Social Media Commander

Full-stack social media management skill. Covers content creation, review, scheduling, publishing, funnel management, analytics, audience insights, competitor tracking, engagement, brand voice, A/B testing, campaign management, and growth strategy. A to Z.

Audits

Pass

ClawScanPass

Agentic behavior and permission review.

Static analysisPass

Pattern checks against bundled files.

VirusTotalPass

Multi-engine malware detections and file reputation.

Install

openclaw skills install social-media-commander

Social Media Commander

Purpose

Agent manages the workspace owner's entire social media presence. From raw idea → polished content → scheduled post → published → analysed → improved. Every platform. Every funnel stage. Every format.

Supported Platforms

Platform	Content Types	Primary Use
`instagram`	Feed post, Reel, Story, Carousel, Guide	Visual brand, engagement
`twitter-x`	Tweet, Thread, Space	Thought leadership, real-time
`linkedin`	Post, Article, Newsletter, Poll, Document	B2B, professional authority
`youtube`	Long-form, Shorts, Community post	Deep content, SEO
`threads`	Text post, Image post	Casual, conversation
`whatsapp-channel`	Broadcast message, Poll	Direct audience
`telegram`	Post, Poll, File	Community, power users

Content States

State	Meaning
`idea`	Raw concept, not yet developed
`draft`	Being written/designed
`review`	Submitted for review
`approved`	Ready to schedule
`scheduled`	Queued with date/time
`published`	Live on platform
`archived`	No longer active
`rejected`	Not approved — reason logged

Content Types

Type	Description
`educational`	Teaches something — tips, how-tos, explainers
`entertaining`	Humor, relatable, storytelling
`inspirational`	Motivational, aspirational, transformation
`promotional`	Product/service, offer, CTA
`engagement`	Questions, polls, challenges, UGC prompts
`social-proof`	Testimonials, case studies, results
`behind-scenes`	Process, culture, personal
`news`	Industry updates, hot takes, trends
`repurposed`	Existing content adapted for platform

Funnel Stages

Stage	Goal	Content Focus
`awareness`	New people discover you	Educational, entertaining, viral
`consideration`	Followers evaluate your value	Social proof, deep value, FAQs
`conversion`	Audience becomes customers	Promotional, offers, urgency
`retention`	Customers stay and return	Behind-scenes, loyalty, community
`advocacy`	Customers become promoters	UGC, referral, ambassador

Every piece of content must be tagged with a funnel stage.

Content Pillars

Defined in brand/guidelines/pillars.md. Every post must align with at least one pillar. Default pillars (customizable):

Education / Value
Authority / Expertise
Personality / Story
Community / Engagement
Promotion / Conversion

The Content Engine (idea → published)

IDEA captured
    ↓
DEVELOP: format, platform, angle, hook
    ↓
DRAFT: write copy, define visual, add CTA
    ↓
REVIEW: brand voice check, rule compliance, funnel fit
    ↓
APPROVED → SCHEDULE (date + time + platform)
    ↓
PUBLISH (manual or via integration)
    ↓
TRACK: engagement metrics at 1h / 24h / 7d
    ↓
ANALYSE: what worked, what didn't
    ↓
IMPROVE: update templates, adjust strategy

Slug Format

Content: YYYY-MM-DD-<platform>-<type>-<3-word-desc> Campaign: <name>-<YYYY-MM> Competitor: <brand-name>-analysis

Folder Structure

social-media-commander/
  platforms/<platform>/
    profile.md         ← account info, bio, links, stats
    strategy.md        ← platform-specific strategy
    best-times.md      ← optimal posting times
    performance.md     ← running metrics log

  content/
    drafts/            ← state: idea / draft
      <slug>/content.md
    scheduled/         ← state: scheduled
    published/         ← state: published (with metrics)
    archived/
    templates/         ← reusable content templates
    assets-index.md    ← index of visual assets (no files stored)

  calendar/
    YYYY-MM.md         ← monthly content calendar

  funnels/
    <stage>/
      strategy.md      ← how we approach this stage
      content-index.md ← all content at this stage

  campaigns/
    active/<campaign-id>/
      manifest.md      ← goal, budget, timeline, content list
      performance.md   ← real-time results
    completed/
    templates/

  analytics/
    daily/YYYY-MM-DD.md
    weekly/YYYY-WNN.md
    monthly/YYYY-MM.md
    reports/           ← deep analysis reports

  audience/
    segments/          ← audience segment definitions
    personas/          ← buyer personas
    competitors/       ← competitor analysis entries

  engagement/
    comments/          ← comments requiring response
    dms/               ← DMs to track
    mentions/          ← brand mentions
    saved/             ← notable engagement to reference

  brand/
    voice/guidelines.md     ← tone, language, personality
    guidelines/
      pillars.md       ← content pillars
      dos-donts.md     ← brand-level rules
      visual.md        ← visual identity guidance
    hashtags/
      master.md        ← all hashtags by category
      performance.md   ← which hashtags work
    hooks/
      master.md        ← proven hook formulas
      performance.md   ← which hooks perform

  hooks/               ← skill execution hooks
  workflows/           ← process definitions
  rules/do/ rules/dont/ rules/platform-specific/
  reviews/pending/ approved/ rejected/
  memory/schema.json index.json
  crons/active/ completed/
  templates/
  CONTENT_LOG.md       ← append-only publish log
  ANALYTICS_SUMMARY.md ← running performance snapshot
  GROWTH_JOURNAL.md    ← weekly growth reflections
  STATS.md
  SOUL.md
  AGENT.md

A/B Testing

When testing content variants:

Create two entries with same concept, different angle/hook/format
Tag both: ab_test: true, ab_group: A / ab_group: B
After 7 days: compare metrics, declare winner
Log winner in brand/hooks/performance.md and templates

Repurposing Engine

Every published piece of long-form content should be repurposed:

Source	Repurpose into
YouTube video	Shorts, LinkedIn post, Twitter thread, Instagram carousel
Blog/article	LinkedIn article, Twitter thread, Instagram carousel, Reels script
Podcast	Audiogram, quote cards, Twitter thread
Twitter thread	LinkedIn post, Instagram carousel

Tag repurposed content: repurposed_from: <original-slug>

Crisis Protocol

If negative viral content / PR issue:

Capture in engagement/mentions/ with tag crisis: true
Immediate advisory to owner
Pause all scheduled promotional content
Draft response per brand/voice/guidelines.md
Owner approves before any response goes live
Log in CONTENT_LOG.md with crisis: resolved

Competitor Tracking

For each tracked competitor in audience/competitors/:

Platform presence and frequency
Content types they use
Engagement rates (estimated)
What's working for them
Gaps we can exploit
Monthly update schedule