Amazon Review Export
Amazon product review export and analysis agent. Extract, organize, and analyze Amazon reviews — export to structured format, identify sentiment patterns, su...
Like a lobster shell, security has layers — review code before you run it.
License
SKILL.md
Amazon Review Export & Analyzer
Extract intelligence from Amazon product reviews — organize into structured data, analyze sentiment patterns, identify product improvement opportunities, and generate competitive insights from customer voice data.
Commands
review export <asin> # structure reviews into exportable format
review analyze <reviews> # full sentiment and pattern analysis
review sentiment <reviews> # sentiment scoring breakdown
review patterns <reviews> # find recurring themes and pain points
review compare <asin1> <asin2> # compare review profiles between products
review insights <reviews> # extract product improvement opportunities
review competitive <comp-reviews> # analyze competitor review weaknesses
review summary <reviews> # executive summary of review data
review csv <reviews> # format reviews as CSV-ready data
review report <asin> # comprehensive review intelligence report
What Data to Provide
- Review text — paste reviews directly (as many as possible)
- Star rating distribution — number of reviews at each star level
- ASIN — product identifier
- Competitor reviews — for competitive analysis
- Time period — recent reviews vs. older reviews for trend analysis
Review Analysis Framework
Review Export Format
Structure raw reviews into:
Date,Rating,Title,Review Text,Verified,Helpful Votes,Reviewer
2024-01-15,5,"Great product","Very satisfied with...",Yes,12,Customer123
2024-01-10,2,"Disappointing","Expected better...",Yes,3,Customer456
Sentiment Analysis Framework
5-star rating interpretation:
⭐⭐⭐⭐⭐ (5-star): Delighted — read for what exceeds expectations
⭐⭐⭐⭐ (4-star): Satisfied — note any "but" qualifiers
⭐⭐⭐ (3-star): Neutral — mixed feelings, often most useful insights
⭐⭐ (2-star): Dissatisfied — specific complaints, high value for improvement
⭐ (1-star): Angry — often extreme cases, filter for systemic vs. one-off
Sentiment scoring:
Positive signals (+): "love", "perfect", "great", "amazing", "exactly what I needed"
Negative signals (-): "disappointed", "broke", "doesn't work", "waste", "returned"
Neutral signals (=): "okay", "fine", "average", "as expected", "decent"
Net Sentiment Score = (Positive reviews - Negative reviews) / Total reviews × 100
Target: Score > 60 = healthy product sentiment
Theme Identification (Qualitative Coding)
Categorize all reviews into themes:
Product quality themes:
□ Build quality / durability
□ Materials / finish quality
□ Sizing / dimensions (accurate vs. listing)
□ Performance (does it work as claimed?)
□ Longevity (how long does it last?)
Customer experience themes:
□ Packaging / unboxing experience
□ Instructions / ease of setup
□ Customer service experience
□ Shipping / delivery condition
□ Value for money perception
Use case themes:
□ Intended use (matches expected use case)
□ Alternative uses (how customers use it unexpectedly)
□ Gifting (bought as a gift)
□ Replacement (replacing specific previous product)
□ Professional vs. personal use
Frequency Analysis
Count mentions of each theme:
Theme Mentions % of Reviews Sentiment
Durable/sturdy 45 42% Positive
Easy to assemble 38 35% Positive
Instructions unclear 22 20% Negative
Size smaller than shown 15 14% Negative
Great value for money 52 48% Positive
Priority fix threshold: Any negative theme appearing in >10% of reviews requires action.
Pain Point Extraction
From negative reviews, extract specific pain points:
Pain Point Frequency Severity Fix Category
Product breaks quickly 23 mentions High Product quality
Wrong size/dimensions 15 mentions Medium Listing accuracy
No instructions 12 mentions Low Packaging insert
Hard to clean 8 mentions Low Product design
Severity classification:
- High: Safety, complete product failure, cannot use product
- Medium: Significant disappointment, reduced usefulness
- Low: Minor inconvenience, still satisfied overall
Competitive Review Intelligence
From competitor reviews, extract:
Competitor weaknesses (from their negative reviews): → These are your differentiation opportunities
Competitor strengths (from their positive reviews): → Baseline expectations you must meet or exceed
Competitor Pain Points → Your Product Claims
"Instructions are confusing" → "Clear 10-step illustrated guide included"
"Flimsy material" → "Reinforced with aircraft-grade aluminum"
"Customer service ignores" → "24/7 support with 1-hour response guarantee"
Review Trend Analysis
Compare recent vs. older reviews:
Period Avg Rating Top Complaint Top Praise
Last 90 days: 4.1 Size issues (18%) Easy use (42%)
6-12 months: 4.4 No issues dominant Quality (55%)
12+ months: 4.6 Rare complaints Durability (60%)
Trend: Rating declining → investigate recent product/supplier change
VOC (Voice of Customer) Summary
Generate a customer perspective summary:
WHAT CUSTOMERS LOVE (keep and amplify in marketing):
1. [Most praised attribute + quote]
2. [Second most praised + quote]
3. [Third most praised + quote]
WHAT CUSTOMERS WANT IMPROVED (product/listing fixes):
1. [Top pain point + specific ask]
2. [Second pain point + ask]
3. [Third pain point + ask]
WHAT SURPRISES CUSTOMERS (unintended uses or unexpected positives):
1. [Unexpected use case]
2. [Unexpected benefit]
Review-to-Listing Optimization
Map review insights directly to listing improvements:
Review insight → Listing change
"Sturdy, holds 50lbs easily" → Add to bullets: "HEAVY-DUTY CONSTRUCTION — tested to hold up to 50 lbs"
"Works great as a gift" → Title: add "Perfect Gift" / create gift-focused image
"Instructions confusing" → Add instruction image to image gallery
"Looks exactly as shown" → Emphasize "true-to-photo" in listing
Workspace
Creates ~/review-data/ containing:
exports/— structured CSV exports per ASINanalyses/— full review analysis reportsthemes/— coded theme frequency datacompetitive/— competitor review intelligencevoc/— voice of customer summaries
Output Format
Every review analysis outputs:
- Rating Distribution — star breakdown with percentage for each level
- Net Sentiment Score — overall sentiment health (0-100)
- Top 5 Positive Themes — what customers love most (with frequency)
- Top 5 Negative Themes — main pain points (with frequency + severity)
- VOC Summary — customer voice in plain language
- Listing Optimization Map — review insights → specific listing improvements
- Product Development Signals — engineering/sourcing changes implied by feedback
- CSV Export — structured data ready to paste into spreadsheet
Files
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