ClawHub

landing-page-roast

Audit a landing page for clarity, trust, offer strength, and conversion friction; return prioritized fixes and copy rewrites.

Audits

Pass
ClawScanPass

Agentic behavior and permission review.

Static analysisPass

Pattern checks against bundled files.

VirusTotalPass

Multi-engine malware detections and file reputation.

Install

openclaw skills install landing-page-roast

Landing Page Roast

Use this skill to diagnose why a page is not converting and produce concrete fixes.

Inputs

  • Page URL or pasted page copy
  • Target audience
  • Primary conversion action
  • Price point / offer details

Audit dimensions

  1. Clarity above the fold
    • Is the outcome obvious in 5 seconds?
  2. Audience fit
    • Is it clear who this is for (and not for)?
  3. Offer strength
    • Is the promise specific, measurable, believable?
  4. Trust layer
    • social proof, proof artifacts, risk reversal
  5. Friction
    • too many fields, weak CTA hierarchy, distractions
  6. Objection handling
    • price/time/risk doubts addressed?

Output

  • Overall score (0–10)
  • Top 5 blockers (ranked by impact)
  • Quick wins (<30 min changes)
  • Structural rewrites (headline, subhead, CTA block)
  • 3 CTA variants
  • Optional A/B test matrix (what to test first)

Rewrite standards

  • Plain language
  • Specific outcomes over buzzwords
  • Fewer claims, more proof
  • Keep tone consistent with target audience

Example request

"Roast this AI automation service page for SMB owners and rewrite the hero + first CTA section to increase booked calls."