Mixpanel

Setup

On first use, read setup.md for integration guidelines.

When to Use

User needs product analytics from Mixpanel. Agent handles event queries, funnel analysis, retention cohorts, user segmentation, and profile lookups.

Architecture

Memory lives in ~/mixpanel/. See memory-template.md for structure.

~/mixpanel/
├── memory.md        # Projects, saved queries, insights
└── queries/         # Saved JQL queries

Quick Reference

Topic	File
Setup process	setup.md
Memory template	memory-template.md

Core Rules

1. Authentication

Requires a Mixpanel Service Account:

export MP_SERVICE_ACCOUNT="your-service-account"
export MP_SERVICE_SECRET="your-service-secret"
export MP_PROJECT_ID="123456"

Create a service account in Mixpanel → Organization Settings → Service Accounts.

2. Query API for Analysis

Use the Query API for insights, funnels, retention:

BASE="https://mixpanel.com/api/query"
AUTH=$(echo -n "$MP_SERVICE_ACCOUNT:$MP_SERVICE_SECRET" | base64)

# Insights query (event counts)
curl -s "$BASE/insights?project_id=$MP_PROJECT_ID" \
  -H "Authorization: Basic $AUTH" \
  -H "Content-Type: application/json" \
  -d '{
    "params": {
      "event": ["Sign Up", "Purchase"],
      "type": "general",
      "unit": "day",
      "from_date": "2024-01-01",
      "to_date": "2024-01-31"
    }
  }' | jq

3. Funnel Analysis

curl -s "$BASE/funnels?project_id=$MP_PROJECT_ID" \
  -H "Authorization: Basic $AUTH" \
  -H "Content-Type: application/json" \
  -d '{
    "params": {
      "events": [
        {"event": "Sign Up"},
        {"event": "Complete Onboarding"},
        {"event": "First Purchase"}
      ],
      "from_date": "2024-01-01",
      "to_date": "2024-01-31",
      "unit": "day"
    }
  }' | jq '.data.meta.overall'

4. Retention Cohorts

curl -s "$BASE/retention?project_id=$MP_PROJECT_ID" \
  -H "Authorization: Basic $AUTH" \
  -H "Content-Type: application/json" \
  -d '{
    "params": {
      "born_event": "Sign Up",
      "event": "App Open",
      "from_date": "2024-01-01",
      "to_date": "2024-01-31",
      "unit": "week",
      "retention_type": "birth"
    }
  }' | jq

5. User Profiles

curl -s "https://mixpanel.com/api/query/engage?project_id=$MP_PROJECT_ID" \
  -H "Authorization: Basic $AUTH" \
  -H "Content-Type: application/json" \
  -d '{
    "filter_by_cohort": {"id": 12345},
    "output_properties": ["$email", "$name", "plan"]
  }' | jq

6. Export Raw Events

curl -s "https://data.mixpanel.com/api/2.0/export?project_id=$MP_PROJECT_ID" \
  -H "Authorization: Basic $AUTH" \
  -d "from_date=2024-01-01" \
  -d "to_date=2024-01-07" \
  -d "event=[\"Purchase\"]"

7. JQL for Complex Queries

// Mixpanel JQL (JavaScript Query Language)
function main() {
  return Events({
    from_date: "2024-01-01",
    to_date: "2024-01-31",
    event_selectors: [{event: "Purchase"}]
  })
  .groupByUser(["properties.$city"], mixpanel.reducer.sum("properties.amount"))
  .groupBy(["key.$city"], mixpanel.reducer.avg("value"))
  .sortDesc("value")
  .take(10);
}

Common Queries

Goal	Endpoint	Key Params
Event counts	/insights	event, type, unit, dates
Conversion funnel	/funnels	events array, dates
User retention	/retention	born_event, event, unit
User segments	/engage	filter_by_cohort, properties
Raw event export	/export	dates, event filter

Mixpanel Traps

• Wrong date format → use YYYY-MM-DD, not timestamps
• Missing project_id → every Query API call needs it
• Rate limits → 60 requests/hour for free tier, batch queries when possible
• JQL timeouts → queries over 60s fail, add .take(N) to limit results

External Endpoints

Endpoint	Data Sent	Purpose
mixpanel.com/api/query/*	Credentials, project ID, query params	Analytics queries
data.mixpanel.com/api/2.0/*	Credentials, project ID, date range	Raw data export

No other data is sent externally.

Security & Privacy

Data sent to Mixpanel (over HTTPS):

• Service account credentials for authentication
• Query parameters (event names, date ranges, filters)
• Project ID

Data that stays local:

• Credentials stored ONLY in environment variables
• Query results cached in ~/mixpanel/

This skill does NOT:

• Store credentials in memory.md or any file
• Send data to services other than mixpanel.com
• Modify your Mixpanel tracking code or SDK

Trust

By using this skill, analytics data is queried from Mixpanel. Only install if you trust Mixpanel with your product data.

Related Skills

Install with clawhub install <slug> if user confirms:

• analytics — multi-platform analytics
• data-analysis — data processing patterns
• api — REST API best practices

Feedback

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