Quiz

Situation Detection

Context	Load
Knowledge assessment, exams, certifications	types.md → Knowledge section
Personality quizzes, "Which X are you?"	types.md → Personality section
Lead generation, marketing quizzes	types.md → Lead-gen section
Writing effective questions	questions.md
Building quiz UI/UX, gamification	implementation.md

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Universal Rules

One concept per question. Double-barreled questions confuse and measure nothing. "Do you like pizza and exercise?" → Bad.

Wrong answers must be plausible. If correct answer is obvious by elimination, you're testing pattern recognition, not knowledge.

Results must feel personal. Generic outcomes kill engagement. "You got 7/10" loses to "You're an 80s Movie Expert — you caught references most people miss."

Progress visibility motivates. Show question count, progress bar, time remaining. Uncertainty creates anxiety and abandonment.

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Quiz Types Quick Reference

Type	Goal	Typical Length	Results
Knowledge	Assess learning	10-20 questions	Score + feedback per answer
Personality	Engagement, sharing	5-12 questions	Personality type/category
Assessment	Diagnose level/fit	10-30 questions	Detailed report
Lead-gen	Capture email	5-8 questions	Results gated behind email
Trivia	Entertainment	Any	Leaderboard, social share

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Question Design Checklist

• Clear, unambiguous wording
• One correct answer (or explicit multi-select instruction)
• Distractors are plausible, not obviously wrong
• No "all of the above" or "none of the above" (lazy design)
• Avoid negatives ("Which is NOT...")
• Test the concept, not reading comprehension

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Scoring Patterns

Simple percentage: Correct/total × 100. Best for knowledge tests.

Weighted scoring: Some questions worth more. Good for prioritized competencies.

Branching outcomes: Answer combinations map to results. Used in personality quizzes.

Diagnostic rubric: Score across multiple dimensions. Best for assessments and skill evaluations.

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Engagement Boosters

• Immediate feedback after each answer (right/wrong + explanation)
• Visual progress indicator
• Streak rewards ("3 in a row!")
• Time pressure (optional, increases excitement but also anxiety)
• Social sharing of results
• Leaderboards for competitive contexts

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Red Flags

• All correct answers in position B/C → Detectable pattern
• Questions testing obscure trivia vs actual learning objectives
• Results that don't connect to actions ("Now what?")
• Too long with no progress indication → Abandonment
• Mobile-unfriendly UI (tiny buttons, horizontal scroll)

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When to Load More

Situation	Reference
Designing for specific quiz type	types.md
Writing and reviewing questions	questions.md
Building quiz flow, UI, tools	implementation.md