Follow-Up Sequence Writer

Write complete email + SMS follow-up sequences for small businesses. Generates ready-to-deploy nurture campaigns calibrated to industry, tone, and sales cycl...

Security Scan

The skill is an instruction-only generator for email/SMS follow-up sequences and its requirements, instructions, and scope are consistent with that purpose.

Purpose & Capability

Name and description (follow-up sequences for small businesses) match the instructions in SKILL.md. The skill does not request unrelated credentials, binaries, or config paths and only asks the agent to produce message copy and timing rules — appropriate for the stated purpose.

Instruction Scope

SKILL.md contains clear, bounded instructions for composing emails/SMS (timing, tone, lengths, merge fields, opt-out). It does not instruct the agent to read arbitrary files, access system env vars, make network calls, or transmit data outside the task. Output is structured for CRM import as advertised.

Install Mechanism

This is an instruction-only skill with no install spec and no code files, so nothing will be downloaded or written to disk during install — lowest install risk.

Credentials

No environment variables, credentials, or config paths are required. The requested scope of access (none) is proportionate to an authoring/generation skill.

Persistence & Privilege

always is false and the skill is user-invocable with normal autonomous invocation allowed; this is a standard configuration and not excessive given the skill's benign scope.

Assessment

This skill is internally consistent and doesn't request secrets or install software, but check these before using: 1) Review generated copy for legal/regulatory compliance (CAN-SPAM, TCPA, local SMS rules) and that opt-out language actually meets requirements; 2) Do not paste real customer data or sensitive PII into prompts—use placeholders/merge fields and verify merge-field handling before importing to your CRM; 3) Confirm the unknown source/homepage if you require a vetted vendor (SKILL.md claims 'BizStack AI — bizstack.ai' but no homepage was provided in metadata); 4) Always review and test sequences in a safe environment (sandbox CRM) before sending live emails/SMS.

Write complete email + SMS follow-up sequences for any small business — ready to deploy in any CRM.

What It Does

Give this skill a business name, industry, and tone preference. It generates complete multi-touch follow-up sequences with email and SMS messages, proper timing, and merge fields ready for CRM import.

Sequences Included

1. New Lead Welcome (5 emails + 3 SMS over 7 days)

• Immediate welcome with promised value
• Day 1: Social proof / value-add
• Day 2: SMS check-in
• Day 3: Pain point / agitation
• Day 5: Case study + SMS
• Day 7: Break-up email

2. Appointment Reminder (1 email + 3 SMS)

• Confirmation email with calendar invite
• 24-hour reminder SMS
• 1-hour reminder SMS
• 15-minute reminder SMS (virtual meetings)

3. Stale Lead Reactivation (3 emails + 2 SMS over 14 days)

• "It's been a while" re-engagement
• New value / offer
• Clean break with open door

Tone Calibration

Specify one of four tone levels:

Tone	Best For	Voice
Formal	Law, finance, medical, commercial real estate	Full sentences, data-driven, titles used
Warm Professional	Consulting, SaaS, B2B services	Conversational but polished, first names
Friendly	Local services, retail, fitness, food	Short sentences, contractions, informal
High Energy	Events, entertainment, coaching	Exclamation points, bold claims, urgency

Usage

Just tell Claude:

"Using the follow-up-sequence-writer skill, create a New Lead Welcome sequence for a commercial real estate firm called Beanstalk. Tone: Formal. Their prospects are looking for office and retail space in Detroit."

Or:

"Write all 3 sequences for a local plumbing company called FastFlow Plumbing. Tone: Friendly. Average job value is $800."

Writing Rules

• Subject lines under 50 characters
• Email body under 250 words
• SMS under 160 characters
• One CTA per email
• First SMS includes opt-out language
• No messages before 9 AM or after 8 PM
• Every message delivers value before asking
• Break-up email is always the last touch

Output Format

Each message outputs with timing, channel, subject (email only), full body text, and CRM notes (wait steps, tags, stage moves). Ready to paste into GoHighLevel, HubSpot, ActiveCampaign, or any CRM with workflow automation.

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