Social Media Content Calendar

Generate complete content calendars with platform-adapted posts, hashtag research, image prompts, and scheduling — exportable to Buffer, Hootsuite, or Later.

How to Use

/social-media-content-calendar "Vegan bakery in Austin" "instagram,tiktok" "4 weeks"
/social-media-content-calendar "B2B SaaS startup" "linkedin,twitter" "2 weeks"
/social-media-content-calendar "Personal fitness coach" "instagram,youtube,tiktok" "1 month"

• $ARGUMENTS[0] = Brand/niche description
• $ARGUMENTS[1] = Platforms (comma-separated): instagram, twitter, linkedin, tiktok, facebook, youtube, threads
• $ARGUMENTS[2] = Timeframe (default: 4 weeks)

Calendar Generation Process

Step 1: Brand & Audience Analysis

From the brief, establish:

• Brand voice: Professional, casual, witty, inspirational, educational
• Target audience: Demographics, interests, pain points
• Content pillars (3-5 themes that all content maps to):
  • Example for fitness coach: Workouts, Nutrition, Motivation, Client Results, Behind the Scenes
• Competitor reference: What type of content works in this niche?

Step 2: Platform Strategy

Set posting frequency and content types per platform:

Platform	Posts/Week	Best Content Types	Best Times
Instagram	4-5 feed + 5-7 stories	Reels, carousels, single image	Tue-Fri 10am-2pm
TikTok	5-7	Short video (15-60s), trends	Tue-Thu 7-9pm
LinkedIn	3-4	Text posts, carousels, articles	Tue-Thu 8-10am
Twitter/X	5-7	Threads, hot takes, engagement	Mon-Fri 8-10am, 12-1pm
Facebook	3-4	Video, links, community posts	Wed-Fri 1-4pm
YouTube	1-2	Long-form, Shorts	Thu-Sat 2-4pm
Threads	4-5	Conversational, opinion, tips	Similar to Instagram

Step 3: Content Mix

Apply the content mix ratio:

Content Type	Percentage	Purpose
Educational	40%	Teach, tips, how-to, tutorials
Engaging	25%	Questions, polls, opinions, trends
Promotional	20%	Products, services, offers, CTAs
Personal/BTS	15%	Behind the scenes, story, culture

Step 4: Generate the Calendar

For each post, generate:

date: "2026-02-17"
day: "Monday"
platform: "instagram"
content_type: "reel"
content_pillar: "Workouts"
mix_category: "Educational"

caption: |
  Full caption text here.

  Include line breaks for readability.

  End with a CTA (save, share, comment, link in bio).

hashtags:
  primary: ["#fitness", "#homeworkout"]  # 3-5 high-volume
  secondary: ["#fitnesstips", "#workoutmotivation"]  # 3-5 medium
  niche: ["#austinfitness", "#veganfitness"]  # 3-5 low-competition

image_prompt: "Description for AI image generation or photographer brief"
alt_text: "Accessible image description for screen readers"
cta: "Save this for your next workout"
notes: "Any additional context for the social media manager"

Step 5: Platform Adaptations

Adapt EVERY post for its target platform:

Instagram:

• Caption: Up to 2,200 chars, but front-load first 125 chars (preview cutoff)
• Hashtags: 20-30 in first comment (not caption)
• Reels: Include hook in first 3 seconds description
• Carousels: List slide-by-slide content

TikTok:

• Caption: Max 300 chars
• Hashtags: 3-5 only
• Include: Hook, trending sound suggestion, video structure outline
• Focus on first 1-3 seconds hook

LinkedIn:

• No hashtags in body, 3-5 at the bottom
• First line is the hook (shows before "see more")
• Professional tone, data-driven
• Use line breaks aggressively (one sentence per line)

Twitter/X:

• 280 chars max per tweet
• Threads: Number each tweet, hook in tweet 1
• No hashtags in body (1-2 max if any)
• Engagement hooks: questions, polls, hot takes

Facebook:

• Longer posts OK (1-2 paragraphs)
• Questions drive comments
• Link posts: compelling description above the link
• 1-3 hashtags max

Step 6: Output Format

Generate files in output/content-calendar/:

output/content-calendar/
  calendar-overview.md          # Strategy summary, pillars, mix ratios
  week-1.md                     # All posts for week 1
  week-2.md                     # All posts for week 2
  ...
  calendar-export.csv           # Import-ready for Buffer/Hootsuite/Later
  hashtag-library.md            # All researched hashtags by category
  image-prompts.md              # All image/video descriptions consolidated

CSV Export Format (Buffer/Hootsuite compatible):

Date,Time,Platform,Content,Hashtags,Image Description,Link
2026-02-17,10:00,instagram,"Caption text here","#tag1 #tag2","Image description",""

Step 7: Hashtag Research

For the niche, build a hashtag library:

## Hashtag Library: [Niche]

### High Volume (500K+ posts) — Use 3-5 per post
#fitness #workout #healthylifestyle ...

### Medium Volume (50K-500K) — Use 3-5 per post
#fitnesstips #homeworkoutroutine ...

### Low Competition / Niche (under 50K) — Use 3-5 per post
#austinfitcoach #veganathlete ...

### Branded (create for client)
#[brandname] #[brandname]tips #[brandname]community

### Trending (rotate weekly)
[Research current trending hashtags in niche]

Quality Checks

• Every post has platform-appropriate character count
• Content mix follows the 40/25/20/15 ratio across the calendar
• All content pillars are represented each week
• No two consecutive posts are the same content type
• Hashtags are varied (not the same set every post)
• Every post has a CTA
• Weekend posts are lighter/more personal
• CSV export is properly formatted for import
• Image prompts are specific enough to produce consistent visuals