Content Pipeline Provisioner
Automated content engine for OpenClaw. One command sets up daily TikTok, Twitter, newsletter, blog, and briefings for any product — all on your machine, your accounts, your data.
This Skill Is Self-Hosted
You control everything. Your APIs, your accounts, your posting schedule. Nothing goes through Xero. For a fully done-for-you version (Xero runs it for you), see xeroaiagency.com/services.
What Gets Automated
| Channel | Frequency | Requirement |
|---|
| TikTok slideshow | 1/day | Postiz account + TikTok connected |
| Twitter/X posts | 5/day | Postiz account + Twitter connected |
| Newsletter | Mon/Wed/Fri | MailerLite API key + subscriber group |
| Blog post | 1/day | Supabase + Netlify (see setup-checklist.md) |
| Morning briefing | 7 AM daily | Telegram bot token + chat ID |
| Evening briefing | 8 PM daily | Telegram bot token + chat ID |
Before You Start
Complete the setup checklist at references/setup-checklist.md. Takes ~30 minutes. You need:
- OpenClaw installed and running
- Larry skill installed (
clawhub install larry or download from larrybrain.com) — this is the TikTok posting engine this skill runs on top of
- Postiz account with TikTok + Twitter connected (postiz.com — free plan works)
- OpenAI API key (for image + text generation)
- MailerLite API key + group ID (for newsletter)
- Telegram bot token + chat ID (for briefings)
- Supabase + Netlify (optional — only needed for blog auto-publishing)
Trigger Commands
| What you say | What happens |
|---|
provision pipeline for [product] | Start interactive setup for a new product |
go live [slug] | Flip test posts to public after you've reviewed them |
pause pipeline [slug] | Disable all crons for a product |
resume pipeline [slug] | Re-enable crons for a product |
pipeline status | Show all active pipelines and their cron health |
Provisioning Flow
You: "provision pipeline for [product name]"
→ Evo asks 6 questions (2 min)
→ Generates config.json + voice guide
→ Creates system folder in your workspace
→ Registers 6 crons (SELF_ONLY — not public yet)
→ Runs one test generation
→ You review: "looks good" or "redo [feedback]"
→ You say: "go live [slug]"
→ Evo flips all crons to PUBLIC
→ Pipeline runs daily from that point
Step-by-Step Execution
Step 1 — Ask 6 questions
When triggered, ask the user in sequence (do not dump all at once):
- "What's the product name and what does it do? (2-3 sentences)"
- "Who is your target audience?"
- "Describe your brand voice in 3 words (e.g. bold, educational, casual)"
- "Any topics that are completely off-limits?"
- "What are your TikTok and Twitter/X usernames?"
- "What timezone should posts go out in? (e.g. America/New_York)"
Step 2 — Generate system slug
slug = productName.toLowerCase().replace(/[^a-z0-9]/g, '-').replace(/-+/g, '-')
Example: "Echo Reviews" → "echo-reviews"
Step 3 — Create system folder
LARRY_ROOT = ~/[workspace]/99-External-Systems/skills/larry
SYSTEMS_DIR = {LARRY_ROOT}/tiktok-marketing/systems
TEMPLATE_DIR = {SYSTEMS_DIR}/echo-system-1
NEW_DIR = {SYSTEMS_DIR}/{slug}-system-1
- Copy template:
cp -r {TEMPLATE_DIR} {NEW_DIR}
- Write
{NEW_DIR}/config.json using answers from Step 1. See references/config-schema.md.
- Write
{NEW_DIR}/voice.md from brand voice + product description. See references/voice-guide-template.md.
- Add entry to
{LARRY_ROOT}/tiktok-marketing/systems.json
Step 3b — Generate Twitter config
Write {LARRY_ROOT}/social/twitter/config.json using the buyer's brand details.
This file MUST be generated fresh — never copy Xero's version. Use this structure:
{
"brand": {
"company": "{productName}",
"products": ["{productName}"],
"mission": "{one-line mission derived from product description}"
},
"timezone": "{user timezone from Step 1}",
"leadMinutes": 10,
"schedule": ["09:00", "12:00", "15:00", "18:00", "20:00"],
"postiz": {
"integrationId": "{POSTIZ_TWITTER_ID from .env}",
"secretFile": "config/secrets/postiz_keys.json"
},
"openai": {
"secretFile": "config/secrets/openai_keys.json"
},
"voiceFile": "{NEW_DIR}/voice.md",
"outputDir": "99-External-Systems/skills/larry/social/twitter/posts",
"mixTargets": {
"build": 0.35,
"ai_news": 0.20,
"ops_lesson": 0.20,
"engage": 0.15,
"cta": 0.10
}
}
Step 4 — Load user credentials
Read from ~/.openclaw/.env:
OPENAI_API_KEY — required for image generation
POSTIZ_API_KEY — required for scheduling
POSTIZ_TIKTOK_ID — Postiz integration ID for TikTok
POSTIZ_TWITTER_ID — Postiz integration ID for Twitter
MAILERLITE_API_KEY + MAILERLITE_GROUP_ID — required for newsletter
TELEGRAM_BOT_TOKEN + TELEGRAM_CHAT_ID — required for briefings
If any required key is missing, tell the user exactly which one and link to references/setup-checklist.md for how to get it.
Step 5 — Register crons (SELF_ONLY — test mode)
Register 6 crons using the cron tool. All start as SELF_ONLY / dry-run until user confirms:
TikTok — daily at 7:30 AM user timezone:
"Run the TikTok daily post for {slug} system at {NEW_DIR} in SELF_ONLY mode"
Twitter (×5) — spread across day, user timezone:
"Run Twitter posts for {slug} using voice guide at {NEW_DIR}/voice.md — post to Postiz SELF_ONLY"
Newsletter — Mon/Wed/Fri 9 PM:
"Draft and send {productName} newsletter using voice at {NEW_DIR}/voice.md and MailerLite config"
Blog — daily 2 PM:
"Write and publish one SEO blog post for {productName} using voice at {NEW_DIR}/voice.md"
Morning briefing — 7 AM:
"Send morning pipeline briefing for {productName} to Telegram TELEGRAM_CHAT_ID"
Evening briefing — 8 PM:
"Send evening pipeline briefing for {productName} to Telegram TELEGRAM_CHAT_ID"
Store cron IDs in {NEW_DIR}/cron-ids.json.
Step 6 — Run test generation
Generate one TikTok hook pack and one sample tweet. Show output to user. Ask: "Does this look right? Say 'go live [slug]' when ready, or 'redo [feedback]' to adjust."
Step 7 — Go live
When user says "go live [slug]":
- Update
{NEW_DIR}/config.json: set posting.privacyLevel to "PUBLIC"
- Update all crons to remove SELF_ONLY restriction
- Confirm to user: "Pipeline is live. First public post goes out tomorrow at 7:30 AM [timezone]."
Pause / Resume
Pause: Disable all crons in {NEW_DIR}/cron-ids.json using cron tool. Update config: "active": false.
Resume: Re-enable all crons. Update config: "active": true. Confirm to user.
Error Handling
- Missing API key → tell user exactly which key, link to setup-checklist.md
- Postiz error → check integration IDs, suggest reconnecting channel in Postiz
- MailerLite error → verify API key and group ID are correct
- Image generation failure → retry once, then fall back to text-only post with note to user
Reference Files
references/setup-checklist.md — step-by-step account setup (start here)
references/config-schema.md — how to map product answers to config.json fields
references/voice-guide-template.md — format for generating voice.md
references/blog-schema.md — Supabase table schema for blog publishing