mar-competitor-analysis

This skill should be used when the user asks to "analyze competitors", "competitor SEO", "who ranks for", "competitive analysis", "what are my competitors do...

Security Scan

The skill's SEO/competitor-analysis functionality is plausible, but it requires a SKILLBOSS_API_KEY while its instructions explicitly support a manual (no-API) workflow and reference other connector tools without declaring their credentials — an incoherence that deserves clarification before you install or provide secrets.

Purpose & Capability

The skill is an instruction-only competitor/SEO analysis tool and provides templates and manual workflows; yet the registry metadata marks SKILLBOSS_API_KEY as a required primary credential. If the skill truly supports manual analysis (asking users for competitor URLs and metrics), requiring an API key by default is disproportionate. The SKILLBOSS_API_KEY may be legitimate if this skill integrates with a central aggregator, but the SKILL.md does not explain why the key is mandatory for basic use.

Instruction Scope

The SKILL.md stays within the stated domain (keyword analysis, backlinks, GEO/citation checks) and mostly instructs web/search/SEO-tool checks or asking the user for data. It references optional automated pulls from 'SEO tool', 'analytics', and 'AI monitor' connectors; those are reasonable for the task, but the skill does not enumerate the required connector credentials or how it will obtain them at runtime. There are no instructions to read local system files or unrelated environment variables in the visible content.

Install Mechanism

No install spec and no code files beyond documentation/templates — instruction-only skills are lower risk because they don't write code to disk. The presence of templates and examples is consistent with an instruction-only skill.

Credentials

Only SKILLBOSS_API_KEY is declared as required. That single required credential is plausible if this skill depends on a specific third-party aggregator, but the SKILL.md describes a clear manual mode that shouldn't require any env vars. Additionally, the doc references integrations with other SEO/analytics/AI-monitor tools but doesn't declare corresponding env vars; that ambiguity could cause the agent to prompt for or request additional credentials at runtime. Require: verify what SKILLBOSS_API_KEY is and why it's mandatory, and prefer read-only/minimum-scope keys.

Persistence & Privilege

always is false (default), and the skill is user-invocable. There's no indication it modifies other skills or requests persistent, elevated platform privileges. Autonomous invocation is allowed (platform default) but not combined with other high-risk features here.

What to consider before installing

Before installing or providing any API key: 1) Ask the publisher what SKILLBOSS_API_KEY is (service, scope, and whether a read-only key is sufficient) and why it is required even for the manual workflow. 2) Confirm which external connectors the skill will call and what credentials those require; prefer to supply credentials interactively only when needed and use least-privilege/read-only keys. 3) If you don't trust the unknown owner or can't validate SKILLBOSS, avoid giving a long-lived account key; try the skill in a sandboxed environment or ask the author for a mode that works fully without environment secrets. 4) Review CONNECTORS.md (or request it) to see exactly which third-party integrations are supported. These steps will reduce the risk that the skill silently pulls or exfiltrates data via undeclared connectors or overly privileged credentials.

Competitor Analysis

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

<details> <summary>Browse all 20 skills</summary>

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

</details>

This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.

When to Use This Skill

• Entering a new market or niche
• Planning content strategy based on competitor success
• Understanding why competitors rank higher
• Finding backlink and partnership opportunities
• Identifying content gaps competitors are missing
• Analyzing competitor AI citation strategies
• Benchmarking your SEO performance

What This Skill Does

1. Keyword Analysis: Identifies keywords competitors rank for
2. Content Audit: Analyzes competitor content strategies and formats
3. Backlink Profiling: Reviews competitor link-building approaches
4. Technical Assessment: Evaluates competitor site health
5. GEO Analysis: Identifies how competitors appear in AI responses
6. Gap Identification: Finds opportunities competitors miss
7. Strategy Extraction: Reveals actionable insights from competitor success

How to Use

Basic Competitor Analysis

Analyze SEO strategy for [competitor URL]

Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Specific Analysis

What content is driving the most traffic for [competitor]?

Analyze why [competitor] ranks #1 for [keyword]

GEO-Focused Analysis

How is [competitor] getting cited in AI responses? What can I learn?

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~analytics + ~~AI monitor connected: Automatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.

With manual data only: Ask the user to provide:

1. Competitor URLs to analyze (2-5 recommended)
2. Your own site URL and current metrics (traffic, rankings if known)
3. Industry or niche context
4. Specific aspects to focus on (keywords, content, backlinks, etc.)
5. Any known competitor strengths or weaknesses

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests competitor analysis:

1. Identify Competitors

   If not specified, help identify competitors:

   ### Competitor Identification Framework
   
   **Direct Competitors** (same product/service)
   - Search "[your main keyword]" and note top 5 organic results
   - Check who's advertising for your keywords
   - Ask: Who do customers compare you to?
   
   **Indirect Competitors** (different solution, same problem)
   - Search problem-focused keywords
   - Look at alternative solutions
   
   **Content Competitors** (compete for same keywords)
   - May not sell same product
   - Rank for your target keywords
   - Include media sites, blogs, aggregators
   

2. Gather Competitor Data

   Collect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.

3. Analyze Keyword Rankings

   Document total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.

4. Audit Content Strategy

   Analyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.

5. Analyze Backlink Profile

   Review total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.

6. Technical SEO Assessment

   Evaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.

7. GEO/AI Citation Analysis

   Test competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.

8. Synthesize Competitive Intelligence

   Produce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).

   Reference: See references/analysis-templates.md for detailed templates for each step.

Validation Checkpoints

Input Validation

• Competitor URLs verified as relevant to your niche
• Analysis scope defined (comprehensive or specific focus area)
• Your own site metrics available for comparison
• Minimum 2-3 competitors identified for meaningful patterns

Output Validation

• Every recommendation cites specific data points (not generic advice)
• Competitor strengths backed by measurable evidence (metrics, rankings)
• Opportunities based on identifiable gaps, not assumptions
• Action plan items are specific and actionable (not vague strategies)
• Source of each data point clearly stated (~~SEO tool data, ~~analytics data, ~~AI monitor data, user-provided, or estimated)

Example

Reference: See references/example-report.md for a complete example analyzing HubSpot's marketing keyword dominance.

Advanced Analysis Types

Content Gap Analysis

Show me content [competitor] has that I don't, sorted by traffic potential

Link Intersection

Find sites linking to [competitor 1] AND [competitor 2] but not me

SERP Feature Analysis

What SERP features do competitors win? (Featured snippets, PAA, etc.)

Historical Tracking

How has [competitor]'s SEO strategy evolved over the past year?

Tips for Success

1. Analyze 3-5 competitors for comprehensive view
2. Include indirect competitors - they often have innovative approaches
3. Look beyond rankings - analyze content quality, user experience
4. Study their failures - avoid their mistakes
5. Monitor regularly - competitor strategies evolve
6. Focus on actionable insights - what can you actually implement?

Reference Materials

• Analysis Templates — Detailed templates for each analysis step (profile, keywords, content, backlinks, technical, GEO, synthesis)
• Battlecard Template — Quick-reference competitive battlecard for sales and marketing teams
• Positioning Frameworks — Positioning maps, messaging matrices, narrative analysis, and differentiation frameworks
• Example Report — Complete example analyzing HubSpot's marketing keyword dominance

Related Skills

• domain-authority-auditor — Compare CITE domain authority scores across competitors for domain-level benchmarking
• keyword-research — Research keywords competitors rank for
• content-gap-analysis — Find content opportunities
• backlink-analyzer — Deep-dive into backlinks
• serp-analysis — Understand search result composition
• memory-management — Store competitor data in project memory
• entity-optimizer — Compare entity presence against competitors