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openclaw skills install funnel-builderFunnel Builder
v1.0.3Builds complete multi-channel revenue funnels adapted to any business model. Combines proven frameworks from elite operators: Yomi Denzel's viral top-of-funn...
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byWesley Armando@georges91560
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Funnel Builder — Multi-Channel Conversion Architecture
"The money is not in the product. It's in the system that sells it." — Operator principle
A funnel is not a page. A funnel is not an email sequence. A funnel is the complete system that takes a stranger and turns them into a paying customer — automatically, on multiple channels, at every stage of their journey.
This skill builds that system.
What the Agent Understands About Funnels
Before building anything, the agent internalizes these truths:
TRUTH 1 — Most people won't buy the first time.
The average purchase requires 7-12 touchpoints.
A single landing page is not a funnel. It's a hope.
A funnel is what happens across all the touchpoints.
TRUTH 2 — The top of the funnel determines everything.
Yomi Denzel filled his funnel with 320,000 people in 5 days.
Not because his offer was better — because his top-of-funnel was massive.
Funnel quality × Funnel volume = Revenue.
You need both.
TRUTH 3 — Non-buyers are your biggest asset.
80% of leads don't buy immediately.
They're not lost — they're just not ready.
The system that converts them later is where the real money lives.
Yomi does this with his webinaire live 2-3x/year.
Tate does this with his affiliate army.
TRUTH 4 — The ticket ladder multiplies LTV.
Tate: Free content → $50/month → $8,000 one-time
Yomi: Free formation → €1,497 paid formation
Blanco: Free content → €497 program → €3,000+ high-ticket
One customer who ascends the ladder = 20x the revenue of one sale.
TRUTH 5 — Multi-channel beats single-channel every time.
One platform can ban you overnight.
One email sequence can land in spam.
The system must exist on 3+ channels simultaneously —
so when one fails, two others keep running.
PHASE 1 — NICHE DETECTION
Before building the funnel, the agent validates the niche. A funnel for a bad niche is a fast way to waste time and money.
The 4 Niche Criteria (Agent checks all 4)
CRITERION 1 — Pain is real and urgent
→ People are actively searching for a solution RIGHT NOW
→ Not a "nice to have" — a "need to fix"
→ Test: would someone pull out their card at 11pm to solve this?
CRITERION 2 — Market can pay
→ The ICP has money and is already spending it on solutions
→ Competitors exist and are profitable (good sign — validates market)
→ Price point is sustainable (avoid "I'll pay €9 max" markets)
CRITERION 3 — You have an edge
→ A unique angle, result, mechanism, or story
→ Not "I'm better" — "I'm different in a specific way"
→ The 1 thing nobody else in this niche is saying
CRITERION 4 — Scalable via content
→ The niche has a large content-consuming audience
→ YouTube / Twitter / Reddit / TikTok searches return active communities
→ Organic content can build the top of the funnel without paid ads
Niche Detection Process
STEP 1 — Scan with agent-shark-mindset
→ What signals are trending in the target domain?
→ What problems are people publicly complaining about?
→ What are the top reddit threads, Twitter discussions, YouTube comments?
STEP 2 — Check competitors
→ Who is already selling to this ICP?
→ What price points are working?
→ What's missing in their offer? (your positioning angle)
STEP 3 — Validate with the 3 questions
Q1: "Would someone pay €97/month to solve this?" → Yes/No
Q2: "Can I reach 1,000 of these people organically?" → Yes/No
Q3: "Does this ICP already spend money on similar things?" → Yes/No
If all 3 = Yes → valid niche → proceed to funnel build
If any = No → adjust niche or ICP before building
PHASE 2 — OFFER ARCHITECTURE
The offer is the engine. Everything else is the vehicle. A bad offer with great marketing still fails. A great offer with mediocre marketing can still win.
The Grand Slam Offer Framework (Hormozi)
The agent builds every offer with these 5 components:
1. DREAM OUTCOME
What the customer actually wants (not what you sell)
→ "€5,000/month from my laptop" not "access to trading signals"
→ "3 B2B clients in 30 days" not "outreach automation"
Frame the outcome, not the mechanism.
2. PERCEIVED LIKELIHOOD OF ACHIEVEMENT
Why will it work for THEM specifically?
→ Social proof: "312 people already did this"
→ Specificity: "Works for [specific profile] in [specific context]"
→ Guarantee: removes the risk of trying
3. TIME TO RESULT
How fast do they get the outcome?
