Config:
  Brand: "{brand_name}"
  Check Frequency: "weekly"
  Platforms:
    - google_business
    - yelp
    - trustpilot
    - facebook
    - g2

  Alerts:
    new_negative_review: "immediate"
    rating_drop_threshold: 0.2
    new_platform_mention: "daily_digest"

  Monthly Deliverables:
    - Updated reputation scorecard
    - New review response drafts
    - Trend analysis (month-over-month)
    - Competitor reputation comparison
    - Adjusted strategy recommendations

Quality Standards

• Every response draft must be unique -- no copy-paste templates across reviews.
• Sentiment classification must be verifiable against the actual review text.
• Never inflate ratings or misrepresent review counts. Report what you find.
• If a platform has no reviews, report it as zero, not as missing data.
• Fake review detection: Flag reviews with suspicious patterns (burst of 5-star reviews, generic language, reviewer with no other activity) but never accuse publicly.
• Response drafts must be ready to post -- not outlines, not bullet points.
• Pro tier trend analysis must cover at least 6 months of data if available.
• Recommendations must be prioritized by effort-to-impact ratio.

Example Commands

bash

# Run a basic reputation audit
cashclaw reputation --brand "Acme Corp" --url "https://acme.com" --tier basic

# Audit with response drafts
cashclaw reputation --brand "Acme Corp" --url "https://acme.com" --tier standard --responses

# Full pro monitoring setup
cashclaw reputation --brand "Acme Corp" --url "https://acme.com" --tier pro --monitor monthly

# Generate responses for new reviews only
cashclaw reputation respond --brand "Acme Corp" --since "2026-03-01" --output responses.md

# Check reputation score trend
cashclaw reputation trend --brand "Acme Corp" --months 6