Wholesale Pricer
Builds wholesale and tiered volume pricing structures for ecommerce brands that want to sell through retailers, distributors, or bulk channels without undercutting their own direct-to-consumer storefront. The skill takes cost basis, retail price anchors, and distribution goals and returns a complete B2B pricing sheet with MOQ tiers, margin math, channel guardrails, and negotiation boundaries.
Use when
- Brand is launching a wholesale program and needs to set a wholesale price, MSRP, and tier breaks that keep retail margin above 50 percent while still leaving room for promotions
- Seller asks "how much should I charge distributors if my cost is X and my Amazon price is Y" and needs a defensible answer grounded in standard industry markup ratios
- Operator wants to introduce volume discounts for bulk buyers on Shopify or Faire and needs an MOQ ladder that rewards size without cannibalizing single-unit orders on their DTC site
- Team is preparing a line sheet for a trade show or wholesale platform like Faire, Abound, or RangeMe and needs price columns formatted for retail buyers
What this skill does
The skill translates a set of cost and target inputs into a structured wholesale pricing plan. It calculates landed cost per unit, validates that the recommended wholesale price meets the traditional keystone-plus threshold retailers expect, lays out three to five volume tiers with decreasing per-unit prices, estimates gross margin at each tier, flags channel conflict risks where wholesale buyers could undercut the brand's own DTC price after discounts, and offers a short rationale for why each break point was chosen. It also produces suggested payment terms, shipping break policies, and MAP (Minimum Advertised Price) language a brand can paste into its wholesale agreement.
Inputs required
- cost_per_unit (required): All-in landed cost per unit including manufacturing, inbound shipping, duty, and any per-unit packaging. Example: 7.50 USD.
- dtc_retail_price (required): The price the brand currently sells a single unit for on its own store. Example: 29.99 USD.
- target_margin_wholesale (optional): Desired gross margin percentage at the top tier. If omitted the skill defaults to 50 percent.
- moq_floor (optional): Minimum order quantity for the smallest wholesale tier. Defaults to 12 units if not provided.
- channels_to_protect (optional): Which sales channels the pricing should not undercut, such as Amazon, Shopify DTC, or specific retail partners.
Output format
A structured pricing brief delivered in four sections. Section one is a summary table listing each tier number, MOQ range, per-unit wholesale price, retailer gross margin at suggested MSRP, and brand gross margin at that wholesale price. Section two is the channel conflict analysis showing whether any tier allows a retailer to price below the brand's DTC price after standard retail markdowns. Section three is recommended policy language covering MAP, payment terms, lead time, and shipping breaks. Section four is a short negotiation guide listing which tiers have flex room and which should be held firm.
Scope
- Designed for: ecommerce brands and DTC sellers expanding into wholesale, distributors, and B2B channels
- Platform context: Faire, Abound, RangeMe, Shopify B2B, trade show line sheets, platform-agnostic
- Language: English
Limitations
- Does not pull live competitor pricing or current market rates; relies on the cost and retail anchors the user provides
- Does not replace legal review of wholesale agreements, MAP policies, or distribution contracts
- Industry markup conventions vary by category; the skill uses general gifting and consumer goods defaults unless the user specifies category norms