→ "In the first 7 days" beats "over time"
→ First win must come fast — it builds commitment
→ Show the quick win in the funnel (free value that works immediately)
4. EFFORT & SACRIFICE
What do they NOT have to do?
→ "Without quitting your job"
→ "Without cold calling"
→ "Without needing a technical background"
Remove the obstacles they fear.
5. PRICE ANCHORING
Position price against the cost of the problem — not the cost of alternatives
→ "The problem costs you €800/month. This costs €97/month."
→ Never compare to competitors. Compare to the pain.
The Ticket Ladder — 3 Levels Minimum
LEVEL 1 — FREE ENTRY (top of funnel)
Goal: maximum volume, zero friction
Format: lead magnet / free signal / free mini-formation / free tool
What it does: proves value before asking for money
Yomi model: free YouTube formation (hours of real value)
Tate model: free content clips (viral, affiliates distribute)
Blanco model: free organic content (daily posting, zero ads)
LEVEL 2 — CORE OFFER (main conversion)
Goal: first paying customer, recurring if possible
Format: subscription / course / community / service
Price range: €47-497/month or €297-1,997 one-time
Conversion mechanism: deadline / webinar / free trial expiry
LEVEL 3 — HIGH TICKET (LTV maximizer)
Goal: 10x the revenue per customer
Format: mentoring / done-for-you / mastermind / war room
Price range: €1,000-10,000+
Access: by application or invitation only (creates perceived exclusivity)
Rule: never promote this before the customer has had a win at Level 2
PHASE 3 — THE YOMI FUNNEL MODEL
Yomi's system is a free formation that leads to a paid one, with a 3-day deadline. Those who don't buy within the deadline are converted later via live webinars 2-3 times per year with a 50% promotional offer.
The agent applies this model:
YOMI CONVERSION SYSTEM:
STEP 1 — Massive top-of-funnel content
Platform: YouTube primary + Instagram + TikTok
Content: genuine, high-value, long-form
Rule: give away what others charge for — it builds massive trust
Volume: consistency beats virality (daily or 3x/week minimum)
STEP 2 — Free formation (lead magnet at scale)
Not a checklist. Not a PDF. A real mini-formation.
3-5 hours of content that actually solves a real problem.
Capture email at the beginning — gate the next lesson
This is the traffic-to-lead conversion mechanism.
STEP 3 — Paid offer with hard deadline
After the free formation → present the full paid offer
Deadline: 72 hours maximum
Urgency: real (price increase, bonuses removed, cohort closes)
Conversion rate target: 2-5% of free formation subscribers
STEP 4 — The reconversion system (where most funnels fail)
Everyone who didn't buy in 72 hours goes into:
→ Nurture sequence (weekly email value, no pitch for 30 days)
→ Live webinar 2x/year (replay available for 48h only)
→ Webinar offer: 50% discount + urgency + new testimonials
→ This alone can double total revenue from the same traffic
PHASE 4 — ANTOINE BLANCO'S C4 METHOD
The C4 is not a sales script. It's a complete business operating system. 6 steps, executed in strict order. Skip one → the system breaks.
C1 — CHOISIR SA NICHE
3 primary markets: Santé / Argent / Relations
Sub-niche: specific enough that one person reads it and thinks "this is for me"
Validation: urgent pain + market can pay + competition exists + your angle
C2 — CRÉER SON OFFRE (Grand Slam Hormozi)
Promise + mechanism + timeline + guarantee + price anchored to the PROBLEM cost
C3 — CRÉER DU CONTENU
1 post/day, organic first, zero ad spend to start
Formula: hook (result/claim) + value (real info) + CTA (DM/link)
Never pitch in content. Educate → they come to you.
C4 — BOOKER DES APPELS
Content → link in bio → landing page → application form → booking calendar
Tools 2026:
→ systeme.io : all-in-one (funnel + email + booking + member area) — FREE up to 2K contacts
→ Calendly : simple booking, automatic reminders, free plan
→ iClosed : AI qualification for high-ticket (€2K+ offers), filters non-buyers
Application form filters tire-kickers BEFORE they reach your calendar.
C5 — CLOSER LES APPELS (20-30 min max)
Open → Discovery → Solution → Close
"Based on what you told me, [offer] gets you [result]. €[price]. Ready to start today?"
