SEO Audit Report

Run comprehensive SEO audits on any website and generate actionable reports. Use when the user asks to audit a website's SEO, check technical SEO issues, analyze on-page optimization, review meta tags, check page speed indicators, find broken links, analyze heading structure, or generate an SEO improvement plan. Outputs a scored report with prioritized recommendations.

Run full SEO audits from your agent and get actionable, scored reports.

Quick Start

bash

python3 scripts/seo_audit.py --url https://example.com

Commands

Full Audit

bash

python3 scripts/seo_audit.py --url https://example.com --depth 3

Crawls up to --depth pages from the starting URL.

Quick Check (single page)

bash

python3 scripts/seo_audit.py --url https://example.com/page --quick

Generate Report

bash

python3 scripts/seo_audit.py --url https://example.com --output report.md

What Gets Audited

Technical SEO

• HTTPS enforcement and redirect chains
• Robots.txt presence and configuration
• Sitemap.xml detection and validation
• Canonical tag usage
• Mobile viewport meta tag
• Page load indicators (response time, content size)
• HTTP status codes across crawled pages

On-Page SEO

• Title tag (presence, length, keyword usage)
• Meta description (presence, length, uniqueness)
• Heading hierarchy (H1-H6 structure)
• Image alt text coverage
• Internal/external link ratio
• Content length analysis
• Open Graph and Twitter Card tags

Content Quality Signals

• Word count per page
• Heading-to-content ratio
• Duplicate title/description detection
• Thin content pages (<300 words)

Link Health

• Broken internal links (4xx/5xx)
• Orphan pages (no internal links pointing to them)
• External link count and diversity

Scoring

Each audit category is scored 0-100:

Score	Rating	Meaning
90-100	Excellent	No significant issues
70-89	Good	Minor improvements possible
50-69	Fair	Notable issues to address
0-49	Poor	Critical issues found

Overall score is a weighted average:

• Technical: 35%
• On-Page: 35%
• Content: 15%
• Links: 15%

Report Format

Reports are markdown with:

• Executive summary with overall score
• Category breakdowns with individual scores
• Prioritized issue list (Critical → Low)
• Specific fix recommendations per issue
• Comparison benchmarks

Advanced

See references/seo-checklist.md for the complete 50+ point checklist used in audits.