Content Recycler

Overview

Transform existing content into optimized variations for multiple platforms while maintaining brand voice and message consistency. Turn one blog post into a week's worth of social media content, newsletter copy, and cross-platform engagement.

Core Capabilities

1. Long-Form to Micro-Content

Transform blog posts into:

• Twitter/X threads (280 char limits per tweet)
• LinkedIn posts (professional tone, character optimized)
• Facebook posts (conversational, community-focused)
• Instagram captions (emoji-rich, hashtag-optimized)
• TikTok/YouTube Shorts scripts (60-90 second scripts)
• Email newsletter summaries

Example Request: "Take this 2000-word blog post about '10 Productivity Hacks' and create: (1) A Twitter thread, (2) LinkedIn post, (3) Facebook post, (4) Instagram caption, (5) TikTok script, and (6) Email teaser."

2. Platform-Specific Adaptation

Optimize for each platform's unique characteristics:

Twitter/X:

• Character limit: 280 per tweet
• Thread structure for longer content
• Hashtags: 1-3 per tweet
• Tone: Conversational, snappy, value-focused

LinkedIn:

• Character limit: 3,000
• Professional but conversational tone
• Data and statistics perform well
• Use line breaks and emojis strategically

Facebook:

• Character limit: 63,206
• Conversational, community-oriented
• Ask questions to drive engagement
• Include images/videos

Instagram:

• Character limit: 2,200
• Emoji-heavy
• Hashtags: 5-30 (optimal: 11)
• Aesthetic formatting, line breaks

TikTok/Reels:

• Scripts: 60-90 seconds (150-250 words)
• Hook in first 3 seconds
• Clear CTA
• Trending sounds/music suggestions

3. Content Calendar Generation

From single content to multi-day schedule:

Take one comprehensive piece (blog, video, guide) and generate a content calendar with:

• Day 1: Teaser (Twitter, Instagram Story)
• Day 2: Main content release (LinkedIn, Facebook)
• Day 3: Follow-up thread (Twitter/X)
• Day 4: Behind-the-scenes (Instagram, TikTok)
• Day 5: Q&A or poll (Facebook, Instagram)
• Day 6: Summary/stats (LinkedIn)
• Day 7: Call-to-action/next steps (Email newsletter)

Example Request: "Create a 7-day content calendar from this blog post about 'Remote Work Tips' with daily posts for Twitter, LinkedIn, Instagram, and Facebook."

4. SEO & Hashtag Optimization

Generate platform-appropriate tags:

• LinkedIn: Tags in content, professional industry tags
• Instagram: 5-30 hashtags (mix of high, medium, low volume)
• Twitter: 1-3 hashtags per tweet
• Facebook: Minimal hashtags, more conversational tags
• TikTok: Trending sounds, challenge tags

Example Request: "Generate optimized hashtags for Instagram and LinkedIn for this content about 'AI in Marketing'."

Quick Start

Transform Blog to All Platforms

# Use scripts/recycle_content.py
python3 scripts/recycle_content.py \
  --input blog_post.md \
  --output-dir ./output \
  --platforms twitter,linkedin,facebook,instagram,tiktok,email \
  --format all

Create Twitter Thread

# Use scripts/to_twitter_thread.py
python3 scripts/to_twitter_thread.py \
  --input article.md \
  --max-tweets 10 \
  --hashtags 2 \
  --tone conversational

Generate Content Calendar

# Use scripts/generate_calendar.py
python3 scripts/generate_calendar.py \
  --input content.md \
  --days 7 \
  --platforms twitter,linkedin,facebook,instagram \
  --output calendar.md

Scripts

recycle_content.py

Transform content across multiple platforms.

Parameters:

• --input: Input file path (required)
• --output-dir: Output directory (default: ./output)
• --platforms: Comma-separated platforms (twitter,linkedin,facebook,instagram,tiktok,email)
• --format: Output format (all,threads,posts,captions,scripts)
• --tone: Tone preference (professional,conversational,playful)
• --include-hashtags: Include hashtag suggestions (true/false)
• --cta: Call-to-action to include

Example:

python3 scripts/recycle_content.py \
  --input blog_post.md \
  --output-dir ./output \
  --platforms twitter,linkedin,instagram \
  --tone professional \
  --include-hashtags \
  --cta "Read the full article at link in bio"

to_twitter_thread.py

Convert long-form content to Twitter/X thread.

Parameters:

• --input: Input file path
• --max-tweets: Maximum number of tweets (default: 10)
• --hashtags: Number of hashtags per tweet (default: 2)
• --tone: Tone preference (default: conversational)
• --include-cta: Include CTA in final tweet

Example:

python3 scripts/to_twitter_thread.py \
  --input article.md \
  --max-tweets 8 \
  --hashtags 3 \
  --tone conversational \
  --include-cta

to_linkedin_post.py

Create LinkedIn-optimized post from content.

Parameters:

• --input: Input file path
• --max-length: Max character length (default: 3000)
• --tone: Tone (professional,conversational,inspirational)
• --include-stats: Include statistics/data points
• --formatting: Use bolding, line breaks (true/false)

Example:

python3 scripts/to_linkedin_post.py \
  --input article.md \
  --tone professional \
  --include-stats \
  --formatting

generate_calendar.py

Generate multi-day content calendar from source content.

