B2c Marketing 1.0.1

B2C mobile app marketing via short-form video content on TikTok, Instagram Reels, and YouTube Shorts. Use when creating, scheduling, or strategizing organic...

Security Scan

The skill's instructions broadly match a B2C short-form video marketing workflow, but there are multiple inconsistencies and missing declarations (API key handling, missing referenced files, and mismatched owner metadata) that warrant caution before installing.

Purpose & Capability

The name/description align with the instructions (content creation, scheduling, Post Bridge integration). However, the SKILL.md instructs storing a POST_BRIDGE_API_KEY in a workspace .env while the skill metadata declares no required env vars. Also _meta.json inside the package has a different ownerId than the registry metadata, which is an unexplained mismatch.

Instruction Scope

Instructions stay within marketing scope (account warmup, content ideas, upload via Post Bridge API, tracking posts). They require reading/writing workspace files (content folder, a local tracking file, .env) and performing uploads to api.post-bridge.com. A referenced document ('references/slideshow-method.md') is mentioned but not included — missing supporting files reduce transparency. The instructions ask the workspace to hold an API key, which implies the agent or user must place secrets in workspace files.

Install Mechanism

Instruction-only skill with no install steps and no code files — low installation risk. Nothing will be downloaded or written by an installer as part of the skill package itself.

Credentials

The skill does not declare any required environment variables in its metadata, yet the SKILL.md tells the user to store POST_BRIDGE_API_KEY in a workspace .env and to use it for Authorization. Requesting a single API key for the posting service is proportionate to the described functionality, but the lack of a declared required env variable is an inconsistency. No other credentials are requested.

Persistence & Privilege

The skill does not request always: true, does not install persistent components, and is user-invocable only. There is no evidence it attempts to modify other skills or system-wide settings.

What to consider before installing

Before installing: 1) Verify the Post Bridge service (api.post-bridge.com) and its privacy/security practices and only create an API key if you trust the provider. 2) Do not store sensitive keys in shared plaintext files without appropriate access controls — prefer a secrets store if available. 3) Ask the publisher to declare POST_BRIDGE_API_KEY in the skill metadata (required env) so the behavior is explicit. 4) Request the missing referenced file (references/slideshow-method.md) and confirm the content matches your expectations. 5) Note the mismatch between the registry ownerId and the package's _meta.json ownerId — ask the publisher to explain or correct it. 6) If you grant an agent access to workspace files, be deliberate: this skill expects to read/write content files and a .env; restrict what the agent can access. If the publisher cannot satisfactorily explain the metadata mismatch and missing files, consider not installing.

B2C Marketing — Short-Form Video Content Machine

Automate organic B2C app marketing through short-form video on TikTok, Instagram Reels, and YouTube Shorts. This skill is based on a proven method that drove 30,000 downloads in one month with zero ad spend.

The Growth Playbook

Phase 1: Account Warmup (Days 1-2)

• Create new account(s) on Instagram and/or TikTok
• Scroll 15 min/day in your target audience niche ONLY
• Follow, comment, and like posts that your app/product is relevant to
• This teaches the algorithm where to push your content — CRITICAL for TikTok especially
• Never buy old accounts — they suck and have a locked-in audience you can't change
• Same email for multiple TikTok accounts is fine

Phase 2: Research (Ongoing)

• Save any videos you see that you could remake to promote your app
• Study what other apps in your niche are doing
• Browse competitor accounts — sort by Popular on TikTok to see their top performers
• Note caption patterns, video length, hooks, hashtags
• Think creatively about how existing viral formats can showcase YOUR app

Phase 3: Start Posting (Day 3+)

• Start with 1 post/day per warmed account — quality over quantity
• Every post needs a CTA relevant to your app (in caption, comment, or end of video)
• Views without downloads are useless — always tie content back to your app
• If you can't break 500 views after consistent posting, pause 2-3 days and improve content quality

Phase 4: Find Your Winner

• Each app's "winning format" is unique — this may take 300+ videos to find
• Keep testing new formats, hooks, and angles
• Once you find a format that pops, DOUBLE DOWN on it
• Make variations of your winner — same hook structure, different content