Option: delegate to a closer (15-25% commission) via iClosed marketplace
C6 — DÉLIVRER LES RÉSULTATS
systeme.io member area: course hosting (unlimited video, free)
Skool/Discord: community (reduces support, creates organic proof)
Onboarding sequence: 7 emails, automatic, starts immediately after purchase
Happy client = testimonial = next funnel's proof
The C4 Tool Stack (2026):
systeme.io → everything (funnel + email + booking + course) — start here
Calendly → booking fallback or standalone
iClosed → high-ticket qualification (€2K+)
Stripe → payment processing
CapCut → short-form video (free)
SubMagic → automated subtitles for clips
Make / N8N → cross-tool automation
Micro-entreprise → guichet-entreprises.fr (free, 10 min) — register before first payment
Full detail → see references/masters_frameworks.md → ANTOINE BLANCO section.
Blanco's Growth Operator Model
Applied when building funnels for creators or other businesses:
MATCH → Identify the right creator/business to work with
Criteria:
→ Audience exists but revenue is under-monetized
→ Creator has credibility but no system
→ Problem their audience has = solution you can build
BUILD → Build the complete monetization system
→ Identify the offer (what does the audience actually want to buy?)
→ Build the funnel (landing page + email sequence + payment)
→ Automate via Make / N8N (no manual intervention after setup)
CLOSE → Sell the system to the creator
→ Package as "I handle everything, you take % of revenue"
→ Or: "Here's the system, implement it" (consulting model)
SCALE → Systematize what works
→ What converted? Double it.
→ What didn't? Kill it in 2 weeks.
→ Replicate to next creator/business
PHASE 4B — AGENT-NATIVE AUTONOMOUS FUNNEL
The frameworks above (Yomi, Blanco C4, Tate) were designed for humans. A human closes on the phone. A human builds trust in person. An agent can't do that — but an agent can do something else: run a complete sales system with zero human intervention, 24/7.
This phase replaces every step that normally requires a human with an automated mechanism that produces the same result.
WHAT NEEDS A HUMAN AGENT REPLACEMENT
───────────────────────────────────────────────────────────────
Discovery call Qualification form (auto-scores leads)
Building rapport Email sequence with personal story + proof
Handling objections live Objection-specific emails triggered by behavior
Creating urgency Real deadline engine (evergreen or fixed window)
Closing the sale Automated offer page + payment link
Negotiating price Price tiers + downsell path (automated)
Following up Behavioral trigger sequences (opens, clicks, time)
Webinar presentation Evergreen automated webinar (pre-recorded)
THE 4 CONVERSION MECHANISMS (no human required)
The agent uses one or more of these to close without a call.
MECHANISM 1 — THE DEADLINE ENGINE
The most powerful autonomous conversion tool.
Works for: digital products, subscriptions, courses
Evergreen deadline (recommended for agents):
→ Each subscriber gets their own 72-hour countdown
→ Countdown starts when they join the email list
→ At expiry: price increases by €X or bonus disappears
→ Tool: systeme.io (built-in deadline feature)
→ Rule: ALWAYS real — fake countdowns destroy trust permanently
Fixed launch window:
→ Offer opens for 5-7 days, then closes
→ Creates mass urgency across all subscribers simultaneously
→ Agent announces via email + Telegram + social content
→ Replay: non-buyers get a 48h "last chance" sequence after close
MECHANISM 2 — BEHAVIORAL TRIGGER SEQUENCES
The agent tracks what each lead does and responds accordingly.
No human needed — the system reacts to behavior automatically.
Triggers the agent monitors:
→ Opened email but didn't click → "Did you see this?" follow-up
→ Clicked offer page but didn't buy → Objection-handling sequence
→ Bought Level 1 but not Level 2 → Upsell sequence (day 7 post-purchase)
→ No opens in 14 days → Re-engagement sequence
→ Abandoned cart → Cart recovery sequence (3 emails, 48h)
Setup in systeme.io:
→ Automation → "If contact clicks [link]" → tag → enter sequence
→ Each behavior gets its own response path
→ The funnel becomes intelligent — adapts to each person
MECHANISM 3 — THE PROOF ENGINE
What a human does on a sales call: builds trust by talking.
What the agent does: surfaces proof at the right moment automatically.
Proof types ranked by conversion power:
1. Video testimonial with specific result ("I made €X in Y days")
2. Screenshot of result (trade, revenue, transformation)
3. Written testimonial with before/after
4. Number of customers ("312 people already...")
5. Case study email (the agent writes one per week from real data)
Automation:
→ Email 4 in every sequence = proof email (best testimonial you have)
→ Triggered re-engagement email = new proof they haven't seen yet
→ Landing page = proof visible above the fold, before the offer
→ Post-purchase sequence = ask for proof from new buyers (email day 14)
MECHANISM 4 — THE EVERGREEN AUTOMATED WEBINAR
The Yomi live webinar reconverted 15-25% of non-buyers.
