Performance Marketing Agent — Adspirer

AI performance marketing agent for paid media, PPC, SEM, and digital marketing. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok...

Security Scan

The skill's manifest, instructions, and requested resources are consistent with an ad-management plugin that uses OAuth and an external Adspirer plugin; nothing requested is disproportionate to the stated purpose, but the source/hosting details are minimal so verify the plugin before installing.

Purpose & Capability

Name/description describe an ad-management agent and the SKILL.md only asks you to install an 'openclaw-adspirer' plugin and perform OAuth connections to ad platforms — these requirements are coherent with the stated purpose.

Instruction Scope

Instructions are limited to installing the plugin, running 'openclaw adspirer login' and connecting ad accounts (OAuth/PKCE). The doc explicitly says write operations require confirmation and campaigns are created paused, which limits risk. No instructions ask the agent to read unrelated local files or environment variables.

Install Mechanism

Install is declared as a node plugin (id: openclaw-adspirer). No arbitrary download URLs or archive extraction are present in the SKILL.md. Because the skill is instruction-only, the actual plugin code will be installed at runtime by the OpenClaw plugin command — review that plugin before installing.

Credentials

No environment variables, credentials, or config paths are requested in the manifest. Authentication is described as OAuth 2.1 with PKCE via the plugin/site, which is appropriate for connecting ad platforms.

Persistence & Privilege

always is false and model invocation is enabled (default). Autonomous invocation plus a plugin that can call external ad APIs increases blast radius, but SKILL.md claims user confirmation for writes and paused campaign creation; still verify plugin behavior and OAuth scopes before granting access.

Assessment

This skill appears coherent for ad management, but before installing: 1) verify the plugin ID 'openclaw-adspirer' is the official Adspirer plugin (check the publisher and source repo or package registry); 2) confirm the exact OAuth scopes requested during 'openclaw adspirer login' (least privilege — only grant what is needed); 3) check whether tokens are stored and where (SKILL.md claims no local credential storage and PKCE, but verify in plugin docs); 4) test in a non-production account or with limited-permission ad accounts first; 5) confirm the billing/pricing links and the domains (SKILL.md references adspirer.ai while the listing shows adspirer.com—ensure these are legitimate and expected); 6) if you want to limit risk, disable autonomous invocation for the skill or require manual confirmation for all write operations within your agent settings. If you cannot find an authoritative plugin repository or vendor verification, treat the plugin as untrusted and avoid installing.

Performance Marketing Agent — Powered by Adspirer

AI agent for performance marketing, paid media, and digital advertising. Connects directly to ad platform APIs to create campaigns, pull live performance data, research keywords, optimize budgets, and manage ads across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.

This skill installs the Adspirer plugin (openclaw-adspirer) — the same 100+ tools, same MCP server, same capabilities as the adspirer-ads-agent skill.

Setup

# Install the plugin
openclaw plugins install openclaw-adspirer

# Authenticate
openclaw adspirer login

# Connect your ad platforms
openclaw adspirer connect

# Verify
openclaw adspirer status

Connect your ad accounts at https://adspirer.ai/connections

---

What You Can Do

Performance Marketing & PPC

• Keyword Research — Real search volumes, CPC ranges, and competition data from Google Ads
• Campaign Creation — Search, PMax, Display, Image, Video, Carousel campaigns across all platforms
• Bid Optimization — Adjust bidding strategies, manage keyword bids, optimize for target CPA/ROAS
• Wasted Spend Analysis — Find underperforming keywords and ad groups burning budget
• Search Term Reports — Review search terms, identify negative keyword opportunities

Digital Marketing Automation

• Cross-Platform Reporting — Unified performance data across Google, Meta, LinkedIn, TikTok
• Budget Optimization — AI-powered budget allocation recommendations across campaigns
• Automated Monitoring — Set up alerts for metric thresholds, schedule recurring briefs
• Ad Creative Management — Update headlines, descriptions, creatives across platforms

Paid Media & Media Buying

• Google Ads — Search campaigns, Performance Max, YouTube, keyword management, extensions
• Meta Ads — Facebook & Instagram image, video, carousel campaigns, audience targeting
• LinkedIn Ads — Sponsored content, lead gen, B2B targeting by job title and industry
• TikTok Ads — Video campaigns, spark ads, young demographic targeting

Marketing Analytics

• Live Performance Dashboards — Impressions, clicks, CTR, spend, conversions, CPA, ROAS
• Anomaly Detection — Explain sudden changes in campaign metrics
• Creative Fatigue Detection — Identify ads losing effectiveness over time
• Audience Insights — Segment performance analysis across platforms

---

Who Is This For?

Role	Use Case
Performance Marketers	Daily campaign monitoring, bid optimization, ROAS tracking
Digital Marketing Managers	Cross-platform reporting, budget allocation, campaign launches
PPC Specialists	Keyword research, search term analysis, negative keyword management
Media Buyers	Multi-platform campaign creation, budget optimization, targeting
Marketing Agencies	Multi-client management, automated reporting, creative management
E-commerce Brands	Product advertising, retargeting, conversion optimization

---

Safety

• All campaigns created in PAUSED status for review
• Write operations always require user confirmation
• Read operations (performance, research, analytics) are safe to run freely
• No local credential storage — OAuth 2.1 with PKCE

Pricing

Plan	Price	Tool Calls
Free Forever	$0/mo	15/month
Plus	$49/mo	150/month
Pro	$99/mo	600/month
Max	$199/mo	3,000/month

All plans include all 4 ad platforms. Sign up at https://adspirer.ai/settings?tab=billing