Meta Business CLI
Skill for the Meta Business CLI. Complete WhatsApp, Instagram, Facebook Pages, and Messenger automation via the Graph API. Supports messaging, media, templat...
Like a lobster shell, security has layers — review code before you run it.
License
Runtime requirements
SKILL.md
Meta Business CLI
Use meta for WhatsApp, Instagram, Facebook Pages, and Messenger automation via the Graph API.
Setup
# 1. Configure app credentials
meta config set app.id YOUR_APP_ID
meta config set app.secret YOUR_APP_SECRET
# 2. Authenticate (OAuth PKCE, opens browser)
meta auth login
# 3. Configure WhatsApp (from API Setup page)
meta config set whatsapp.phoneNumberId YOUR_PHONE_NUMBER_ID
meta config set whatsapp.businessAccountId YOUR_WABA_ID
# 4. Verify everything works
meta doctor
Or use --token YOUR_TOKEN with any command to skip OAuth (e.g. System User tokens).
Authentication
meta auth login # OAuth PKCE flow (opens browser)
meta auth login --token YOUR_ACCESS_TOKEN # Use existing token
meta auth login --scopes "whatsapp_business_messaging,instagram_basic,pages_show_list"
meta auth status # Show token validity and scopes
meta auth logout # Remove stored credentials
Configuration
meta config set app.id YOUR_APP_ID # App ID (numeric)
meta config set app.secret YOUR_APP_SECRET # App secret
meta config set whatsapp.phoneNumberId ID # WhatsApp phone number ID
meta config set whatsapp.businessAccountId ID # WhatsApp business account ID
meta config set instagram.accountId ID # Instagram account ID
meta config set pages.pageId ID # Facebook Page ID
meta config set webhook.forwardUrl URL # Forward inbound messages to URL
meta config get <key> # Get a config value
meta config list # Show all config values
Config stored at ~/.meta-cli/config.json.
Sending Messages
# Text
meta wa send "+1234567890" --text "Hello" --json
# Markdown (converts to WhatsApp formatting)
meta wa send "+1234567890" --text "**bold** and _italic_" --markdown --json
# Chunked (splits long text into multiple messages)
meta wa send "+1234567890" --text "very long message..." --chunk --json
# Image
meta wa send "+1234567890" --image "https://example.com/photo.jpg" --caption "Look" --json
# Video
meta wa send "+1234567890" --video "https://example.com/video.mp4" --caption "Watch" --json
# Document
meta wa send "+1234567890" --document "https://example.com/file.pdf" --json
# Local file (auto-uploads)
meta wa send "+1234567890" --document ./report.pdf --caption "Q4 report" --json
# Audio
meta wa send "+1234567890" --audio "https://example.com/note.ogg" --json
# Voice note (renders as playable voice note, requires OGG/Opus)
meta wa send "+1234567890" --audio "./recording.ogg" --voice --json
# Template
meta wa send "+1234567890" --template "hello_world" --template-lang en_US --json
# Mark as read
meta wa read WAMID --json
Media File Size Limits
| Type | Max Size |
|---|---|
| Image | 5 MB |
| Video | 16 MB |
| Document | 100 MB |
Templates
meta wa template list --json # List all templates
meta wa template get TEMPLATE_NAME --json # Get template details
meta wa template delete TEMPLATE_NAME --json # Delete template
Media
meta wa media upload ./photo.jpg --json # Upload media
meta wa media url MEDIA_ID --json # Get media URL
meta wa media download MEDIA_ID ./output.jpg # Download media
Analytics
meta wa analytics --days 30 --granularity DAY --json
Phone Number Management
meta wa phone list --json # List numbers
meta wa phone get --json # Get active number details
meta wa phone select PHONE_NUMBER_ID # Select active number
Allowlist (Prompt Injection Protection)
meta wa allowlist list # List allowed numbers
meta wa allowlist add "+1234567890" # Add number
meta wa allowlist remove "+1234567890" # Remove number
When the allowlist is non-empty, meta wa send only delivers to listed numbers.
# Publish image
meta ig publish --image "https://example.com/photo.jpg" --caption "My post" --json
# Publish video
meta ig publish --video "https://example.com/video.mp4" --caption "Watch this" --json
# Publish Reel
meta ig publish --video "https://example.com/reel.mp4" --reel --caption "New reel" --json
# Account insights
meta ig insights --period day --days 30 --json
# Media insights
meta ig insights --media-id MEDIA_ID --json
# Comments
meta ig comments list MEDIA_ID --json # List comments
meta ig comments reply COMMENT_ID "Thanks!" --json # Reply
meta ig comments hide COMMENT_ID --json # Hide
meta ig comments delete COMMENT_ID --json # Delete
Instagram publish requires a public URL for images/videos (not local files).
Facebook Pages
meta fb post --message "Hello from the CLI" --json # Create post
meta fb post --message "Check this" --link "https://example.com" --json # Link post
meta fb list --limit 10 --json # List posts
meta fb insights --period day --days 30 --json # View insights
Messenger
meta messenger send PSID --text "Hello" --json # Send text
meta messenger send PSID --image "https://example.com/photo.jpg" --json # Send image
meta messenger send PSID --text "Update" --type MESSAGE_TAG --tag HUMAN_AGENT --json # Outside 24h window
meta messenger receive --json # List conversations
meta messenger receive --conversation-id CONV_ID --json # View conversation
Messenger messaging outside the 24h window requires a message tag.
Webhooks
# Start listener
meta webhook listen --port 3000 --verify-token TOKEN --app-secret SECRET
# Test verification locally
meta webhook verify --verify-token TOKEN --json
# Subscribe to events
meta webhook subscribe \
--object whatsapp_business_account \
--fields messages \
--callback-url "https://example.com/webhook" --json
Set webhook.forwardUrl in config to POST inbound messages to an external service.
The webhook auto-sends read receipts and acknowledges reactions for inbound messages.
Webhook Service (systemd)
meta service install # Install systemd user service
meta service start # Start the webhook service
meta service stop # Stop the service
meta service restart # Restart the service
meta service status # Show service status
meta service logs # Show service logs
meta service uninstall # Remove systemd service
Shell Completion
# Bash
meta completion >> ~/.bashrc
# Zsh (add to .zshrc)
meta completion >> ~/.zshrc
Diagnostics
meta doctor --json
Checks config, credentials, token validity, Graph API connectivity, permissions, and surface-specific asset access. Run before first use.
Global Flags
| Flag | Description |
|---|---|
--json | Structured output for scripting and agent use |
--verbose | Print debug logs to stderr |
--token TOKEN | Override stored credentials |
--api-version v22.0 | Pin a specific Graph API version |
Notes
- Always use
--jsonfor structured output when automating. - All commands work non-interactively when required args are passed as flags.
- Voice notes require OGG/Opus format to render correctly in WhatsApp.
- Files exceeding size limits are rejected with an actionable error.
- For larger files, host at a URL and pass the URL directly.
Files
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