SellerSprite Competitor Lookup
This skill guides you on how to query and analyze Amazon competitor product data, helping Amazon sellers discover competing products, benchmark performance, and extract actionable competitive intelligence.
Core Concepts
The SellerSprite Competitor Lookup tool provides comprehensive Amazon product data across 12 marketplaces. It allows querying products by ASIN, keyword, seller name, brand, or category, and returns detailed metrics including monthly sales volume, revenue, BSR ranking, pricing, ratings, and growth trends.
Data snapshots: The tool supports both real-time data (last 30 days) and historical monthly snapshots. Use nearly (default) for current data or a yyyyMM format (e.g., 202501) for historical snapshots. Historical snapshots capture all active listings for that month, enabling year-over-year and seasonal comparisons.
Category hierarchy: Amazon category names support multi-level paths separated by colons (:). For example, Electronics:Computers & Accessories:Monitors. Convert user-provided category descriptions into the proper colon-separated format.
Supported Marketplaces
US (United States), UK (United Kingdom), DE (Germany), FR (France), JP (Japan), CA (Canada), IT (Italy), ES (Spain), MX (Mexico), AU (Australia), TR (Turkey), IN (India)
Default marketplace is US. Use US when the user does not specify a marketplace.
Parameter Guide
Search Filters
| Parameter | Description | Example |
|---|
| marketplace | Amazon marketplace code | US, UK, DE, JP |
| keyword | Search keyword (translate to the marketplace language) | wireless earbuds |
| asinList | One or more ASINs, comma-separated (max 40) | B072MQ5BRX,B08N5WRWNW |
| sellerName | Seller name to filter by | Anker Direct |
| brand | Brand name to filter by | Anker |
| nodeLabel | Amazon category name (colon-separated levels) | Electronics:Headphones |
| nodeIdPath | Amazon category ID path | 172282 |
| matchType | Keyword match mode: 1 = phrase, 2 = fuzzy, 3 = exact (default 1) | 1 |
| showVariation | Show product variations: Y or N (default N) | N |
| dataSnapshotMonth | Data snapshot month (nearly for real-time, or yyyyMM) | nearly |
Pagination & Sorting
| Parameter | Description | Example |
|---|
| page | Page number, starting from 1 | 1 |
| size | Results per page, 10-100 (default 50) | 50 |
| order.field | Sort field (see sort options below) | total_units |
| order.desc | Sort direction: true = descending, false = ascending | true |
Sort Field Options
| Field | Description |
|---|
| total_units | Monthly sales units |
| total_amount | Monthly sales revenue |
| bsr_rank | BSR ranking |
| price | Price |
| rating | Rating score |
| reviews | Number of reviews |
| profit | Gross margin |
| reviews_rate | Review rate |
| available_date | Listing date |
| questions | Q&A count |
| total_units_growth | Monthly sales unit growth rate |
| total_amount_growth | Monthly revenue growth rate |
| reviews_increasement | Monthly new reviews |
| bsr_rank_cv | 7-day BSR growth count |
| bsr_rank_cr | 7-day BSR growth rate |
| amz_unit | Variant sales units |
Key Response Fields
| Field | Description |
|---|
| asin | Product ASIN |
| title | Product title |
| price | Current price |
| monthlySalesUnits | Monthly sales volume |
| monthlySalesRevenue | Monthly sales revenue |
| bsr | BSR ranking |
| bsrGrowthRate | BSR growth rate |
| bsrGrowthCount | BSR growth count |
| rating | Rating score |
| ratings | Number of ratings |
| ratingsGrowth | Monthly new ratings |
| ratingsRate | Review rate |
| brand | Brand name |
| sellerName | BuyBox seller |
| sellerNation | BuyBox seller nationality |
| fulfillment | Fulfillment type (AMZ/FBA/FBM) |
| availableDateString | Listing date |
| profit | Gross margin |
| nodeLabelPath | Category path |
| imageUrl | Product image URL |
| monthlySalesUnitsGrowthRate | Monthly sales growth rate |
| listingQualityScore | Listing quality score |
| variationNum | Number of variations |
| parent | Parent ASIN |
| badgeBestSeller | Best Seller badge (Y/N) |
| badgeAmazonChoice | Amazon's Choice badge (Y/N) |
| badgeEbc | A+ Content (Y/N) |
| badgeVideo | Video present (Y/N) |
API Usage
This tool calls the LinkFox tool gateway API. See references/api.md for calling conventions, request parameters, and response structure. You can also execute scripts/sellersprite_competitor_lookup.py directly to run queries.
