SEO Research Master — Keyword & Content Strategy

AI-powered SEO keyword research, competitor analysis, and content opportunity identification for any niche. Find the exact keywords your target audience sear...

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Purpose & Capability
The name and description describe keyword research, competitor analysis, and content strategy; the skill is instruction-only and requests no binaries, environment variables, or installs — all proportional to an AI-guided SEO workflow.
Instruction Scope
SKILL.md contains step-by-step prompts and checklists for keyword discovery, prioritization, competitor gap analysis, and content planning. It does not instruct the agent to read local files, access unrelated environment variables, or call unexpected external endpoints.
Install Mechanism
No install spec or code is provided (instruction-only). This minimizes on-disk execution risk and matches the declared metadata.
Credentials
The skill declares no required credentials, config paths, or binaries. No sensitive environment access is requested, which is appropriate for a guidance/analysis skill that produces prompts and checklists.
Persistence & Privilege
Flags show always:false and default autonomous invocation allowed. There is no request to persist credentials or modify other skills or system-wide settings; privilege requests are proportionate.
Assessment
This skill is instruction-only and coherent with its SEO research purpose — it won't install code or ask for credentials. However, its outputs (estimated monthly searches, competition scores, etc.) are generative estimates from the model and not authoritative. If you need accurate search volumes or backlink data, verify results with real SEO tools (Google Keyword Planner, Ahrefs, SEMrush, or Search Console). Also review any competitor URLs or confidential site data you provide before sharing; the skill itself doesn't request credentials, but your agent's logs or transcripts may contain whatever you input, so avoid pasting sensitive account tokens or passwords into prompts.

Like a lobster shell, security has layers — review code before you run it.

Current versionv1.0.1
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License

MIT-0
Free to use, modify, and redistribute. No attribution required.

SKILL.md

SEO Research Master — Universal Keyword & Content Strategy

What This Skill Does

Guides you through a complete SEO research process using AI analysis. Identifies high-opportunity keywords, analyzes competitor positioning, and builds a prioritized content roadmap that drives organic traffic.

How to Use This Skill

Input format:

NICHE: [Your industry/specialty]
LOCATION: [City, Region, or "Global"]
MAIN SERVICES/PRODUCTS: [List 3-5 core offerings]
CURRENT WEBSITE: [URL if you have one, or "none"]
COMPETITORS: [2-3 competitor names or websites]
TARGET AUDIENCE: [Brief description]
GOAL: [Traffic / Leads / Brand awareness / Local visibility]

Phase 1: Keyword Discovery

Seed Keyword Generation

Ask the AI to generate seed keywords using this prompt:

Generate 20 seed keywords for [NICHE] targeting [AUDIENCE] in [LOCATION].
Include: informational, commercial, navigational, and local keywords.
Format as a table with: keyword | intent | estimated monthly searches | competition level

Keyword Categories to Cover

Informational Keywords (blog content)

  • "How to [solve problem in your niche]"
  • "What is [your main service/product]"
  • "Why [common audience question]"
  • "[Topic] tips/guide/checklist"

Commercial Keywords (service/product pages)

  • "Best [your service] in [location]"
  • "[Your service] near me"
  • "[Your service] price/cost"
  • "Hire [your profession] [location]"

Comparison Keywords (captures buyers)

  • "[Your service] vs [alternative]"
  • "Is [your service] worth it"
  • "[Your service] pros and cons"

Local SEO Keywords (if location-based)

  • "[Service] [city name]"
  • "[Profession] [neighborhood]"
  • "Near me [service]"

Phase 2: Keyword Prioritization Matrix

Score each keyword on these criteria:

KeywordMonthly VolumeDifficulty (1-10)Business ValuePriority Score
[Keyword][Est. volume][1-10][High/Med/Low][(Volume/Difficulty) × Value]

Priority Formula:

  • High priority = High volume + Low difficulty + High business value
  • Quick wins = Medium volume + Very low difficulty (new sites start here)
  • Long-term targets = High volume + High difficulty (build authority first)

Phase 3: Competitor Analysis

Competitor Content Gap Analysis

For each competitor, identify:

COMPETITOR: [Name/URL]
Their top ranking keywords: [list]
Content they rank for that you don't: [gap list]
Content you rank for that they don't: [your advantage]
Their weak spots (thin content, poor UX, missing topics): [list]

Content Gap Opportunities

The AI will identify topics your competitors haven't covered well — these are your fastest path to ranking.

Prompt to use:

Analyze content gaps between [YOUR BRAND] and [COMPETITOR] in [NICHE].
List 10 topics that [COMPETITOR] ranks for but hasn't covered thoroughly.
These are opportunities to create better content and outrank them.

Phase 4: SEO Content Roadmap

12-Month Content Plan Structure

Month 1-3: Foundation Focus on: Long-tail, low competition, high intent keywords

  • 4 blog posts targeting informational keywords
  • 2 service/product page optimizations
  • Google Business Profile optimization (if local)

Month 4-6: Authority Building Focus on: Mid-competition keywords in your core topics

  • 4 blog posts with internal linking to Month 1-3 content
  • 1 comprehensive guide (2000+ words, pillar content)
  • 2 local landing pages (if multi-location)

Month 7-12: Competitive Keywords Focus on: High-volume, competitive terms

  • Build on existing authority
  • Target competitor keywords with superior content
  • Begin link-building through guest posts/partnerships

Phase 5: On-Page SEO Checklist

Apply to every piece of content:

Title Tag (50-60 characters)

  • Primary keyword at the start
  • Brand name at the end (optional for long keywords)
  • Compelling for human readers, not just algorithms

Meta Description (150-160 characters)

  • Includes primary keyword
  • Clear value proposition
  • Call-to-action ("Learn more", "Get a free quote", etc.)

Content Structure

  • H1 contains primary keyword (only one H1 per page)
  • H2s contain secondary/LSI keywords
  • Primary keyword in first 100 words
  • Keyword density: 1-2% (don't stuff)
  • Internal links to 2-3 related pages on your site
  • External links to 1-2 authoritative sources

Technical Basics

  • URL slug contains primary keyword
  • Image alt text describes the image + keyword where natural
  • Page loads in under 3 seconds
  • Mobile-friendly layout

Phase 6: Local SEO Strategy (if location-based)

Google Business Profile Optimization

Must-have elements:

  1. Business name exactly as registered
  2. Consistent NAP (Name, Address, Phone) everywhere online
  3. Primary category + 5 additional categories
  4. 5+ photos updated monthly
  5. Weekly Google Business posts
  6. Respond to ALL reviews within 24 hours

Local Citation Building

Priority directories:

  • Google Business Profile (essential)
  • Yelp (high authority)
  • Industry-specific directories
  • Local chamber of commerce
  • Local news/blog mentions

Tracking & Reporting Template

Monthly SEO Report

PERIOD: [Month/Year]
TOP 5 RANKING KEYWORDS: [list with position]
NEW KEYWORDS RANKING: [list]
ORGANIC TRAFFIC: [sessions this month vs last month]
TOP PERFORMING PAGES: [list with traffic]
NEXT MONTH FOCUS: [2-3 priority actions]

Tools to track for free:

  • Google Search Console (position tracking, click data)
  • Google Analytics 4 (traffic, behavior)
  • Google Business Profile Insights (local visibility)

Use with ContentAI Suite

This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform. Enter your keywords and let AI generate all your SEO content automatically.

Try it free: https://contentai-suite.vercel.app

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