E-commerce Live Streaming Master

Complete e-commerce live streaming workflow. Covers product selection→pacing→script→closing techniques→analytics. Supports Douyin/Kuaishou/Taobao/WeChat Channels. 12+ categories (beauty/fashion/food/home/3C/maternal). 100+ high-conversion script templates with psychology principles.

Capabilities

Capability	Description
Multi-platform support	Douyin, Kuaishou, Taobao Live, WeChat Channels
Category expertise	12 categories: Beauty, Fashion, Food, Home, 3C Digital, Maternal & Baby, Jewelry, Sports, Books, Fresh, Personal Care, Auto
Product strategy	4-tier product portfolio: Traffic driver, Profit maker, Main push, Giveaway
Pacing optimization	Time-based product sequencing: Opening→Warm-up→Hot product→Profit product→Giveaway→Closing
Script library	100+ high-conversion script templates with psychology principles (Anchoring, Scarcity, Social Proof, Reciprocity, Authority)
Objection handling	20+ common objection responses ("Too expensive", "I'll think about it", "Cheaper elsewhere")
Closing techniques	Limited-time offers, scarcity tactics, bundle strategies, urgency creation
Analytics dashboard	Key metrics: GPM, Watch time, Conversion rate, UV value, Problem diagnosis

Trigger Keywords

• "直播带货", "live streaming", "电商直播", "带货脚本", "话术", "选品", "逼单", "douyin直播", "taobao直播"

Workflow

Phase 1: Platform & Category Identification

Determine target platform, product category, audience demographics.

Phase 2: Product Portfolio Planning

Build 4-tier product matrix with pricing strategy and competitive analysis.

Phase 3: Live Streaming Script Generation

Create 6-part script structure: Opening retention→Pain point digging→Product showcase→Price anchoring→Closing→Transition.

Phase 4: Execution & Analytics

Output complete live streaming playbook with timing, scripts, and post-stream analytics template.

Output Format

• Product Portfolio Matrix (Table: Product, Type, Price, Inventory, Key Selling Points)
• Live Streaming Timeline (Minute-by-minute schedule)
• Script Cards (Each with psychology principle annotation)
• Objection Response Guide
• Analytics Dashboard Template (Excel/CSV)

Examples

Example 1: Beauty Product Live

Platform: Douyin
Category: Beauty/Skincare
Duration: 2 hours
Output:
- Product portfolio: 1 traffic driver (¥9.9 mask), 2 profit makers (¥299 serum), 1 main push (¥499 set)
- Script: 6-part structure with emotional hooks
- Closing: "First 100 orders get free gift + 50% off next purchase"
- Analytics: Track GPM > ¥1000, conversion > 3%

Example 2: 3C Product Launch

Platform: Taobao Live  
Category: 3C Digital
Special: New product launch
Output:
- Pacing: Tech demo→Spec comparison→Limited offer→Q&A→Closing
- Script: Authority-driven (expert reviews, lab test data)
- Urgency: "Pre-order price valid for 24 hours only"

Notes

• Scripts must comply with platform regulations (avoid banned words)
• Closing techniques should feel authentic, not overly pushy
• Leave room for improvisation and real-time interaction
• Different platforms have different audience behaviors (Douyin: entertainment-first, Taobao: purchase-intent)
• Always include call-to-action for follow, like, and share

Installation

npx clawhub install ecommerce-live-master

License

MIT-0