Competitor Spy

Analyze a website or business to extract tech stack, pricing, features, SEO data, social proof, and generate a competitive intelligence report.

Analyze any website or business and extract competitive intelligence in seconds.

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When to Use

Trigger when the user says:

• "spy on [website/domain]"
• "analyze competitor [name]"
• "competitor research [url]"
• "what are [competitor]'s tech stack"
• "reverse engineer [website]"

How It Works

1. User provides a domain, URL, or business name
2. Agent scrapes the target website
3. Extracts: tech stack, pricing, features, SEO keywords, content strategy, social proof
4. Generates a competitive intelligence report

Commands

Primary: Full Spy Report

User says: "spy on example.com"

Agent workflow:

1. Use web_fetch to grab the homepage
2. Use web_fetch on /pricing, /about, /features, /blog
3. Extract and analyze:
   • Tech Stack: Check for common frameworks (Next.js, React, WordPress, etc.), hosting (Vercel, Netlify, AWS), analytics (GA4, PostHog), fonts, CDNs
   • Pricing: Extract all pricing tiers, features per tier, free trial info
   • Features: Main product features, unique selling points
   • SEO: Meta tags, headings, schema markup, sitemap
   • Content Strategy: Blog topics, content frequency, tone
   • Social Proof: Testimonials, logos, case studies, review counts
   • Monetization: Revenue model (SaaS, freemium, ads, marketplace)
   • Weaknesses: Missing features, poor UX, slow pages, thin content
4. Output a structured markdown report

Secondary: Quick Tech Stack Check

User says: "tech stack of example.com"

Agent workflow:

1. Use web_fetch on the homepage
2. Look for framework signatures, CDN headers, meta generators
3. Output a compact tech stack summary

Tertiary: Pricing Comparison

User says: "compare pricing for example.com and competitor.com"

Agent workflow:

1. Fetch /pricing from both sites
2. Extract all tiers and features
3. Create side-by-side comparison table
4. Highlight gaps and opportunities

Report Format

# 🔍 Competitor Spy Report: [domain]

## 🏢 Business Overview
- **Name:** [extracted]
- **Tagline:** [extracted]
- **Industry:** [inferred]

## 🛠️ Tech Stack
| Layer | Technology |
|-------|-----------|
| Framework | [detected] |
| Hosting | [detected] |
| Analytics | [detected] |
| CDN | [detected] |
| Fonts | [detected] |

## 💰 Pricing
| Tier | Price | Key Features |
|------|-------|-------------|
| ... | ... | ... |

## ✅ Strengths
- ...

## ❌ Weaknesses & Opportunities
- ...

## 📈 SEO Score
| Metric | Value |
|--------|-------|
| Title tag | ... |
| Meta description | ... |
| H1 tag | ... |
| Schema markup | ... |
| Sitemap | ... |
| Robots.txt | ... |

## 💡 Recommendations
- ...

Tips

• If the site blocks scraping, try the Google cache version
• Check LinkedIn/Twitter for additional business info
• Use web_search to find reviews and mentions
• Cross-reference with SimilarWeb/Alexa if needed
• Always cite sources for claims

Limitations

• Cannot access paywalled content
• JavaScript-heavy SPAs may need browser automation
• Pricing pages behind login walls are inaccessible
• Results depend on site structure and accessibility