Performance Reporter

This skill should be used when the user asks to "generate SEO report", "performance report", "traffic report", "SEO dashboard", "report to stakeholders", "sh...

Security Scan

The skill's description promising multi-source SEO reports is plausible, but the declared credential (AMPLITUDE_API_KEY) and the lack of any connector/auth details or expected API keys (Google Analytics, Search Console, SEO tools) are incoherent — ask the author for clarification before providing credentials.

Purpose & Capability

The skill claims to aggregate analytics, Search Console, ranking and backlink data and AI visibility metrics, but the registry metadata only lists a single primaryEnv (AMPLITUDE_API_KEY) and no required env vars. Amplitude is a product analytics platform and is not a canonical credential for Search Console, Google Analytics, Ahrefs/Moz/Semrush, or other SEO tools the skill references. Either the skill is missing declared credentials for the services it intends to integrate with, or the primaryEnv is unrelated to the stated purpose.

Instruction Scope

SKILL.md instructs the agent to 'automatically aggregate' data when analytics + search console + SEO tool + AI monitor are connected and otherwise to request manual exports. However, it provides no concrete connector list, no endpoints, and no instructions for obtaining or using API credentials. The instructions do not explicitly tell the agent to inspect unrelated system files, but they imply making network calls to unspecified services and do not declare which environment variables or tokens will be used for those calls.

Install Mechanism

This is an instruction-only skill with no install spec and no code files. That reduces the surface area because nothing will be written to disk by an installer; the runtime behavior is driven by the SKILL.md instructions.

Credentials

Only AMPLITUDE_API_KEY is declared as the primary credential. That is disproportionate to the skill's claimed integrations (Google Analytics, Search Console, SEO tools, AI monitors). Expected credentials like GA property read-only keys, Search Console OAuth tokens, and API keys for SEO/backlink tools are not declared. This mismatch could be benign (oversight) or intentional obfuscation; it warrants clarification before supplying any secrets.

Persistence & Privilege

The skill is not configured as always:true and uses default autonomous invocation settings. There is no install step that persists configuration on disk. Nothing in the manifest requests elevated persistence or modification of other skills' configs.

What to consider before installing

Key things to consider before installing or providing credentials: - Clarify the connector/auth model: ask the skill author which external services it will call and which exact environment variables or OAuth flows it requires (e.g., Google Analytics read-only key, Search Console OAuth token, Ahrefs/Moz/Semrush API key, AI-monitor credentials). The current primaryEnv (AMPLITUDE_API_KEY) does not explain those needs. - Do not supply broad or production credentials until clarified. If you must provide keys, create least-privilege, read-only credentials limited to the specific property/account and set an expiration you control. - Because this is instruction-only (no code), the immediate technical risk is lower, but the SKILL.md implies automatic network aggregation. Ask where connectors run (on your agent, a hosted connector, or a third-party service) and where data will be sent/stored. - If you prefer lower risk, use the skill with manual data only: provide CSV/exports/screenshots rather than API credentials. - Request evidence of provenance: the skill's source is 'unknown' and homepage is missing. Consider asking the author for a repository link, changelog, or reviews before trusting automation with credentials. - Operational advice: if you test with real credentials, monitor and revoke the key after testing; prefer short-lived or scoped tokens and audit access logs for the services you connect. What would change this assessment: a revised manifest that declares the exact connectors and env vars (and matches SKILL.md), or a clear statement that the skill only operates on user-supplied manual uploads and never uses external credentials. Until then treat the mismatch as suspicious.

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

<details> <summary>Browse all 20 skills</summary>

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

</details>

This skill creates comprehensive SEO and GEO performance reports that combine multiple metrics into actionable insights. It produces executive summaries, detailed analyses, and visual data presentations for stakeholder communication.

When to Use This Skill

• Monthly/quarterly SEO reporting
• Executive stakeholder updates
• Client reporting for agencies
• Tracking campaign performance
• Combining multiple SEO metrics
• Creating GEO visibility reports
• Documenting ROI from SEO efforts

What This Skill Does

1. Data Aggregation: Combines multiple SEO data sources
2. Trend Analysis: Identifies patterns across metrics
3. Executive Summaries: Creates high-level overviews
4. Visual Reports: Presents data in clear formats
5. Benchmark Comparison: Tracks against goals and competitors
6. Content Quality Tracking: Integrates CORE-EEAT scores across audited pages
7. ROI Calculation: Measures SEO investment returns
8. Recommendations: Suggests actions based on data

How to Use

Generate Performance Report

Create an SEO performance report for [domain] for [time period]

Executive Summary

Generate an executive summary of SEO performance for [month/quarter]

Specific Report Types

Create a GEO visibility report for [domain]

Generate a content performance report

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~analytics + ~~search console + ~~SEO tool + ~~AI monitor connected: Automatically aggregate traffic metrics from ~~analytics, search performance data from ~~search console, ranking and backlink data from ~~SEO tool, and GEO visibility metrics from ~~AI monitor. Creates comprehensive multi-source reports with historical trends.

