Lead Gen Pipeline

Full automated lead generation pipeline for web design agencies. Finds local businesses without websites or with broken sites, builds demo HTML sites for them, and sends personalized cold pitch emails. Use when asked to "find leads", "run the pipeline", "find businesses without websites", "build demo sites for leads", or "send pitches". Supports full-auto mode or step-by-step execution. Tracks all leads in leads.md.

Full pipeline: find → qualify → build → pitch. Tracks everything in leads.md.

Commands

What you say	What runs
run pipeline [trade] in [city, state]	Full auto: find, qualify, build, deploy, email
find leads [trade] in [city, state]	Steps 1–2 only: search + qualify
build sites	Step 3–4: build + deploy pending leads
send pitches	Step 5: email all deployed-but-not-pitched leads
show leads	Print leads.md summary

Step 1: Find Leads

Use web_search with queries like:

• "[trade] in [city] [state]"
• "best [trade] near [city]" site:yelp.com OR site:thumbtack.com
• "[trade] [city] [state] contact"

Collect: business name, phone, address, website (if any), source URL.

Aim for 20–40 raw results before filtering.

Step 2: Qualify Leads

For each business, check their website:

• No website → top priority lead ✅
• Website loads but looks bad (mobile broken, no SSL, >5 years old aesthetic) → good lead ✅
• Good modern website → skip ❌

Use web_fetch to check each URL. Look for: missing viewport meta, table layouts, broken images, no HTTPS.

Save qualified leads to leads.md using the schema in references/leads-schema.md.

Max 10–15 qualified leads per run to stay within email limits.

Step 3: Build Demo Sites

For each qualified lead, generate a clean demo HTML site:

Structure:

• Hero: business name + tagline ("Serving [City] Since [Year]")
• Services: 3–5 services based on their trade
• Contact: phone number + service area
• Mobile responsive, pure HTML/CSS, no dependencies

Use their actual business name, phone, trade, and city. Save to demo-sites/[business-slug]/index.html.

See references/demo-site-template.md for the HTML template.

Step 4: Deploy Demo Sites

Deploy each demo site to the VPS. Use the site-cloner skill's VPS deploy pattern.

Port allocation: Start at 8090+ for lead gen demo sites (avoid conflicts with client sites).

Update leads.md with the live demo URL after deploy.

Step 5: Send Pitch Emails

For each lead with status deployed and no pitched_at date:

Use the gog (Gmail) skill to send pitch emails.

Email template: See references/pitch-template.md

Rules:

• Max 20 emails/day
• Personalize: use their business name, city, trade
• Include their live demo URL
• Subject: [Business Name] — Your New Website is Ready

Update leads.md status to pitched + add pitched_at date after sending.

leads.md Schema

See references/leads-schema.md for the full schema.

Quick format:

text

| Business | Phone | City | Trade | Website | Demo URL | Status | Pitched |

Status values: qualified → built → deployed → pitched → replied → closed