Autonomous Decision Making
Medium
- Category
- Excessive Agency
- Content
| **Authentication (SPF/DKIM/DMARC)** | All three configured with DMARC at p=reject and aligned | SPF + DKIM in place, DMARC at p=none or p=quarantine | Missing one or more protocol, no DMARC, or misaligned records | | **Bounce Rate** | <1% hard bounces per campaign | 1-2% hard bounces, soft bounces under 5% | >2% hard bounces or >5% soft bounces per campaign | | **Spam Complaint Rate** | <0.05% (below 1 per 2,000 emails) | 0.05-0.08% with downward trend | >0.08% or rising trend (Google threshold is 0.10%) | | **List Hygiene** | Verified within 90 days, engaged segments defined, sunset policy active | Verified within 6 months, basic segmentation in place | No verification in 6+ months, no segmentation, no sunset policy | | **Sending Infrastructure** | Dedicated IP with warm-up complete, consistent volume, subdomain isolation | Shared IP with reputable ESP, moderate volume consistency | Unknown IP reputation, erratic volume, no subdomain separation | | **Content Quality** | Personalized, mobile-optimized, <0.1% spam trigger density, clear unsubscribe | Template-based with some personalization, visible unsubscribe | Heavy image-to-text ratio, spam trigger words, hidden unsubscribe | | **Engagement Metrics** | >20% open rate, >2.5% CTR, <0.3% unsubscribe rate | 15-20% open rate, 1.5-2.5% CTR, 0.3-0.5% unsubscribe | <15% open rate, <1.5% CTR, >0.5% unsubscribe rate |
- Confidence
- 75% confidence
- Finding
- No verification