With manual data only: Ask the user to provide:

1. Analytics screenshots or traffic data export (sessions, users, conversions)
2. Search Console data (impressions, clicks, average position)
3. Keyword ranking data for the reporting period
4. Backlink metrics (referring domains, new/lost links)
5. Key performance indicators and goals for comparison
6. AI citation data if tracking GEO metrics

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests a performance report:

1. Define Report Parameters -- Domain, report period, comparison period, report type (Monthly/Quarterly/Annual), audience (Executive/Technical/Client), focus areas.

2. Create Executive Summary -- Overall performance rating, key wins/watch areas/action required, metrics at a glance table (traffic, rankings, conversions, DA, AI citations), SEO ROI calculation.

3. Report Organic Traffic Performance -- Traffic overview (sessions, users, pageviews, bounce rate), traffic trend visualization, traffic by source/device, top performing pages.

4. Report Keyword Rankings -- Rankings overview by position range, distribution change visualization, top improvements and declines, SERP feature performance.

5. Report GEO/AI Performance -- AI citation overview, citations by topic, GEO wins, optimization opportunities.

6. Report Domain Authority (CITE Score) -- If a CITE audit has been run, include CITE dimension scores (C/I/T/E) with period-over-period trends and veto status. If no audit exists, note as "Not yet evaluated."

7. Content Quality (CORE-EEAT Score) -- If content-quality-auditor has been run, include average scores across all 8 CORE-EEAT dimensions with trends. If no audit exists, note as "Not yet evaluated."

8. Report Backlink Performance -- Link profile summary, weekly link acquisition, notable new links, competitive position.

9. Report Content Performance -- Publishing summary, top performing content, content needing attention, content ROI.

10. Generate Recommendations -- Immediate/short-term/long-term actions with priority, expected impact, and owner. Goals for next period.

11. Compile Full Report -- Combine all sections with table of contents, appendix (data sources, methodology, glossary).

Reference: See references/report-output-templates.md for complete output templates for all 11 report sections.

Validation Checkpoints

Input Validation

• Reporting period clearly defined with comparison period
• All required data sources available or alternatives noted
• Target audience identified (executive/technical/client)
• Performance goals and KPIs established for benchmarking

Output Validation

• Every metric cites its data source and collection date
• Trends include period-over-period comparisons
• Recommendations are specific, prioritized, and actionable
• Source of each data point clearly stated (~~analytics data, ~~search console data, ~~SEO tool data, user-provided, or estimated)

Example

User: "Create a monthly SEO report for cloudhosting.com for January 2025"

Output (abbreviated -- full report uses templates from all 11 steps):

# CloudHosting SEO & GEO Performance Report — January 2025

## Executive Summary — Overall Performance: Good

| Metric | Jan 2025 | Dec 2024 | Change | Target | Status |
|--------|----------|----------|--------|--------|--------|
| Organic Traffic | 52,100 | 45,200 | +15.3% | 50,000 | On track |
| Keywords Top 10 | 87 | 79 | +8 | 90 | Watch |
| Organic Conversions | 684 | 612 | +11.8% | 700 | Watch |
| Domain Rating | 54 | 53 | +1 | 55 | Watch |
| AI Citations | 18 | 12 | +50.0% | 20 | Watch |

**SEO ROI**: $8,200 invested / $41,040 organic revenue = 400%

**Immediate**: Fix 37 crawl errors on /pricing/ pages
**This Month**: Optimize mobile LCP; publish 3 AI Overview comparison pages
**This Quarter**: Build Wikidata entry for CloudHost Inc.

Tips for Success

1. Lead with insights - Start with what matters, not raw data
2. Visualize data - Charts and graphs improve comprehension
3. Compare periods - Context makes data meaningful
4. Include actions - Every report should drive decisions
5. Customize for audience - Executives need different info than technical teams
6. Track GEO metrics - AI visibility is increasingly important

Reference Materials

• Report Output Templates — Complete output templates for all 11 report sections
• KPI Definitions — SEO/GEO metric definitions with benchmarks, good ranges, warning thresholds, trend analysis, and attribution guidance
• Report Templates by Audience — Copy-ready templates for executive, marketing, technical, and client audiences

Related Skills

• content-quality-auditor — Include CORE-EEAT scores as page-level content quality KPIs
• domain-authority-auditor — Include CITE score as a domain-level KPI in periodic reports
• rank-tracker — Detailed ranking data
• backlink-analyzer — Link profile data
• alert-manager — Set up report triggers
• serp-analysis — SERP composition data
• memory-management — Archive reports in project memory
• entity-optimizer — Track branded search and Knowledge Panel metrics
• technical-seo-checker — Technical health data feeds into reports