Phase 5: Scale with Post Bridge

• Once you have a winning format, scale to 2-6 posts/day
• Use Post Bridge API to upload and schedule across IG, TikTok, YouTube simultaneously
• Instagram as main platform, then reupload to YouTube, TikTok, and others via Post Bridge
• This takes 10x less time than posting manually on each platform

What the Algorithm Wants

The algo LOVES two things:

1. Watch time — short videos (under 10 seconds) get highest completion rates
2. Comments — make content that drives people to comment ("what app is this?")

Your two goals with every piece of content: maximize watch time and drive comments.

Don't name the app in the caption — let people ask in comments. This drives engagement AND the algo rewards comment activity.

Content Strategy

Key Principles

• Hook in first 1-2 seconds (text overlay or surprising visual)
• "POV:" captions drive curiosity and shares
• Show the app in action, not just talking about it
• Emotional triggers: love, FOMO, curiosity, relatability
• 1 creative, well-thought-out post > 5 pieces of slop
• Log every lesson, iterate on what works

The Hook Formula

WINNING formula: [Another person] + [conflict/doubt] → showed them [app/result] → they changed their mind

• Creates a story in the viewer's head — they picture the reaction
• It's about the HUMAN MOMENT, not the app
• Self-focused hooks about features/price → dead
• Always ask: "Who's the other person, and what's the conflict?"

Hook Templates (adapt to your niche)

• pov: [relatable scenario involving your app]
• found the cutest/best/most useful [app type] for [audience]
• may this type of [emotion] find you [emoji]
• [person] didn't believe me until I showed them this
• this [feature] is actually insane
• how did I not know about this sooner

Hashtag Strategy

• Max 4-5 hashtags per post
• Mix broad (#fyp #viral) with niche (#yourappniche)
• Don't include app name in hashtags unless it's already known

Slideshow Format

AI-generated slideshows for TikTok/Reels — see references/slideshow-method.md:

• Use AI image generation for frames
• Add text overlays programmatically
• Great for apps without visual demo content

Posting via Post Bridge API

Base: https://api.post-bridge.com | Auth: Authorization: Bearer <key>

Setup

1. Create Post Bridge account at post-bridge.com ($9/mo, API add-on $14/mo)
2. Connect your social accounts (TikTok, Instagram, YouTube, Twitter, etc.)
3. Get API key from Settings → API
4. Store in workspace .env: POST_BRIDGE_API_KEY=pb_live_xxxxx

Posting Flow

1. POST /v1/media/create-upload-url → { "mime_type": "video/mp4", "size_bytes": <int>, "name": "file.mp4" }
2. PUT <upload_url> with binary file
3. POST /v1/posts with caption, media IDs, social_account IDs, optional scheduled_at
4. GET /v1/posts/<id> to check status

Platform Configs (pass in platform_configurations)

• TikTok: { draft: true, video_cover_timestamp_ms: 3000 } — draft lets you add trending sound manually
• Instagram: { video_cover_timestamp_ms: 3000 } — normal reel by default
• YouTube: { video_cover_timestamp_ms: 3000 } — posts as Short automatically

Scheduling

• Set scheduled_at (ISO 8601 UTC) to schedule ahead
• Omit for instant post
• Stagger posts throughout the day (e.g. 9am + 3pm)

Performance Tracking

Track every post in a local file:

• Post ID, platform, caption, format type, date
• Check views by browsing platform pages
• Note which hooks/formats perform best
• Weekly review: double down on winners, try new variations of top performers
• If a format stops working, go back to research phase

Daily Workflow

1. Pick next unposted video from content folder
2. Extract frame → read text overlay → write caption + hashtags
3. Upload media → create post → schedule or post instantly
4. Move video to posted/ subfolder
5. Set cron to check post status 5 mins after scheduled time
6. Report results (include TikTok caption in copy-paste block if using draft mode)
7. Repeat for each daily post slot