SEO Audit Pro

Conduct comprehensive SEO audits by analyzing metadata, headings, content, and competitors to provide prioritized, actionable fixes for ranking improvements.

SEO Audit Skill

Trigger

When the user wants to audit a page or site for SEO issues, check metadata, review headings structure, or identify content gaps.

Trigger phrases: "SEO audit", "check SEO", "audit this page", "metadata check", "why isn't this ranking", "SEO issues"

Process

1. Fetch: Load the target URL and extract HTML structure
2. Technical audit: Check metadata, headings, images, links, schema
3. Content audit: Assess keyword targeting, content depth, readability
4. Competitor check: Compare against top 3 ranking pages for target keyword
5. Report: Prioritised issues with specific fixes

Audit Checklist

Technical

• Title tag: present, unique, 50-60 chars, includes target keyword
• Meta description: present, 150-160 chars, compelling, includes keyword
• H1: exactly one, includes primary keyword
• H2-H6: logical hierarchy, include related keywords
• Images: all have alt text, descriptive filenames, appropriate sizes
• Internal links: at least 3 relevant internal links
• External links: at least 1-2 authoritative outbound links
• URL: clean, readable, includes keyword
• Schema markup: appropriate type (Article, Product, FAQ, etc.)
• Canonical tag: present and correct
• OG/Twitter meta tags: present with image

Content

• Word count: appropriate for topic (compare to ranking competitors)
• Keyword density: natural usage, not stuffed
• Content structure: scannable, uses lists and subheadings
• Freshness: content is current and accurate
• Unique value: offers something competitors don't
• Media: includes images, diagrams, or video where appropriate

Output Format

markdown

# SEO Audit: [URL]

## Score: [X/100]

## Critical Issues (fix immediately)
1. [Issue] — [specific fix]

## Warnings (fix this week)
1. [Issue] — [specific fix]

## Opportunities (improve ranking)
1. [Opportunity] — [how to implement]

## Competitor Comparison
| Factor | Your Page | Competitor 1 | Competitor 2 |
|--------|-----------|-------------|-------------|
...

## Recommended Actions (prioritised)
1. [Action] — Est. impact: [High/Medium/Low]

Rules

• Always provide specific, actionable fixes — not generic advice
• Prioritise by impact: title tag fix > alt text fix
• Compare against actual competitors, not abstract best practices
• Flag quick wins separately from long-term improvements