An agent can't do a live webinar — but it can run one that appears live.
How it works:
→ Record a 45-60 min "presentation" once
→ Upload to systeme.io or EverWebinar
→ Set it to run every hour or on-demand
→ It looks live — has chat, has Q&A (pre-scripted answers)
→ At minute 40: present the offer with a countdown timer
→ After "webinar": 48h replay available, then it closes
The agent drives non-buyers to this webinar via:
→ Email at day 30 post non-purchase
→ Retargeting content ("I'm doing a live session on [topic]")
→ Direct Telegram message to cold subscribers
THE AUTONOMOUS FUNNEL ARCHITECTURE
For a digital product or service with zero human involvement:
STAGE 1 — ATTRACT (automated by content-creator + acquisition-master)
Agent publishes 1 piece of content/day on 3+ platforms
Every post points to the same entry point (link in bio / landing page)
Content style: result → insight → CTA ("Get [free thing] at link")
STAGE 2 — CAPTURE (systeme.io landing page)
Single page. Single offer. Single CTA.
Free entry: lead magnet / free training / free signal / free tool
Email captured → enters nurture sequence automatically
Application form (optional) → pre-qualifies before offer
STAGE 3 — NURTURE (automated email sequence, 7-21 days)
Day 0: Welcome + immediate value delivery (the free thing)
Day 1: Story — why this works / personal proof
Day 2: The mechanism — how it works (educate, don't pitch)
Day 3: Proof email — best testimonial or result screenshot
Day 4: Objection email — address the #1 reason people don't buy
Day 5: Case study — someone like them who got the result
Day 6: Soft offer — "when you're ready, here's how to get started"
Day 7: Hard offer — deadline activated, bonus expires in 72h
Day 10: Last chance — 24h remaining on the deadline
After day 10 (non-buyers):
→ Enter long-term nurture (1 email/week, pure value, no pitch)
→ Triggered back into offer sequence on new proof or webinar event
STAGE 4 — CONVERT (automated offer page)
No call needed. The page does the work.
Elements that close without a human:
→ Headline: their exact desired outcome
→ Video: 3-5 min explaining the mechanism + proof
→ What's included (specific, not vague)
→ Social proof: 3-5 testimonials with specific results
→ Price: anchored against the cost of the problem
→ Guarantee: removes risk completely
→ Deadline: visible countdown timer
→ FAQ: handles the 5 most common objections in writing
→ Payment: 2 clicks maximum (systeme.io → Stripe)
STAGE 5 — ASCEND (automated upsell path)
Immediately after purchase → one-click upsell offer
"You just got [X]. Would you also like [Y] for €Z more?"
One click — no new checkout form needed
Conversion rate: 15-30% of buyers take the upsell
30 days after purchase → next level offer
Only offered if they completed onboarding (tracking via systeme.io)
"You've been using [product] for 30 days. Here's what comes next."
STAGE 6 — RECONVERT (evergreen automated webinar)
Day 30 post non-purchase: "I'm hosting a session on [topic]"
Redirects to evergreen automated webinar
Webinar presents offer + countdown = 15-25% additional conversion
Runs automatically, any time of day, without the agent present
WHEN TO USE WHICH CLOSE TYPE
PRODUCT PRICE HUMAN CLOSE? AGENT MECHANISM
─────────────────────────────────────────────────────────
< €97 Never Pure automation (mechanisms 1-4)
€97-297 Rarely Automation + optional chat support
€297-997 Optional Automation first, human on objection only
€997-2,000 Recommended Automated funnel pre-qualifies → human closes
€2,000+ Required Human close mandatory (Blanco C5 applies)
Rule: The higher the price, the more human trust is required.
The agent automates everything up to the price threshold.
Above €997 → automation pre-qualifies, human closes.
PHASE 5 — ANDREW TATE'S MULTI-CHANNEL STRATEGY
The marketing principles — extracted from what actually worked:
The Affiliate Army Model
Tate built a program where followers could earn 50% commission by spreading his content. Instead of one channel, there were suddenly thousands — creating viral reach that no ad budget could replicate.
