Performance Reporter

Use when generating SEO/GEO reports, traffic summaries, ranking reports, KPI dashboards, stakeholder updates, or monthly reports. SEO报告/绩效仪表盘

Security Scan

The skill is an instruction-only SEO/GEO performance-reporting helper whose requested actions and storage are consistent with its stated purpose and it does not request extra credentials or install code.

Purpose & Capability

Name/description map directly to the instructions and reference templates. The SKILL.md outlines report sections, KPI definitions, and templates appropriate for SEO/GEO reporting. No unrelated credentials, binaries, or platform access are requested.

Instruction Scope

Instructions stay within report generation: define parameters, compile metrics, produce recommendations, and prompt to save results. It reads documentation (CLAUDE.md, state model) and may ask the user for analytics exports when connectors are absent. It directs writing to agent memory paths (memory/monitoring/, memory/open-loops.md, memory/decisions.md) — expected for a reporting skill, but persistent storage can capture sensitive data, so users should confirm acceptance of this behavior.

Install Mechanism

No install spec and no code files to run — lowest-risk installation model (instruction-only).

Credentials

The skill declares no required environment variables, credentials, or config paths. It references optional connectors but does not require API keys in the manifest; any connector use will depend on separate, explicit tool hookups.

Persistence & Privilege

always:false (default). The skill writes to its own memory paths for saved reports and handoff notes, which is proportional to its purpose. No indication it modifies other skills or system-wide settings.

Assessment

This is an instruction-only reporting skill and appears coherent with its stated purpose. Before installing or invoking it: 1) Confirm you are comfortable with the skill writing reports into your agent's memory (memory/monitoring/, open-loops, decisions) since saved reports can contain sensitive metrics. 2) If you connect analytics/Search Console/SEO tools later, provide least-privilege credentials and review what connectors are enabled — the skill itself does not request keys, but connectors will. 3) Because the source is 'unknown' but points to a GitHub repo, you may want to inspect that repo (or the SKILL.md in full) to confirm any additional behavior or connector instructions. 4) Require explicit user confirmation before the skill saves or promotes sensitive data to persistent memory. If you want, I can list concrete questions to ask or produce a short checklist to audit connectors and memory retention policies.

Aggregates SEO/GEO data, builds stakeholder reports, benchmarks goals/competitors, calculates ROI, and turns deltas into prioritized recommendations.

Quick Start

Create an SEO performance report for [domain] for [time period]
Generate an executive summary of SEO performance for [month/quarter]
Create a GEO visibility report for [domain]
Generate a content performance report

Skill Contract

Expected output: a delta summary, alert/report output, and a short handoff summary ready for memory/monitoring/.

• Reads: current metrics, previous baselines, alert thresholds, and reporting context from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing monitoring deliverable plus a reusable summary that can be stored under memory/monitoring/.
• Promotes: significant changes, confirmed anomalies, and follow-up actions to memory/open-loops.md and memory/decisions.md.
• Next handoff: use the Next Best Skill below when a change needs action.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

All integrations optional (see CONNECTORS.md). With tools connected, aggregates traffic from ~~analytics, search data from ~~search console, rankings/backlinks from ~~SEO tool, and AI visibility from ~~AI monitor. Without tools, ask user for analytics exports, Search Console data, ranking data, and KPIs.

Instructions

When a user requests a performance report, use references/report-output-templates.md and cover:

1. Define Report Parameters -- Domain, period, comparison period, report type, audience, focus areas, and data freshness.
2. Create Executive Summary -- Overall rating, wins, watch areas, required actions, metrics at a glance (traffic, rankings, conversions, DA/authority, AI citations), and SEO ROI.
3. Report Organic Traffic -- Sessions, users, pageviews, engagement/bounce, trend visualization, source/device split, top pages.
4. Report Keyword Rankings -- Position ranges, distribution change, top improvements/declines, SERP features.
5. Report GEO/AI Performance -- AI citation overview, citations by topic, GEO wins, and optimization opportunities.
6. Report Domain Authority (CITE) -- Include CITE dimension scores and veto status when available; otherwise mark "Not yet evaluated."
7. Report Content Quality (CORE-EEAT) -- Include average scores and trends when available; otherwise mark "Not yet evaluated."
8. Report Backlinks -- Link profile summary, acquisition trend, notable links, competitive position.
9. Report Content Performance -- Publishing summary, top content, content needing attention, and content ROI.
10. Generate Recommendations -- Immediate, short-term, and long-term actions with priority, owner, expected impact, and next-period goals.
11. Compile Full Report -- Add table of contents, appendix, data sources, methodology, and glossary.

Example

Sample output: an executive summary with overall status, metrics-at-a-glance for traffic/rankings/conversions/authority/AI citations, SEO ROI, and immediate/month/quarter actions with owners and dates.

Tips for Success

Lead with insights, compare periods, state data freshness, include owner/deadline/impact for actions, tailor depth to audience, and track GEO/AI citation metrics when in scope.

Save Results

Ask "Save these results?" If yes, write memory/monitoring/YYYY-MM-DD-<topic>.md with the headline finding, actionable items, and open loops.

Reference Materials

• Report Output Templates -- Compact starter blocks for all 11 report sections
• KPI Definitions -- SEO/GEO metric definitions with benchmarks, thresholds, trend analysis, and attribution guidance
• Report Templates by Audience -- Copy-ready templates for executive, marketing, technical, and client audiences

Next Best Skill

Primary: alert-manager -- turn reporting insights into ongoing monitoring rules.