Facebook Analytics

Track Facebook Page performance and analytics. Use when the user says 'Facebook analytics', 'Facebook page metrics', 'how is my Facebook doing', 'Facebook engagement', 'Facebook post performance', or wants to see reach, engagement, video views, and post metrics for their Facebook Page.

Track your Facebook Page performance — reach, engagement, video views, and post-level metrics. Powered by Boring.

Security & Data Handling

• MCP link is a credential: Your MCP Server URL (https://boring.aiagent-me.com/mcp/t/xxxxx...) contains an embedded authentication token. Treat it like a password — do not share it publicly.
• Token scope: The embedded token is read-only for analytics. It can only fetch performance metrics and account metadata. It cannot publish, delete, or modify any content on your social media accounts.
• Token storage: The token is stored server-side in Boring's database (MongoDB on DigitalOcean). It is never written to your local filesystem. You can regenerate or revoke it anytime at boring.aiagent-me.com/settings.
• Data flow: Analytics queries are sent from Boring's server (Google Cloud, us-central1) to the platform's API on your behalf. Only performance metrics are retrieved — no content is uploaded or modified.
• No local credentials: No local API keys, environment variables, or secrets are needed. All auth is embedded in the MCP link.
• Third-party service: This skill relies on Boring, an open-source social media management tool. Source code: github.com/snoopyrain.

Prerequisites

1. Sign up at boring.aiagent-me.com with Google
2. Connect Facebook — requires admin access to a Facebook Page
3. Get your MCP link: Go to Settings → copy your MCP Server URL (contains your auth token — treat it like a password)
4. Add to Claude: Paste the MCP link as a Connector — no install, no API key needed

Available Tools

Tool	Data Source	Best For
boring_get_performance	Real-time platform API	Page-level overview (reach, engagement, video views)
boring_get_video_analytics	Real-time platform API	Per-post metrics (views, likes, comments, shares)
boring_get_posts_performance	Daily snapshots (collected at 2 AM)	Historical post performance over date ranges
boring_get_publish_history	Boring database	Publishing history and status tracking

Workflow

Step 1: List Accounts

Call boring_list_accounts and filter for facebook platform. Show the user their connected Pages.

Step 2: Determine What the User Wants

User Request	Tool to Use
"How is my Facebook doing?"	boring_get_performance
"Show my best Facebook posts"	boring_get_video_analytics
"Facebook performance over the last month"	boring_get_posts_performance
"What did I post on Facebook?"	boring_get_publish_history

Step 3: Fetch Data

Page-Level Performance

boring_get_performance(
  account_id="<account_id>",
  platform="facebook",
  period="week"       // "day", "week", or "month"
)

Per-Post Analytics (Real-Time)

boring_get_video_analytics(
  account_id="<account_id>",
  platform="facebook",
  limit=20             // max 100
)

Historical Post Performance (Snapshots)

boring_get_posts_performance(
  account_id="<account_id>",
  since="2025-12-01",
  until="2025-12-31",
  limit=20
)

Step 4: Present Results

Format the data clearly:

• Page overview: Show key metrics in a summary table
• Post analytics: Rank posts by engagement, highlight top performers
• Historical: Show trends over time

Facebook Metrics

Metric	Description
page_media_view	Total video views
page_post_engagements	Likes, comments, shares
page_total_actions	Total page actions

Error Handling

Error	Solution
InvalidApiKey	MCP link may be invalid — regenerate it at boring.aiagent-me.com Settings
InvalidAccountId	Run boring_list_accounts to get valid IDs
TokenExpired	Reconnect account at boring.aiagent-me.com
No data returned	Account may be newly connected — data collection runs daily at 2 AM

Documentation

Full API docs: boring-doc.aiagent-me.com