Applied to the agent's funnel:
AFFILIATE PROGRAM — embed in every funnel
Structure:
→ Every paying customer gets an affiliate link
→ Commission: 20-40% on referred sales (adjust per margin)
→ Simple: one link, tracked automatically via systeme.io (built-in) or Gumroad
Why it works:
→ Customers who refer become super-advocates
→ Word-of-mouth has higher conversion than any ad
→ Marketing costs go to people who actually produce sales
→ Virality becomes structural, not accidental
Implementation:
→ Email 3 of onboarding sequence: "You can earn X% by sharing"
→ Make it easy: pre-written social posts they can copy
→ Show the leaderboard: top affiliates get recognition
→ Monthly payout = creates recurring motivation
The AIDA Funnel Architecture
Tate's approach fuses the AIDA principle with marketing funnels — Attention, Interest, Desire, Action — directing all social media traffic to a conversion funnel rather than a traditional website.
ATTENTION — Stop the scroll
→ Controversial or surprising hook (not offensive — surprising)
→ A specific result with a real number
→ A counter-intuitive claim about the niche
Channels: Twitter, TikTok, YouTube Shorts, LinkedIn
INTEREST — Make them want to know more
→ Expand the hook with one unexpected insight
→ Show proof (screenshot, chart, specific result)
→ Reference something they already believe but haven't heard stated
Mechanism: content that earns the click to the funnel
DESIRE — Make them want the outcome
→ Paint the picture of their desired future state
→ Case study from someone identical to them
→ Remove the primary objection before they even ask
Mechanism: landing page + free formation
ACTION — Remove all friction from the purchase
→ One CTA. One button. One decision.
→ No menu. No other options on the page.
→ Payment in 2 clicks maximum
→ Mobile optimized (50%+ of purchases happen on phone)
Anti-Single-Point-of-Failure: The 5-Channel Rule
The agent NEVER builds a funnel that depends on one channel.
If one channel dies, the funnel keeps running.
CHANNEL 1 — Email list (owned, never rented)
The primary asset. Build this first. Protect it above all.
Import to multiple platforms for redundancy.
CHANNEL 2 — Telegram (direct, high open rate)
For hot leads and paying customers.
VIP channel = premium access = retention mechanism.
CHANNEL 3 — Short-form video (Twitter/X, TikTok, Reels)
Top of funnel. Viral potential. Keeps new people entering.
CHANNEL 4 — Long-form content (YouTube, Substack, blog)
SEO + authority building. Evergreen traffic.
One great video can bring leads for 2 years.
CHANNEL 5 — Affiliate network (owned distribution)
Every satisfied customer becomes a distribution node.
Compounds over time without additional cost.
PHASE 6 — THE RECONVERSION MACHINE
This is where most agents stop. This is where the money is.
Reconversion Channels (for non-buyers)
CHANNEL 1 — Webinar live (Yomi model)
Frequency: 2-3x per year
Format: 60-90 min live + replay 48h
Offer: 30-50% discount on core offer + new bonuses
Target: everyone who watched the free formation but didn't buy
Expected additional conversion: +15-25% of remaining leads
CHANNEL 2 — Retargeting email sequence
Trigger: 30 days after non-purchase
Sequence: 4 emails over 10 days
Angle: different from original sequence
Email 1: New result/testimonial since they last engaged
Email 2: Direct question ("What stopped you?")
Email 3: Case study from someone who hesitated like them
Email 4: Final offer with a new angle (not same pitch)
CHANNEL 3 — New entry point (content loop)
Non-buyer stays in content feed (Twitter, YouTube)
New content creates new buying triggers
→ New result they see → reopens the desire
→ New objection handled → removes their blocker
→ Price drop announcement → creates urgency
CHANNEL 4 — Downsell (for price-sensitive leads)
If they didn't buy the core offer → offer Level 1 at 1/3 price
→ Lower barrier to first transaction
→ Once they're a customer, upsell is 5x easier
CHANNEL 5 — Re-engagement campaign
90 days of silence → send a "we miss you" with fresh value
Subject: "[Name], what happened?" or "Still struggling with [X]?"
Include: 1 new piece of free value + soft CTA
PHASE 7 — FUNNEL BUILD CHECKLIST
The agent works through this checklist in order. Never skip steps.
