Package SEO

Implements SEO best practices for npm packages, GitHub repos, and AI skills to improve discoverability using keyword-rich descriptions and metadata.

Audits

Pass

ClawScanPass

Agentic behavior and permission review.

Static analysisPass

Pattern checks against bundled files.

VirusTotalPass

Multi-engine malware detections and file reputation.

Install

openclaw skills install package-seo

Package SEO Skill

SEO best practices for npm packages, GitHub repos, and AI agent skills. Maximize discoverability.

Author: Next Frontier
Version: 1.0.0
Tags: seo, npm, github, publishing, marketing, discoverability, packages

When to Use

Use this skill when:

Publishing a new npm package
Creating a GitHub repo
Submitting a skill to ClawdHub
Updating descriptions/READMEs for better discoverability
Auditing existing packages for SEO improvements

Hot Keywords (2026)

Always include relevant terms from this list:

AI, automation, vibe coding, cursor, claude, gpt, copilot, agent,
autonomous, mcp, langchain, llm, testing, devtools, cli, typescript,
python, react, nextjs, api, sdk, tool, framework, openai, anthropic,
coding agent, ai assistant, developer tools, productivity

Pro tip: Check X/Twitter trending in tech before publishing for fresh terms.

npm Packages

package.json

{
  "name": "descriptive-seo-friendly-name",
  "description": "Clear value prop with keywords. AI-powered X for Y. Works with Cursor, Claude, GPT.",
  "keywords": [
    "ai",
    "automation", 
    "claude",
    "gpt",
    "cursor",
    "vibe-coding",
    "agent",
    "cli",
    "devtools",
    "mcp",
    "langchain",
    "copilot",
    "testing",
    "typescript",
    "openai",
    "anthropic"
  ],
  "repository": {
    "type": "git",
    "url": "https://github.com/org/repo"
  },
  "homepage": "https://github.com/org/repo#readme",
  "bugs": {
    "url": "https://github.com/org/repo/issues"
  }
}

Rules:

10-15 keywords minimum
Description under 200 chars but keyword-rich
Include repository, homepage, bugs URLs
Name should be searchable (avoid obscure names)

README.md Structure

# package-name

[![npm version](https://img.shields.io/npm/v/package-name.svg)](https://npmjs.com/package/package-name)
[![npm downloads](https://img.shields.io/npm/dm/package-name.svg)](https://npmjs.com/package/package-name)
[![license](https://img.shields.io/npm/l/package-name.svg)](LICENSE)

> One-line description with keywords. AI-powered X for Y.

## Works With

- 🤖 Claude / Claude Code
- 🔵 Cursor
- 💚 GPT / ChatGPT
- ⚡ Copilot
- 🧩 MCP servers

## Install

\`\`\`bash
npm install package-name
\`\`\`

## Quick Start

\`\`\`typescript
// Minimal working example
\`\`\`

## Features

- ✅ Feature 1 with keyword
- ✅ Feature 2 with keyword
- ✅ Feature 3 with keyword

## API / Usage

[Details...]

## License

MIT

Key elements:

Badges at very top
Hero tagline with keywords
"Works With" section (shows compatibility)
Install command above fold
Quick start code example
Feature list with checkmarks

GitHub Repos

Description (Under 350 chars)

Format:

[What it does]. [Key benefit]. [Compatibility]. [Call to action].

Examples:

AI-powered PDF generator for legal docs and pitch decks. Creates SAFEs, NDAs, term sheets from prompts. Works with Claude, Cursor, GPT. No templates needed.

Real-time financial data API for AI agents. Stocks, crypto, forex, ETFs in one unified feed. 120+ endpoints. Alternative to Alpha Vantage.

Automated QA for web apps using AI. Smoke tests, accessibility, visual regression. Drop-in CI/CD testing. Works with Playwright.

Topics (GitHub Tags)

Add 10-20 relevant topics:

ai, automation, claude, gpt, cursor, typescript, cli, devtools, 
agent, testing, api, sdk, mcp, langchain, openai, anthropic,
developer-tools, productivity, automation-tools

README

Same as npm README — keep them identical!

ClawdHub Skills

SKILL.md Description

# Skill Name

> One-line with keywords. [What it does] for AI agents. Works with Clawdbot, Claude, Cursor.

**Author:** Your Name
**Version:** X.Y.Z
**Tags:** tag1, tag2, tag3, ai, agent, automation

Sync Checklist

All three must match:

Field	npm	GitHub	ClawdHub
Name	package.json `name`	Repo name	Skill folder name
Description	package.json `description`	Repo description	SKILL.md description
Keywords	package.json `keywords`	Topics	Tags
README	README.md	README.md	SKILL.md

Publishing Checklist

Before every publish:

Badge Generator

Use shields.io:

[![npm version](https://img.shields.io/npm/v/PACKAGE.svg)](https://npmjs.com/package/PACKAGE)
[![npm downloads](https://img.shields.io/npm/dm/PACKAGE.svg)](https://npmjs.com/package/PACKAGE)
[![license](https://img.shields.io/npm/l/PACKAGE.svg)](LICENSE)
[![GitHub stars](https://img.shields.io/github/stars/ORG/REPO.svg)](https://github.com/ORG/REPO)

Anti-Patterns (Avoid)

❌ Obscure/clever names that aren't searchable
❌ Descriptions without keywords
❌ Empty or minimal keywords array
❌ README without badges
❌ No "Works With" section
❌ Mismatched npm/GitHub/ClawdHub descriptions
❌ No quick start example
❌ Walls of text before install command

Examples (Good)

ai-pdf-builder:

AI-powered PDF generator for legal docs, pitch decks, and reports. 
Creates SAFEs, NDAs, term sheets, whitepapers from prompts. 
Works with Claude, GPT, Cursor, and AI coding agents. YC-style docs in seconds.

web-qa-bot:

Automated QA for web apps using AI. Smoke tests, accessibility checks, 
visual regression. Drop-in replacement for manual QA. 
Works with Playwright, Cursor, Claude. QA without the QA team.

Quick Reference

Element	Target
Keywords	10-15
Description	100-200 chars
Topics	10-20
Badges	3-5
README sections	5-7