Competitor Intelligence

Deep competitive intelligence — analyze competitor websites, pricing, positioning, tech stacks, content strategies, and market gaps. Generate battle cards, S...

Security Scan

The skill's declared purpose (competitive analysis) aligns with its instructions and requirements; it is an instruction-only skill that asks for public web research, and it does not request credentials or install code — but the instructions are somewhat vague and reference missing files, so verify sources and legal constraints before use.

Purpose & Capability

Name and description match the runtime instructions: everything is about analyzing public-facing competitor information (websites, pricing pages, content, reviews, visible tech stacks). The skill declares no binaries, env vars, or installs, which is proportionate for a research-oriented skill.

Instruction Scope

SKILL.md stays within competitive intelligence tasks (profile, SWOT, battle cards, pricing analysis). However: (1) it references additional files under references/ that are not present in the package, which is inconsistent; (2) the instructions are broad/vague about sources and methods (e.g., 'top 3 complaints from reviews' implies scraping third-party review sites) and do not document permitted sources, rate limits, or legal/ToS constraints. This grants the agent wide discretion over data collection, which is expected for this task but worth caution.

Install Mechanism

No install spec and no code files — lowest-risk delivery model. There are no downloads, brew/npm installs, or extracted archives to review.

Credentials

The skill requests no environment variables, credentials, or config paths. That is consistent with a research-only skill that operates on public web data. There are no unexplained secret requests.

Persistence & Privilege

always is false and model invocation is not disabled (normal). The skill does not request persistent or elevated privileges and does not attempt to modify other skill configurations.

Assessment

This skill appears coherent for public competitive research, but check these before installing: (1) SKILL.md mentions references/analysis-framework.md and references/positioning-maps.md which are not included — ask the author for the missing reference files or examples you expect; (2) the instructions are broad about data sources (reviews, pricing pages, tech detection) — decide which sites/APIs the agent is allowed to query and whether you need paid APIs or credentials for reliable/ethical data collection; (3) be aware of legal and ToS limits when scraping third-party review sites or crawling competitor infrastructure; (4) validate outputs for hallucinated facts (dates, prices, customer quotes) because the skill relies on the agent’s web-gathering and summarization abilities. If you need stronger guarantees, request the author add an explicit source whitelist, citeable references, or integrations with official APIs.

Deep competitive analysis — websites, pricing, positioning, tech stacks, content strategies, and exploitable gaps.

What It Does

1. Competitor Profiling — Full breakdown of competitor's positioning, pricing, features, audience
2. Battle Card Generation — Sales-ready comparison cards (us vs them)
3. SWOT Analysis — Structured strengths/weaknesses/opportunities/threats
4. Content Strategy Analysis — What they publish, how often, what works
5. Pricing Intelligence — How they price, package, and position tiers
6. Gap Analysis — Where they're weak and you can win
7. Tech Stack Detection — What tools and infrastructure they use

Usage

Full Competitor Deep Dive

Analyze this competitor:
Company: [Name]
Website: [URL]
Industry: [Their industry]
My company: [Your company/product]

Produce:
1. Company profile (positioning, audience, key messaging)
2. Product/feature breakdown
3. Pricing analysis (tiers, positioning, value perception)
4. Content strategy (what they publish, frequency, top-performing)
5. Tech stack (visible tools, platforms, integrations)
6. SWOT analysis
7. 3 exploitable gaps where I can differentiate
8. Battle card (us vs them — for sales/marketing use)

Multi-Competitor Landscape

Map the competitive landscape for [YOUR PRODUCT/SERVICE]:

Competitors:
1. [Competitor A] — [URL]
2. [Competitor B] — [URL]
3. [Competitor C] — [URL]
4. [Competitor D] — [URL]

For each: positioning statement, target audience, pricing range, key differentiator
Then: feature comparison matrix, pricing comparison, positioning map, where I fit in

Battle Card

Create a sales battle card: [My Product] vs [Competitor]

Include:
- Their elevator pitch vs ours
- Feature comparison (where we win, where we lose, where it's equal)
- Pricing comparison
- Their customers' top 3 complaints (from reviews)
- 3 killer questions to ask prospects considering them
- Our winning talking points
- When to NOT compete (walk away signals)

Pricing Intelligence

Analyze pricing strategies in the [INDUSTRY] space:

Companies: [List 5-10 competitors]

For each:
- Pricing tiers and prices
- What's included at each tier
- Free trial/freemium strategy
- Pricing page psychology (anchoring, decoy, urgency)
- Annual vs monthly discount

Then: recommended pricing strategy for my product
- Where to position (premium/mid/budget)
- Optimal tier structure
- Feature gating strategy

Output Format

Battle Card

# Battle Card: [You] vs [Competitor]

## Quick Facts
| | You | Competitor |
|---|---|---|
| Founded | [Year] | [Year] |
| Pricing | [Range] | [Range] |
| Target | [Audience] | [Audience] |
| Key Differentiator | [Your edge] | [Their edge] |

## Where We Win ✅
1. [Advantage + proof point]
2. [Advantage + proof point]
3. [Advantage + proof point]

## Where They Win ⚠️
1. [Their advantage + how to counter]
2. [Their advantage + how to counter]

## Killer Questions (Ask the Prospect)
1. "[Question that highlights our strength]"
2. "[Question that exposes their weakness]"
3. "[Question about their pain point]"

## Objection Handling
**"[Competitor] is cheaper"** → [Response]
**"[Competitor] has [feature]"** → [Response]
**"We already use [Competitor]"** → [Response]

## Walk Away Signals
Don't compete if the prospect:
- [Signal that indicates bad fit]
- [Signal]

SWOT Analysis

## SWOT: [Competitor Name]

### Strengths
- [Strength with evidence]

### Weaknesses  
- [Weakness with evidence]

### Opportunities (For You)
- [How to exploit their weakness]

### Threats (To You)
- [What they might do that hurts you]

References

• references/analysis-framework.md — Step-by-step competitive analysis process
• references/positioning-maps.md — How to create positioning maps