PRE-BUILD (before writing a single word)
☐ Niche validated (4 criteria passed)
☐ ICP defined (1 specific person, not a demographic)
☐ Offer built (Grand Slam structure complete)
☐ Ticket ladder defined (3 levels minimum)
☐ Competitors analyzed (what's missing in their offer)
TOP OF FUNNEL (attract)
[If trading-signals model: include financial disclaimer on all pages — see funnel_config.json]
☐ Content strategy defined (platform + format + frequency)
☐ Hook library built (references/copywriting.md)
☐ Free entry point created (lead magnet / free formation / free trial)
☐ Affiliate program structure defined
CAPTURE (convert visitor to lead)
☐ Landing page built (templates/landing_page.md)
☐ Single CTA on page (no distractions)
☐ Email capture configured (systeme.io built-in, Brevo, or ConvertKit — agent uses wesley-web-operator)
☐ Thank you page with immediate value delivery
☐ Mobile tested
NURTURE (convert lead to buyer)
☐ Email sequence written (templates/email_sequence.md)
☐ 7-day free trial or free formation mapped
☐ Deadline mechanism set (72h or webinar date)
☐ Objection handling in emails 3 and 4
☐ Guarantee visible on every conversion page
CONVERT (buyer)
☐ Payment page set up — agent outputs config, deploy via systeme.io or Stripe (manual or via virtual-desktop)
☐ 2-click maximum from CTA to payment
☐ Upsell offered immediately after purchase
☐ Onboarding email with affiliate link (email 3)
☐ Member area set up (systeme.io) + Telegram VIP optional
RECONVERT (non-buyers)
☐ Webinar date set (2x/year minimum)
☐ Retargeting sequence written (4 emails, 10 days)
☐ Downsell page created
☐ 90-day re-engagement campaign planned
SCALE
☐ Affiliate program live (systeme.io built-in or Gumroad)
☐ A/B test defined for landing page headline
☐ Analytics configured (open rate, CTR, conversion per stage)
☐ Anomaly thresholds set (< 25% open = rewrite subject lines)
PHASE 8 — FUNNEL DIAGNOSIS
When an existing funnel doesn't convert, the agent diagnoses before rebuilding.
The 5 Funnel Failure Points
FAILURE POINT 1 — Wrong traffic (top of funnel)
Symptom: high traffic, low opt-in rate (< 10%)
Diagnosis: the content attracts the wrong ICP
Fix: redefine ICP, change content angle
FAILURE POINT 2 — Weak lead magnet
Symptom: low opt-in rate despite right traffic (< 15%)
Diagnosis: the free offer doesn't feel valuable enough
Fix: increase perceived value of lead magnet (more specific, faster result)
FAILURE POINT 3 — Email sequence not converting
Symptom: good opt-in rate, < 1% purchase rate
Diagnosis: sequence doesn't build desire or handle objections
Fix: rewrite email 3 (proof) and email 4 (objection) first
FAILURE POINT 4 — Landing page friction
Symptom: people click the CTA but don't complete purchase
Diagnosis: too many steps, mobile broken, payment confusion
Fix: reduce to 2-click purchase, test on mobile, add trust signals
FAILURE POINT 5 — No reconversion system
Symptom: one-time revenue, no revenue growth over time
Diagnosis: non-buyers are abandoned after sequence ends
Fix: add webinar + retargeting sequence + downsell
Fixing failure points in order 1→5. Never fix 5 before 1.
Workspace Structure
/workspace/funnel/
├── config.json ← business model, ICP, offer, price
├── active/
│ └── [business-slug]/
│ ├── funnel_map.md ← complete funnel architecture
│ ├── landing_page.html ← deploy to hosting
│ ├── email_sequence.md ← import into Brevo
│ ├── offer_doc.md ← full offer copy
│ └── checklist.md ← deployment progress
└── templates/ ← this skill's reference files
├── funnel_config.json ← read-only reference (bundle file)
├── landing_page.md
└── email_sequence.md
Error Handling
ERROR: config.json missing
Action: Ask principal for 4 inputs via Telegram:
1. Business model
2. ICP (1 sentence)
3. Core offer (1 sentence)
4. Price point
Never build without config. A funnel without a defined ICP converts nobody.
ERROR: Niche validation fails (any of 4 criteria = No)
Action: Do not build the funnel.
Report to principal: "Niche [X] failed criterion [Y].
Recommendation: [alternative niche or ICP adjustment]"
Log: LEARNINGS.md → niche rejection with reason
ERROR: Funnel built but conversion < 0.5% after 100 leads
Action: Run the 5-failure-point diagnosis automatically.
Report the failure point found.
Propose specific fix with rationale.
Log: LEARNINGS.md → funnel diagnosis + fix applied
ERROR: Email sequence open rate < 25%
Action: Rewrite subject lines using hooks from references/copywriting.md
A/B test new vs old subject line
Log: AUDIT.md → subject line test initiated
Version tags
latest
Runtime requirements
🚀 Clawdis