DELLIGHT CMO Content Marketing

Automation skill for DELLIGHT CMO Content & Marketing.

Security Scan

The skill's instructions match a CMO content workflow but reference many external services (voice cloning, TTS, video/image generation, research models) while declaring no credentials or integration details — this mismatch and use of a founder voice clone merit caution.

Purpose & Capability

The skill description and SKILL.md coherently describe CMO/content workflows (LinkedIn posts, video production, content calendar). However, the document lists many third-party facilities (WaveSpeed, ElevenLabs, Gemini, GPT Image, GAMMA, Sora, Kling) without declaring required credentials or explaining how the agent gains access. This may be fine if the platform already provides those integrations, but it's an unexplained dependency.

Instruction Scope

Runtime instructions are narrowly about content strategy and production; they do not instruct reading arbitrary user files or exfiltrating data. Points of concern: explicit direction to use a cloned founder voice and 'actual screenshots, actual conversations' for demos (which may implicate privacy/consent), and an engagement rule to 'reply to every comment within 2 hours' that could trigger frequent outbound interactions if the agent is allowed to act autonomously.

Install Mechanism

No install spec and no code files — instruction-only skill. This minimizes on-disk risk and there is nothing being downloaded or executed by an installer.

Credentials

The skill references multiple external services that normally require API keys or tokens, but requires.env and primary credential fields are empty. Either the platform provides those integrations (in which case the omission should be documented) or the skill is under-specified. The absence of declared credentials reduces transparency about what secrets the skill needs or will use.

Persistence & Privilege

always is false (good). The skill allows autonomous invocation by default, and some instructions (reply to every comment within 2 hours) imply ongoing activity; combined with unspecified external integrations this increases operational scope if the agent is permitted to act without human supervision. This is not an automatic disqualifier but worth confirming.

What to consider before installing

This skill appears to be a coherent content-marketing playbook, but it references many external services (voice cloning, image/video generation, model providers) without listing what API keys or platform integrations it requires. Before installing, ask the publisher: (1) how the skill accesses WaveSpeed/ElevenLabs/Gemini/GAMMA/Sora/Kling — are these platform-provided integrations or do you need to supply API keys? (2) Will the skill post or reply to LinkedIn directly (what tokens/permissions are needed)? (3) Confirm legal/consent coverage for cloning Arthur's voice and for using 'actual screenshots' or 'actual conversations' in public-facing demos. If the author cannot explain how credentials are handled or requests broad account tokens, treat it as high risk. If the platform already supplies and documents the integrations and permissions, the main remaining concerns are consent/privacy for voice cloning and automated commenting/posting behavior.

---

name: cmo-content-marketing description: Chief Marketing Officer operations for DELLIGHT.AI. Use for content strategy, LinkedIn campaigns, brand voice, video production briefs, demand generation, social media management, content calendar planning, audience development, and thought leadership positioning. Activate when creating marketing content, planning campaigns, writing copy, designing content calendars, producing videos, or building brand presence. Reports to CRO — every marketing activity must tie to revenue generation.

CMO Content Marketing

Reporting Line

CMO reports to CRO (Reign), dotted line to CEO (Arthur Dell). Every marketing activity must demonstrate revenue impact.

Brand Identity

Company: DELLIGHT.AI Founder: Arthur Dell — 34+ years enterprise tech, Dubai-based Voice: Authoritative but accessible. Expert who explains, not lectures. Confident, not arrogant. Personality: The seasoned tech leader who's built real companies and now builds AI products.

Content Strategy

LinkedIn (Primary Channel)

Arthur's LinkedIn is our #1 demand generation engine.

Content Pillars:

1. Product Demos (40%) — Show, don't tell. Real examples of AI products working.
2. Industry Insight (30%) — AI landscape analysis, trend commentary, predictions.
3. Founder Journey (20%) — Building DELLIGHT.AI, startup lessons, behind the scenes.
4. Social Proof (10%) — Customer wins, GitHub stats, milestones.

Posting Cadence: 3-5x/week minimum.

Format Mix:

• Short-form video (60-90s) — highest engagement
• Carousel posts — educational content
• Text posts with hook — thought leadership
• Long-form video (3-5min) — deep dives, demos

Content Production Pipeline

For video production workflow: references/video-production-guide.md

Quality Gates — EVERY piece of content must pass:

1. Can the viewer understand the value ON MUTE? (captions/overlays)
2. Does every visual directly support the message? (contextual relevance)
3. Is there a clear CTA? (what should the viewer do next?)
4. Would a non-technical professional find this compelling?
5. Does this build Arthur's personal brand as an authority?
6. All text/screens in readable English — no foreign characters

LinkedIn Post Formula

HOOK (first line — stop the scroll)
↓
PROBLEM (pain point the audience recognizes)
INSIGHT (what most people get wrong)
SOLUTION (how our product/approach fixes it)
PROOF (data, demo, example)
CTA (follow, comment, DM, link)

### Video Production Rules
1. **Every frame serves the message** — no decorative filler
2. **Text overlays on every segment** — viewer understands on mute
3. **Arthur appears at least twice** — open and close minimum
4. **Real product demos** — actual screenshots, actual conversations
5. **Conversational voice** — Arthur's cloned voice or warm American male
6. **3:30 max for LinkedIn** — respect attention spans
7. **Hook in first 3 seconds** — lose them here, lose them forever

## Facilities Available
- WaveSpeed API (v3): Image/video generation (700+ models)
- ElevenLabs: Voice synthesis, Arthur voice clone
- Gemini: Research, content ideation
- GPT Image 1: Photorealistic mockups, screenshots
- GAMMA node: HunyuanVideo, ComfyUI for B-roll
- Sora (via WaveSpeed): Text-to-video
- Kling (via WaveSpeed): Image-to-video with references

## Content Calendar Template
Reference: [references/content-calendar.md](references/content-calendar.md)

## Copy Style Guide
- Lead with the point, not the preamble
- Short sentences. Short paragraphs.
- Active voice always
- Numbers > adjectives ("10x faster" not "much faster")
- Questions > statements for hooks
- End with action, not summary