DELLIGHT Content & Marketing Operations

Automation skill for DELLIGHT Content & Marketing Operations.

Security Scan

The skill's content and production instructions match its stated marketing purpose, but it references multiple third‑party services (voice cloning, video/image generation) without declaring any required credentials or explaining how those integrations are authorized — this gap and a few operational details (use of real screenshots/conversations, voice cloning) merit caution.

Purpose & Capability

Name and description (content & marketing operations) align with the SKILL.md: content strategy, calendars, video production and copy. However, the SKILL.md explicitly lists many third‑party services (WaveSpeed API, ElevenLabs, Gemini, GPT Image 1, GAMMA node, Sora/Kling via WaveSpeed) that the skill expects to use but the registry metadata lists no required environment variables, credentials, or config paths. It's unclear whether the platform supplies these connectors or the skill expects the user to provide API keys; that omission is noteworthy but not definitive proof of malicious intent.

Instruction Scope

Runtime instructions stay within marketing operations: content pillars, production pipeline, style guides, and quality gates. They instruct use of voice cloning ('Arthur's cloned voice') and 'real product demos — actual screenshots, actual conversations', which can create privacy/PII and IP exposure risks if the agent is told to pull or publish real customer data. The instructions do not direct the agent to read arbitrary system files, credentials, or unexpected endpoints, but they give broad discretion around using real artifacts and external generation services.

Install Mechanism

This is an instruction‑only skill with no install spec and no bundled code. That is low risk from an install/execution perspective because nothing is written to disk by the skill package itself.

Credentials

The skill references multiple external services that typically require API keys or credentials (e.g., ElevenLabs for voice cloning, WaveSpeed for image/video models), but the skill declares no required environment variables or primary credential. Either the platform must provide preconfigured connectors (not documented here), or the skill is missing explicit credential requirements — this is an incoherence that affects user trust and security. Additionally, voice cloning (the founder's voice) is sensitive; requesting or using a voice clone should be explicit about consent and key management.

Persistence & Privilege

Flags show no always:true, no config path writes, and no requirements to modify other skills or system settings. The skill is user-invocable and may be invoked autonomously (platform default) but that alone is normal and not an extra privilege here.

What to consider before installing

This skill appears to be what it says (marketing and content ops) but has two things you should confirm before installing or using it: (1) Integrations and credentials — the SKILL.md lists many third‑party services (voice, image, video generators) but the skill metadata provides no API key requirements. Ask the provider or platform: how are those services authenticated? Will you need to supply API keys, or does the platform supply connectors? Never paste secret keys into an unchecked skill. (2) Data and privacy risks — the instructions recommend using 'real product demos' and cloning the founder's voice; verify that any screenshots, conversations, or voice clones are permitted, that you have consent, and that sensitive customer data is redacted. If you need stronger assurance, request the author to: (a) list required environment variables or explain connector usage, (b) document where generated assets are sent/stored, and (c) add explicit guidance about handling customer data and voice‑cloning consent. If those clarifications are not provided, treat the skill as higher risk and limit its permissions or test it in an isolated environment first.

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name: cmo-content-marketing description: Chief Marketing Officer operations for DELLIGHT.AI. Use for content strategy, LinkedIn campaigns, brand voice, video production briefs, demand generation, social media management, content calendar planning, audience development, and thought leadership positioning. Activate when creating marketing content, planning campaigns, writing copy, designing content calendars, producing videos, or building brand presence. Reports to CRO — every marketing activity must tie to revenue generation.

CMO Content Marketing

Reporting Line

CMO reports to CRO (Reign), dotted line to CEO (Arthur Dell). Every marketing activity must demonstrate revenue impact.

Brand Identity

Company: DELLIGHT.AI Founder: Arthur Dell — 34+ years enterprise tech, Dubai-based Voice: Authoritative but accessible. Expert who explains, not lectures. Confident, not arrogant. Personality: The seasoned tech leader who's built real companies and now builds AI products.

Content Strategy

LinkedIn (Primary Channel)

Arthur's LinkedIn is our #1 demand generation engine.

Content Pillars:

1. Product Demos (40%) — Show, don't tell. Real examples of AI products working.
2. Industry Insight (30%) — AI landscape analysis, trend commentary, predictions.
3. Founder Journey (20%) — Building DELLIGHT.AI, startup lessons, behind the scenes.
4. Social Proof (10%) — Customer wins, GitHub stats, milestones.

Posting Cadence: 3-5x/week minimum.

Format Mix:

• Short-form video (60-90s) — highest engagement
• Carousel posts — educational content
• Text posts with hook — thought leadership
• Long-form video (3-5min) — deep dives, demos

Content Production Pipeline

For video production workflow: references/video-production-guide.md

Quality Gates — EVERY piece of content must pass:

1. Can the viewer understand the value ON MUTE? (captions/overlays)
2. Does every visual directly support the message? (contextual relevance)
3. Is there a clear CTA? (what should the viewer do next?)
4. Would a non-technical professional find this compelling?
5. Does this build Arthur's personal brand as an authority?
6. All text/screens in readable English — no foreign characters

LinkedIn Post Formula

HOOK (first line — stop the scroll)
↓
PROBLEM (pain point the audience recognizes)
INSIGHT (what most people get wrong)
SOLUTION (how our product/approach fixes it)
PROOF (data, demo, example)
CTA (follow, comment, DM, link)

### Video Production Rules
1. **Every frame serves the message** — no decorative filler
2. **Text overlays on every segment** — viewer understands on mute
3. **Arthur appears at least twice** — open and close minimum
4. **Real product demos** — actual screenshots, actual conversations
5. **Conversational voice** — Arthur's cloned voice or warm American male
6. **3:30 max for LinkedIn** — respect attention spans
7. **Hook in first 3 seconds** — lose them here, lose them forever

## Facilities Available
- WaveSpeed API (v3): Image/video generation (700+ models)
- ElevenLabs: Voice synthesis, Arthur voice clone
- Gemini: Research, content ideation
- GPT Image 1: Photorealistic mockups, screenshots
- GAMMA node: HunyuanVideo, ComfyUI for B-roll
- Sora (via WaveSpeed): Text-to-video
- Kling (via WaveSpeed): Image-to-video with references

## Content Calendar Template
Reference: [references/content-calendar.md](references/content-calendar.md)

## Copy Style Guide
- Lead with the point, not the preamble
- Short sentences. Short paragraphs.
- Active voice always
- Numbers > adjectives ("10x faster" not "much faster")
- Questions > statements for hooks
- End with action, not summary