UGC

Create viral user-generated content for marketing with effective hooks, formats, and creator strategies.

Security Scan

The skill is an instruction-only marketing/UGC brief that asks for no credentials, installs, or system access and its runtime instructions are consistent with its stated purpose.

Purpose & Capability

Name and description (UGC creation and strategy) match the SKILL.md content: hooks, formats, briefs, metrics and creator guidance. There are no unrelated requirements (no cloud creds, binaries, or config paths).

Instruction Scope

SKILL.md contains only marketing guidance and creator briefs. It does not instruct the agent to read files, access environment variables, contact external endpoints, or perform system-level actions beyond producing content suggestions.

Install Mechanism

No install spec and no code files — instruction-only. Nothing is downloaded or written to disk, so install-risk is minimal.

Credentials

The skill declares no environment variables, credentials, or config paths. The instructions do not reference any secrets or external service tokens, so requested access is proportional to the purpose.

Persistence & Privilege

always is false (default) and disable-model-invocation is false (normal). The skill does not request persistent system presence or modify other skills/configurations.

Assessment

This is an instruction-only UGC marketing brief and appears internally consistent and low-risk: it needs no credentials or installs and only provides content guidance. Before installing, consider provenance (owner ID and homepage are unknown) — if you require vendor accountability, prefer skills with a known source or homepage. Also confirm you won’t ask the skill to process or transmit sensitive customer data (the skill’s instructions do not request this, but downstream prompts could). If you plan to let agents invoke skills autonomously, remember that autonomous invocation is normal but increases the blast radius for any skill; in this case the risk is low because the skill has no external accesses or installs.

Hook (First 1-3 Seconds)

• Must stop the scroll—pattern interrupt or curiosity gap
• Face close to camera—creates intimacy, attention
• Movement in first frame—static = scroll past
• Text overlay reinforces hook—works with sound off
• Controversial or surprising statement—triggers engagement
• "Wait for it" only if payoff delivers—overused but works when earned

Authenticity Over Production

• iPhone quality preferred—polished = ad, raw = real
• Real person, real environment—not studio, not perfect lighting
• Natural speech patterns—not scripted-sounding
• Mistakes left in strategically—human, relatable
• POV style—viewer feels like friend showing them something

Formats That Work

• Problem → Solution: "I was struggling with X until I found this"
• Tutorial/Demo: show product in use, not just talking about it
• Before/After: visual transformation
• Reaction: genuine response to trying product
• Story time: narrative hook, product woven in
• Green screen over product page/reviews—social proof

Platform Specifics

• TikTok: trends matter, sounds matter, fast pace
• Instagram Reels: slightly more polished acceptable, older demo
• YouTube Shorts: can be more informational, longer retention
• Cross-post but native feels different—adjust energy, pacing

Trends and Sounds

• Use trending sounds—algorithm boost, familiarity
• Put your spin on trend—don't just copy, add value
• Move fast—trends die in days, not weeks
• Save trending content for reference—build swipe file
• Original sounds can blow up—worth trying

Brief for Creators

• Clear product benefit—one main message, not five
• Target audience description—who should feel spoken to
• Mandatory elements—product visible, key phrase, CTA
• Freedom on execution—creator knows their audience
• Examples of what works—reference videos, not scripts
• What NOT to do—avoid these mistakes/phrases

Call to Action

• Clear, single CTA—link in bio, use code, try free
• CTA in last 2 seconds—after value delivered
• Verbal + text on screen—reinforce both ways
• Urgency when genuine—limited time, limited spots
• Soft CTA in caption—second chance if skipped

Testing and Iteration

• Multiple hooks for same content—test first 3 seconds
• Multiple creators, same brief—different audiences resonate differently
• Winning concepts get variations—iterate on what works
• Kill losers fast—80% won't work, that's normal
• Track by creative, not just campaign—identify patterns

Metrics That Matter

• Hook rate: % watching past 3 seconds—creative quality
• Watch time: % completing—content quality
• Engagement: saves > shares > comments > likes—intent signals
• Click-through: actually taking action—conversion quality
• Cost per result: efficiency—scale what works

Creator Selection

• Authentic to your audience—not just follower count
• Check their content style—matches brand energy?
• Engagement rate over followers—active audience matters
• Previous brand work—how did it perform?
• Micro-creators often outperform—more trusted, better rates

Volume Strategy

• More content > perfect content—algorithm needs volume
• 3-5 concepts, 3-5 creators each—matrix of tests
• Repurpose winners—different hooks, platforms, lengths
• User comments become new hooks—real objections, real language
• Seasonal/timely angles—Black Friday, New Year, etc.

Common Mistakes

• Too branded—looks like ad, users scroll
• Product shown too late—already lost attention
• Weak hook—generic opening, no curiosity
• No clear CTA—engagement without conversion
• Wrong creator for audience—mismatch kills authenticity
• One video tested—need volume, most won't work