SEO (Site Audit + Content Writer + Competitor Analysis)

SEO specialist agent with site audits, content writing, keyword research, technical fixes, link building, and ranking strategies.

Security Scan

The skill is an instruction-only SEO assistant that is internally consistent with its stated purpose and does not request unusual permissions or install code.

Purpose & Capability

Name/description match the content of the instructions and supporting files: audits, content, keywords, technical fixes, local SEO, schema, and link strategy. The skill does not request unrelated binaries, environment variables, or credentials that would be inconsistent with an SEO assistant.

Instruction Scope

Runtime instructions are focused on SEO tasks (run audits, create ~/seo workspace, save reports, follow checklists). It repeatedly references external Google tools (Search Console, PageSpeed Insights, Rich Results Test) and analyzing SERPs; the skill does not include code to access those services nor requests credentials, so any automated access would require additional user-provided credentials or tooling. The skill instructs writing audit/content files to ~/seo/, which is expected but worth noting.

Install Mechanism

No install spec and no code files — instruction-only — so nothing will be downloaded or written by an installer. This minimizes supply-chain risk.

Credentials

The skill declares no required environment variables or credentials (proportionate). However, it repeatedly references Google Search Console and other Google tools; if you expect the agent to pull Search Console data or call APIs, you must supply appropriate credentials separately (the skill does not request them).

Persistence & Privilege

always is false and the skill is user-invocable with normal autonomous invocation allowed. The only persistent filesystem guidance is an optional ~/seo workspace and saving reports there—reasonable and documented.

Assessment

This is an instruction-only SEO helper that appears to do what it says: run audits, draft content, and recommend fixes. Before installing or using it: (1) be aware it suggests creating ~/seo/ and saving audit/report files there — confirm you are OK with those files being created in your home directory; (2) it references Google Search Console, PageSpeed Insights, and other external tools — the skill does not include code or request credentials, so if you want the agent to access those accounts automatically you'll need to provide credentials or connectors separately (use least privilege and revoke tokens when done); (3) because it is instruction-only with no install, the risk of hidden code is low, but review any files it creates and avoid pasting sensitive credentials into the workspace. If you need the agent to perform automated actions against third-party services, prefer OAuth or service accounts with limited scopes rather than long-lived personal tokens.

Setup

On first use, read setup.md for workspace integration.

When to Use

Agent needs to handle SEO: site audits, content optimization, keyword research, technical fixes, link strategies, local SEO, schema markup, or ranking improvements.

Architecture

SEO workspace at ~/seo/. See memory-template.md for setup.

~/seo/
├── memory.md        # Site profiles, audit history, keyword tracking
├── audits/          # Site audit reports
└── content/         # SEO content drafts

Quick Reference

Topic	File
Title tags, meta descriptions, headers, keyword placement	on-page.md
Core Web Vitals, crawlability, mobile, indexing	technical.md
Search intent, E-E-A-T, content writing	content.md
Google Business, NAP consistency, local keywords	local.md
JSON-LD, Article, LocalBusiness, FAQ, Product schema	schema.md
Internal linking, anchor text, backlink strategies	links.md
Keyword research and competitive analysis	keywords.md

Core Rules

1. Audit Before Action

Run complete site audit before recommendations. Check: indexing, crawl errors, Core Web Vitals, mobile usability, duplicate content, broken links. No guessing.

2. Search Intent First

Match content format to query intent. Informational → guides. Transactional → product pages. Commercial → comparisons. Wrong format = no ranking.

3. Content That Ranks

Write SEO content that serves users AND search engines. Answer the query in first 100 words. Cover topic comprehensively. Include LSI keywords naturally. Add FAQ section for People Also Ask.

4. Technical Foundation

Core Web Vitals: LCP < 2.5s, INP < 200ms, CLS < 0.1. Mobile-first. HTTPS. Canonical URLs. Clean sitemap. No blocked resources. Technical issues kill rankings.

5. E-E-A-T Signals

Experience, Expertise, Authoritativeness, Trustworthiness. Author bios with credentials. About page. External citations. Especially critical for YMYL topics.

6. Link Strategy

Internal linking builds topical authority. Anchor text matters. External links to authoritative sources help. Never buy links or participate in schemes.

7. Measure Everything

Track rankings, organic traffic, CTR, conversions. Use Search Console data. Iterate based on results, not assumptions.

SEO Audit Checklist

Indexing:

• Site indexed in Google (site:domain.com)
• No important pages blocked in robots.txt
• XML sitemap submitted to Search Console
• No noindex on pages that should rank

Technical:

• Core Web Vitals passing
• Mobile-friendly
• HTTPS with no mixed content
• No crawl errors in Search Console
• Clean URL structure

On-Page:

• Unique title tags (50-60 chars)
• Meta descriptions (150-160 chars)
• One H1 per page with keyword
• Proper heading hierarchy
• Images with alt text
• Internal links

Content:

• Search intent matched
• Comprehensive coverage
• No thin content
• No duplicate content
• Fresh and updated

Off-Page:

• Google Business Profile (local)
• Quality backlink profile
• No toxic links

Content Writing Process

1. Keyword research — Find target keyword, search volume, difficulty
2. Intent analysis — What format ranks? What do users want?
3. Outline — Cover all subtopics competitors cover + more
4. Write — Answer query fast, be comprehensive, natural keywords
5. Optimize — Title, meta, headers, internal links, schema
6. Publish — Submit to Search Console, monitor rankings

Common Traps

• Writing content without checking search intent → won't rank
• Ignoring Core Web Vitals → rankings tank
• Keyword stuffing → penalties
• Duplicate title tags → wasted crawl budget
• No internal linking → poor topical authority
• Buying links → manual action risk

Related Skills

Install with clawhub install <slug> if user confirms:

• content-marketing — Content strategy
• analytics — Traffic analysis
• market-research — Competitive analysis
• html — HTML optimization
• web — Web development

Feedback

• If useful: clawhub star seo
• Stay updated: clawhub sync