Parameters:

• --input: Input file path
• --days: Number of days (default: 7)
• --platforms: Comma-separated platforms
• --output: Output file
• --theme: Daily themes (teaser,release,followup,behind_scenes,qa,summary,cta)

Example:

python3 scripts/generate_calendar.py \
  --input content.md \
  --days 7 \
  --platforms twitter,linkedin,facebook,instagram \
  --output calendar.md

optimize_hashtags.py

Generate platform-optimized hashtags.

Parameters:

• --input: Input content or topic
• --platforms: Target platforms (instagram,linkedin,twitter,facebook,tiktok)
• --count: Number of hashtags per platform
• --niche: Industry/niche (tech,marketing,finance,health,etc.)

Example:

python3 scripts/optimize_hashtags.py \
  --input "AI in marketing automation" \
  --platforms instagram,linkedin,twitter \
  --count 15 \
  --niche marketing

Content Adaptation Guidelines

Twitter/X Best Practices

1. Hook immediately - First tweet is most important
2. Number your threads - 1/10, 2/10, etc.
3. End with CTA - Follow, like, share, link
4. Use line breaks - Every 2-3 sentences
5. Add relevant images - Between tweets

Example Thread Structure:

Tweet 1: Hook + what you'll learn + (1/X)
Tweet 2-8: Main points (one key insight per tweet)
Tweet 9: Bonus tip/counterintuitive point
Tweet 10: Summary + CTA + hashtags

LinkedIn Best Practices

1. First line matters - 3-line hook with white space
2. Use line breaks - Every 1-2 sentences
3. Add emojis strategically - 1-2 per paragraph
4. Include data/statistics - Numbers perform well
5. End with question - Drive comments
6. Tag relevant people - 3-5 max

Format Template:

[Hook - 3 lines]

[White space]

[Key insight with data point]

[Personal story/example]

[Another key insight]

[Call to action or question]

#hashtags

Instagram Best Practices

1. Hook in first line - Stop the scroll
2. Use line breaks - Every 1-2 sentences
3. Emojis frequently - But not spammy
4. Hashtag strategy:
   • 5-10: High volume
   • 5-10: Medium volume
   • 5-10: Niche/low volume
5. End with CTA - Link in bio, save, share

Caption Template:

[Hook - 2-3 lines with emojis]

[White space]

[Value/content]

[Another paragraph]

[CTA]

[Hashtags block]

Facebook Best Practices

1. Ask questions - Drive engagement
2. Use "You" language - Personal connection
3. Include media - Image or video
4. Keep it conversational - Not too promotional
5. Reply to comments - Boost algorithm

TikTok Scripts

1. Hook in 3 seconds - Value proposition
2. Keep it short - 60-90 seconds
3. Use trends - Music, sounds, formats
4. Clear CTA - Follow, link in bio
5. Text overlay - Key points on screen

Script Structure:

0-3s: Hook
3-45s: Main content (3-5 points)
45-55s: Call to action
55-60s: Outro

Tone Guidelines

Professional

• LinkedIn, email newsletters
• Data-driven, authoritative
• "We see...", "Research shows..."
• Avoid: Slang, excessive emojis

Conversational

• Twitter, Facebook
• Personal stories, "I've found..."
• Emojis: 1-2 per post
• Casual but value-focused

Playful

• Instagram, TikTok
• Trending language, emojis
• "Here's a secret...", "Guess what?"
• Memes, humor when appropriate

Automation Integration

Weekly Content Recycling Pipeline

# Weekly cron job - Sunday at 9 AM
0 9 * * 0 /path/to/content-recycler/scripts/recycle_content.py \
  --input ~/blog/posts/$(date +\%Y\%m\%d).md \
  --output-dir ~/content/calendar/$(date +\%Y\%m\%d) \
  --platforms all \
  --include-hashtags \
  --cta "Read more at blog.example.com"

Auto-Publish to Social Media

Integrate with social media scheduling tools:

• Buffer
• Hootsuite
• Later
• SocialPilot

Output from content-recycler can be piped directly to their APIs or uploaded via CSV.

Best Practices

1. Maintain Consistent Brand Voice

• Define brand voice guidelines in brand guide
• Adapt tone, don't change message
• Keep key phrases, mission statements consistent

2. Platform-First Thinking

Don't just copy-paste. Adapt to:

• Character limits
• Audience expectations
• Format conventions
• Engagement patterns

3. Test and Iterate

• Track engagement metrics
• A/B test different variations
• Learn what works on each platform
• Refine templates based on performance

4. Timing Matters

• Twitter: High engagement during work hours
• LinkedIn: Best Tue-Thu, 8-10 AM
• Instagram: 7-9 PM, 12-3 PM on weekends
• Facebook: 1-4 PM on weekdays
• TikTok: 7-11 PM, weekends

5. Visual Content

• Twitter: 1 image per 3 tweets
• Instagram: Every post needs image/video
• LinkedIn: Document carousels perform well
• Facebook: Image or video required
• TikTok: Video only

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Work smarter, not harder. One piece, ten platforms.