Usage Examples
1. Look up competitors by ASIN
{
"marketplace": "US",
"asinList": "B072MQ5BRX,B08N5WRWNW"
}
Use case: Analyze specific competing products by their ASINs.
2. Search competitors by keyword
{
"marketplace": "US",
"keyword": "wireless earbuds",
"matchType": 1,
"order": {"field": "total_units", "desc": "true"},
"size": 20
}
Use case: Discover top-selling products for a keyword, sorted by monthly sales.
3. Filter by brand and category
{
"marketplace": "US",
"brand": "Anker",
"nodeLabel": "Electronics:Headphones",
"order": {"field": "total_amount", "desc": "true"}
}
Use case: Analyze a specific brand's product lineup within a category.
4. Find products by seller name
{
"marketplace": "DE",
"sellerName": "Anker Direct",
"order": {"field": "bsr_rank", "desc": "false"}
}
Use case: View all products from a particular seller sorted by BSR.
5. Historical snapshot comparison
{
"marketplace": "US",
"keyword": "space heater",
"dataSnapshotMonth": "202412",
"order": {"field": "total_units", "desc": "true"},
"size": 20
}
Use case: Analyze seasonal product performance using historical data snapshots.
6. Show product variations
{
"marketplace": "JP",
"asinList": "B0XXXXXXXXX",
"showVariation": "Y"
}
Use case: Examine all variation-level data for a product family.
Display Rules
- Present data clearly: Show query results in well-formatted tables. Include key metrics such as ASIN, title, price, monthly sales, BSR, rating, and brand. Do not provide subjective business advice unless the user asks for it.
- Keyword language: When searching by keyword, always translate the keyword to the target marketplace language (e.g., English for US/UK, German for DE, Japanese for JP). Remind the user of this if they provide keywords in the wrong language.
- BSR clarification: When displaying BSR data, remind users that a lower BSR value indicates stronger sales performance.
- Growth metrics: When showing growth rates, clarify whether positive values mean improvement or decline (positive BSR growth count means BSR increased, which means worsened ranking).
- Pagination notice: When the total result count exceeds the returned page size, inform the user of the total count and offer to fetch additional pages.
- Badge highlights: When products carry badges (Best Seller, Amazon's Choice, A+ Content, Video), highlight these in the results as they are important competitive signals.
- Error handling: When a query fails, explain the reason based on the
message field and suggest adjusting query parameters.
- Snapshot guidance: When users want to do seasonal or trend analysis, proactively suggest using historical snapshots (e.g., last year's same month) for comparison.
Important Limitations
- Result cap: Each page returns 10-100 records (controlled by
size). Use pagination for larger result sets.
- ASIN limit: A maximum of 40 ASINs can be queried at once via
asinList.
- Historical snapshots: Only existing monthly snapshots can be queried; future dates are not supported.
- Keyword language: Keywords should match the marketplace language for best results.
User Expression & Scenario Quick Reference
Applicable -- Amazon competitor product data queries:
| User Says | Scenario |
|---|
| "Find competitors for this ASIN" | ASIN-based competitor lookup |
| "Top sellers for wireless earbuds" | Keyword-based product discovery |
| "What is this seller selling" | Seller product portfolio analysis |
| "Show me products in Electronics category" | Category-based browsing |
| "Monthly sales for these ASINs" | Sales estimation for specific products |
| "New products gaining traction" | Growth trend detection |
| "Compare products across brands" | Brand benchmarking |
| "How was this niche last December" | Historical snapshot analysis |
| "Best sellers with high ratings" | Multi-metric filtering |
| "FBA vs FBM in this category" | Fulfillment type analysis |
Not applicable -- Needs beyond competitor product data:
- ABA search term data or keyword ranking (use ABA Data Explorer instead)
- Advertising / PPC campaign management
- Product reviews content or sentiment analysis
- Listing copywriting or optimization suggestions
- Supplier sourcing or manufacturing costs
- Account health or policy compliance
Feedback:
Auto-detect and report feedback via the Feedback API when any of the following apply:
- The functionality or purpose described in this skill does not match actual behavior
- The skill's results do not match the user's intent
- The user expresses dissatisfaction or praise about this skill
- Anything you believe could be improved
Call the feedback API as specified in references/api.md. Do not interrupt the user's flow.
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