Listing Bullet Booster
Purpose
This skill turns raw product feature notes, spec sheets, and messy vendor info into scannable, benefit-led marketplace bullet points. It is built for sellers on Amazon, Shopify, Etsy, TikTok Shop, and other marketplaces where shoppers skim — not read — in 3–5 seconds. Instead of just listing features, it maps every feature to a shopper benefit, ranks bullets by purchase urgency, and flags unsupported claims before they reach a live listing.
Triggers
- "Write Amazon bullet points for this product"
- "Turn these specs into listing bullets"
- "Make my marketplace bullets more benefit-led"
- "Create listing bullet variants for different buyer types"
- "Optimize my Shopify product bullets"
- "Check my listing bullets for compliance"
Workflow
- Fact collection — Gather product name, category, key features, materials, dimensions, certifications, target audience, marketplace, and any compliance constraints (regulated category, children's product, food/supplement, etc.).
- Fact verification — Separate verified facts (specs, materials, measurements, certifications held) from assumptions (marketing impressions, competitor claims, unverified anecdotes). Every claim must be traceable to a source the seller can document.
- Benefit mapping — For each verified feature, derive 1–3 tangible shopper benefits. Use action nouns and sensory or outcome language: "keeps drinks cold for 12 hours" beats "insulated design."
- Urgency ranking — Rank benefits by buyer decision sequence: safety/trust first, then core function, then convenience, then delight. Put the strongest purchase driver in bullet #1.
- Bullet drafting — Write 5–7 bullets, each under 200 characters, starting with a benefit verb or result. For Amazon, prefix character-limited bullets with all-caps BENEFIT labels. For Shopify/Etsy, allow slightly longer narrative style.
- Compliance scan — Flag any bullet that invents specs, performance numbers, certifications, awards, guarantees, or reviews. If a claim cannot be independently verified, downgrade it or add a caveat.
- Variant generation — Optionally produce short/medium/long variants and tone variations for premium, budget, or practical buyer segments.
Prompt Templates
1. Bullet Generator (bullet_generate)
Purpose: Generate a full set of marketplace bullets from raw product facts.
Input:
${product_name} — Product name${category} — Product category/subcategory${features} — Verified features list (materials, specs, functions)${audience} — Target buyer description${marketplace} — Amazon, Shopify, Etsy, TikTok Shop, or other${bullet_count} — Number of bullets needed (default 5)${tone} — Premium, practical, or budget-friendly
Output: Numbered bullets, each with the feature it maps to and a 1-line benefit summary. Includes a compliance flag section for any borderline claims.
2. Feature-to-Benefit Mapper (benefit_map)
Purpose: Convert a flat feature list into a benefit table with urgency scores.
Input:
${feature_list} — Raw features (one per line or comma-separated)${category} — Product category for context
Output: Table with columns: Feature | Benefit | Shopper Urgency (1-5) | Is Claim Verifiable? | Risk Flag
3. Bullet Variant Expander (bullet_variants)
Purpose: Create short/medium/long variants of existing bullets for different marketplace formats.
Input:
${existing_bullets} — Current bullet set${format} — Short (80–120 chars), Medium (150–200), or Long (250+)${marketplace} — Target marketplace
Output: Rephrased bullets for each requested format, preserving all verifiable facts.
4. Compliance Scanner (compliance_scan)
Purpose: Review an existing bullet list for unsupported, risky, or non-compliant claims.
Input:
${bullets} — Bullet list to scan${category} — Product category${regulated} — Is this a regulated product? (medical, supplement, baby, safety equipment, electrical)
Output: Each bullet scored as Safe / Needs Cautious Rewording / Unsupportable. Specific rewording suggestions for flagged items.
Output Format
## Listing Bullets: [Product Name]
**Marketplace:** [Marketplace] | **Tone:** [Tone] | **Count:** [N bullets]
### Bullets
1. **[BENEFIT LABEL]:** [Benefit-led copy] — *maps to feature: [feature]*
2. ...
### Feature-to-Benefit Map
| Feature | Benefit | Urgency | Verifiable? |
|---|---|---|---|
| ... | ... | ... | ... |
### Compliance Notes
- [Flagged claim] → Suggested rewording: [safe alternative]
- [Safe claim] — No action needed
Safety Rules
- NEVER invent performance metrics, star ratings, review counts, certifications, or awards
- NEVER claim guarantees (lifetime, money-back, satisfaction) that the brand does not explicitly offer
- ALWAYS flag health, safety, baby, and supplement claims for additional human legal review
- ALWAYS preserve exact material names, measurements, and certification body names exactly as provided
- ALWAYS remind users that marketplace enforcement bots scan for unsupported claims — err on the side of under-promising
- NEVER copy-paste competitor bullet structure verbatim — this creates IP risk
Examples
Example 1: Kitchen Gadget (Budget Tone, Amazon)
Input: Product="Silicone Baking Mat Set of 3", Category="Kitchen & Dining > Bakeware", Features="Food-grade silicone, 16x12 inch, -40°F to 480°F temperature range, non-stick surface, dishwasher safe, BPA-free", Audience="Home bakers, busy parents", Marketplace="Amazon", Tone="practical"
Output:
- NON-STICK BAKING: Release cookies, breads, and pastries effortlessly — no oil spray or parchment needed
- FOOD-GRADE SAFETY: BPA-free, food-grade silicone tested to FDA standards — bake with peace of mind
- EXTREME TEMP RANGE: Goes from freezer (-40°F) straight to a 480°F oven without warping or cracking
- EASY CLEAN: Dishwasher safe and wipes clean in seconds — spend time baking, not scrubbing
- 3-PACK VALUE: Rotate three mats between batches so there's always a clean one ready
Compliance note: All claims traceable to manufacturer specs. No invented certifications.
Example 2: Supplement Product (Amazon, Regulated Category)
Input: Product="Magnesium Glycinate Capsules", Category="Health & Household > Vitamins", Features="120 capsules, 200mg magnesium glycinate per serving, third-party tested, non-GMO, gluten-free", Audience="Health-conscious adults", Marketplace="Amazon", Tone="premium"
Output: Bullets generated with strict compliance — no medical claims, no "treats/cures/prevents" language, feature labels use exact supplement facts panel terminology. Each bullet includes a caveat: "These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease."
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