Cold Email Sequence

Generate personalized cold email sequences with follow-ups. Supports multiple frameworks (AIDA, PAS, BAB), A/B variants, and merge-field personalization. Pairs with lead-gen-research for full outreach automation.

Cold Email Sequence Skill

Generate complete cold email campaigns — personalized sequences with follow-ups, A/B variants, and framework options.

What It Does

1. Sequence Generation — Creates 3-5 email sequences with timed follow-ups
2. Framework Selection — AIDA, PAS, BAB, or custom frameworks per email
3. Personalization — Merge fields for prospect-specific details (name, company, trigger event, pain point)
4. A/B Variants — 2 subject line variants + 2 body variants per email
5. Follow-Up Logic — Timed follow-ups with value-add content, not just "bumping this"
6. Deliverability Tips — Spam-trigger warnings, length optimization, formatting guidance

Usage

Generate a Full Sequence

text

Create a 5-email cold outreach sequence:

Service: AI-powered content production for agencies
Target: Marketing agency owners (10-50 employees)
Price point: $2,000-5,000/month retainer
Unique value: 10x content output without hiring writers
Social proof: Helped 3 agencies scale from 15 to 50+ posts/week

Include:
- Email 1: Cold intro (trigger-based)
- Email 2: Value-add follow-up (case study)
- Email 3: Social proof (results)
- Email 4: Objection handler
- Email 5: Breakup email

Give me 2 subject line variants per email.
Timing: 0, 3, 7, 14, 21 days

Quick Single Email

text

Write a cold email:
To: [Title] at [Company type]
Offering: [Your service]
Trigger: [Recent event — funding, hire, launch]
Tone: Direct, no fluff
Length: Under 100 words

Personalize for Prospect List

text

I have these prospects from my research:
1. Sarah Chen, CMO at DataFlow (just raised Series B)
2. Mike Torres, VP Marketing at CloudScale (hiring 3 content writers)
3. Lisa Park, Founder at GrowthLab (competitor just launched similar product)

Write personalized Email 1 for each using the trigger events.
Service: AI content production

Output Format

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## Email [#] — [Purpose]
**Timing**: Day [X] after previous email
**Framework**: [AIDA/PAS/BAB]

### Subject Line A:
[Subject]

### Subject Line B:
[Subject]

### Body (Variant A):
Hi {{first_name}},

[Email body with merge fields]

[Signature]

### Body (Variant B):
[Alternative approach]

### Notes:
- Spam check: [Any flags]
- Optimal send time: [Recommendation]
- Expected reply rate: [Benchmark]

Frameworks

AIDA (Attention → Interest → Desire → Action)

Best for: First cold emails to warm prospects

PAS (Problem → Agitate → Solve)

Best for: Pain-point heavy industries, urgent problems

BAB (Before → After → Bridge)

Best for: Transformation-focused services, case study emails

QVC (Question → Value → CTA)

Best for: Short follow-ups, LinkedIn messages

Deliverability Guidelines

• Subject lines: 4-7 words, no ALL CAPS, no excessive punctuation
• Body: Under 150 words for cold emails, under 100 for follow-ups
• No images in first email
• Max 1 link (and not in email 1 if possible)
• Plain text format beats HTML for cold outreach
• Personalize first line — generic openers kill deliverability scores
• Avoid: "just following up", "touching base", "I hope this finds you well"

References

• references/frameworks-detailed.md — Deep dive on each email framework
• references/subject-line-formulas.md — 25 proven subject line patterns
• references/spam-triggers.md — Words and patterns that trigger spam filters