Crisis Communications Playbook

Create detailed crisis communication plans with holding statements, stakeholder messaging, media Q&A, internal briefs, and social media responses for various...

Security Scan

An instruction-only playbook that is consistent with its stated purpose and requests no credentials, installs, or unusual system access.

Purpose & Capability

The name/description match the SKILL.md: it produces crisis communication artifacts (holding statements, stakeholder matrices, timelines, etc.). It does not request unrelated binaries, credentials, or config paths.

Instruction Scope

SKILL.md contains only guidance for generating comms templates and frameworks. It does not instruct the agent to read system files, access environment variables, call unknown external endpoints, or exfiltrate data. Note: the guidance may require the user to supply incident details — users should avoid pasting secrets or sensitive forensic artifacts.

Install Mechanism

No install spec and no code files. Because it's instruction-only, nothing is written to disk or downloaded during installation.

Credentials

No environment variables, credentials, or config paths are required. The skill's declared needs are minimal and proportional to a template-generation purpose.

Persistence & Privilege

always:false and user-invocable:true (defaults). The skill does not request permanent presence or elevated privileges and does not modify other skills or system settings.

Assessment

This skill appears coherent and low-risk because it only provides writing instructions and requires no installs or credentials. Before use: (1) do not paste sensitive logs, credentials, or personal data into prompts — provide only the minimal, sanitized facts needed; (2) treat generated legal or regulatory guidance as drafts and have legal/comms experts review before publishing; (3) verify any timelines, technical claims, or public commitments against your engineering and legal teams; and (4) note the README links to a vendor site (AfrexAI) offering paid packs — these are promotional and not required to use the playbook.

Crisis Communication Playbook

Generate a crisis communication plan with holding statements, stakeholder messaging, media responses, and internal comms templates.

Usage

Tell the agent:

• "We have a data breach — draft crisis comms"
• "Customer-facing outage — prepare stakeholder updates"
• "PR crisis — generate a response framework"

What It Produces

1. Severity Assessment — P1 (existential) through P4 (minor) classification
2. Holding Statement — Immediate public response (deploy in <30 minutes)
3. Stakeholder Matrix — Who needs to know, what they need to hear, when
4. Media Q&A — Prepared answers for likely journalist questions
5. Internal Comms — Employee briefing, leadership talking points
6. Social Media Response — Platform-specific messaging
7. Timeline — Hour-by-hour communication schedule for first 72 hours
8. Post-Crisis Review — Lessons learned template

Crisis Types Covered

• Data breaches and security incidents
• Service outages and technical failures
• Product recalls or safety issues
• Executive departures or legal actions
• Negative press or social media storms
• Regulatory investigations
• Financial restatements

Framework

Every crisis response follows the ACE model:

• Acknowledge — Confirm awareness, show empathy
• Commit — State what you're doing about it
• Explain — Provide context without making excuses

Tone Guidelines

• Human first, corporate second
• Specific commitments over vague promises
• Take ownership — never deflect blame
• Update frequently — silence is the enemy

---

Built by AfrexAI — AI context packs for business teams.

Need a full communications framework? Check our Professional Services Context Pack ($47) or run our free AI Revenue Calculator.