Real Estate Listing Writer

Turn raw property details into an MLS-ready listing description plus matching Instagram, Facebook, short-form video, and email-blast variants. Use whenever t...

Security Scan

The skill's requirements and instructions match its stated purpose — it's an instruction-only copywriting helper that runs in-session and does not request credentials, binaries, or installs.

Purpose & Capability

Name/description ask for generating MLS, social, and email variants from property details; SKILL.md and README only require property specs and agent info. No unrelated credentials, binaries, or external integrations are requested, which is proportional to the stated purpose.

Instruction Scope

Runtime instructions are narrowly scoped to collecting listed inputs, producing four labeled deliverables, and enforcing Fair Housing and style guardrails. The skill does not instruct the agent to read files, access environment variables, call external endpoints, or exfiltrate data. It explicitly says it runs within the OpenClaw session/model.

Install Mechanism

No install spec and no code files (instruction-only). Nothing is downloaded or written to disk — lowest install risk.

Credentials

No environment variables, secrets, or config paths are requested. The declared inputs are exactly the property and agent data needed to produce copy, so credential requests are proportionate (none).

Persistence & Privilege

The skill is user-invocable and allows autonomous model invocation (default). That is normal for skills and not intrinsically risky here because the skill requests no credentials or installs, but users should be aware the agent could invoke it when appropriate.

Assessment

This skill appears coherent and low-risk: it is instruction-only and doesn't request keys, binaries, or downloads. Before installing, consider: (1) do not paste sensitive personal data (SSNs, bank info, seller contact details) into the input — the skill will include whatever you provide in outputs; (2) always review generated listings for factual accuracy (the guardrail to never invent features relies on correct inputs); (3) verify final copy for local MLS and legal compliance beyond Fair Housing rules (state/local rules may vary); and (4) be aware the agent can invoke the skill automatically when triggered — if you want to avoid that, control invocation settings or only call it manually.

Turn a handful of property details into a complete marketing package: one MLS-ready description plus matching social and email variants, all Fair-Housing-compliant and on-brand.

When to use this skill

Trigger this skill when the user:

• Pastes raw property details (address, beds/baths, square footage, year built, features) and asks for listing copy
• Says "write a listing for...", "make an MLS description", "turn this into listing copy", "draft marketing for this property"
• Shares a spec sheet, datasheet, or bullet list of property features and wants polished marketing copy
• Asks for social posts, email blasts, or "just listed" announcements for a specific property

Do NOT trigger this skill for:

• Comparable-sales reports (CMA) — that's a separate skill
• Lead replies or buyer follow-ups — separate skills
• Commercial property analysis — out of scope

Step 1 — Collect inputs

Before writing anything, confirm you have the items below. If any are missing, ask for them in a single grouped message (don't drip-feed one question at a time).

Required:

1. Property address (street, city, state)
2. Beds and baths (full + half)
3. Interior square footage
4. Property type (single-family, condo, townhome, multi-family, land)
5. Key features — a bullet list of anything notable: upgrades, finishes, views, location perks, recent renovations, lot size, schools, HOA notes
6. Agent name and brokerage (for sign-off in the email variant)

Optional (use if provided, don't ask twice): 7. Asking price 8. Year built 9. Target tone — pick one: warm-professional (default), luxury, investor-focused, first-time-buyer-friendly, fast-sale-urgency 10. Preferred CTA contact (phone, email, showing link)

Step 2 — Generate all four deliverables

Produce every deliverable in a single response, clearly labeled with H2 headers. Never skip a deliverable.

MLS Listing Description (primary)

• Length: 150–220 words
• Opens with a strong hook that names the neighborhood OR a standout feature — never generic ("Welcome home!" is banned)
• Middle walks through interior highlights (kitchen, primary suite, living spaces), then exterior/location
• Closes with a clear call to action ("Schedule your private tour today")
• Active verbs, short sentences, specific nouns (granite counters, not "nice counters")
• No superlatives unsupported by the inputs

Instagram Caption

• ~100 words
• 2–3 emojis maximum, placed for rhythm not decoration
• Opens with a hook line
• CTA: "DM me for a private showing" or "Link in bio to tour"
• 8 relevant hashtags at the end, mixing broad (#realestate), city-specific (#austinrealestate), and niche (#midcenturymodern)
• Tone changes voice and sentence rhythm, not just adjectives: warm-professional = conversational, occasional wit, natural pacing; luxury = precise, understated, no slang or contractions; investor-focused = data-forward, minimal flourish; first-time-buyer-friendly = encouraging, jargon-free, shorter sentences; fast-sale-urgency = punchy, imperative verbs, tight rhythm. Match the agent's brand — quirky asides belong only in warm-professional.

Facebook / Long-Form Social Post

• ~150 words
• More narrative, first-person from the agent's voice
• Tell a mini-story: what makes this home special, who it's perfect for (without naming protected classes)
• CTA: ask for a comment or click

Email Blast

• Subject line: ≤ 60 characters, curiosity or specificity (avoid all-caps, avoid "!!")
• Preheader: ≤ 100 characters, complements subject, doesn't repeat it
• Body: ~120 words, first-person from the agent, one clear CTA with a placeholder link [SHOWING_LINK]
• Sign-off with agent name and brokerage

Step 3 — Fair Housing compliance (non-negotiable)

Never include or imply:

• Any reference to race, color, religion, national origin, sex, familial status, or disability
• Phrases like "perfect for families," "safe neighborhood," "Christian community," "walking distance to [school]" (school references require extreme care — stick to district names, never walkability claims)
• Adjectives that imply exclusion ("exclusive," "private" are OK; "restricted," "traditional families" are not)

If a feature in the input describes residents rather than the property (e.g., "great for young professionals"), reframe to describe the property itself ("close to downtown nightlife and transit").

Step 4 — Style guardrails

• Never invent features not present in the inputs. If the inputs don't mention a pool, don't write about a pool.
• Match the requested tone exactly. Luxury ≠ flowery; it means specific, confident, understated.
• Avoid clichés: "must see," "one of a kind," "won't last long," "move-in ready" (unless literally stated), "charming"
• Prefer em-dashes over semicolons; prefer periods over both

Step 5 — Offer follow-ups

After delivering the package, ask once:

• "Want a shorter/punchier version of any of these?"
• "Want a matching 'Just Listed' flyer headline set?"
• "Want me to retune for a different tone?"

Do not auto-regenerate unless asked.

Example run

User input:

4521 Mesa Dr, Austin TX. 3bd/2ba, 1,850 sqft, built 1962, mid-century modern, just renovated. Features: new kitchen with quartz + Bosch appliances, original terrazzo floors restored, floor-to-ceiling windows, xeriscaped yard, detached studio, walking distance to Mueller Lake Park area. Asking $785k. Agent: Dani Lopez, Claw Realty. Tone: warm-professional.

Skill output (abbreviated):

MLS: "Set behind xeriscaped landscaping on a quiet Mesa Drive lot, this 1962 mid-century modern has been brought into its second life. The renovated kitchen pairs quartz countertops with Bosch appliances, while restored original terrazzo floors run through the main living spaces. Floor-to-ceiling windows pull daylight across the great room and frame the landscaped yard. Three bedrooms, two full baths, and 1,850 sqft of thoughtful interior space are complemented by a detached studio — home office, guest suite, or creative room. Walkable to Mueller-area shops, restaurants, and green space. Schedule your private tour today."

Instagram: "✨ Just listed at 4521 Mesa Dr. A 1962 mid-century, reborn..." (continues)

Facebook: (continues)

Email: Subject: "4521 Mesa Dr — mid-century, quietly reimagined"