Autonomous Decision Making
Medium
- Category
- Excessive Agency
- Content
1. **Relying on "implied consent"** — Under GDPR, pre-checked boxes, continued browsing, or scroll-based consent are NOT valid. You need affirmative action (click "Accept") for non-essential cookies and marketing. 2. **Using purchased email lists** — This violates CAN-SPAM (if recipients haven't opted in) and GDPR (no consent basis). Delete purchased lists immediately and build organically. 3. **Firing tracking pixels before consent** — Many sites load Google Analytics and Facebook Pixel on page load, before the cookie banner is answered. This is a GDPR violation. Implement consent-gated loading.
- Confidence
- 75% confidence
- Finding
- no consent
