Meta Ads Analyser
Generate a professional ad strategy analysis report from extracted Meta ad creatives.
Prerequisites
- Extracted ad assets from
/meta_ads_extractor (images, videos, landing page screenshots)
- Ad creative analysis (hooks, scripts, emotions, CTAs, strengths/weaknesses)
- Landing page analysis (headlines, strategies, conversion flows)
Input
Assets folder from extraction, typically at:
~/clawd/output/meta-ads/{advertiser-slug}/
├── {slug}-video-01.mp4
├── {slug}-video-02.mp4
├── {slug}-image-01.jpg
├── {slug}-image-02.jpg
├── landing-{page-name}.jpg
└── ...
Analysis Process
1. Analyze Each Creative
For each ad creative, identify:
- Aspect Ratio — Dimensions and ratio (1:1, 4:5, 9:16, 16:9)
- Duration — For videos, length in seconds
- Hook — Opening line/visual that stops the scroll
- Script/Copy — Key messaging and value proposition
- Visual Flow — Sequence of scenes/elements (for video)
- Emotion — Primary emotional trigger (curiosity, fear, aspiration, etc.)
- CTA — Call to action and friction level
- Strengths — What works well
- Weaknesses/Gaps — What could be improved
Use vision model for images, Gemini for video analysis.
Get dimensions with:
# Images (macOS)
sips -g pixelWidth -g pixelHeight image.jpg
# Videos
ffprobe -v error -select_streams v:0 -show_entries stream=width,height -of csv=p=0 video.mp4
Common aspect ratios:
| Ratio | Use Case |
|---|
| 1:1 | Feed (universal) |
| 4:5 | Feed (recommended) |
| 9:16 | Stories/Reels |
| 16:9 | Landscape video |
2. Analyze Landing Pages
For each landing page, identify:
- Headline — Primary value proposition
- Strategy — Key conversion elements (social proof, urgency, etc.)
- Conversion Flow — Path from landing to purchase/signup
- Strengths — What converts well
- Gaps — Missing elements or friction points
3. Map Funnels
Group ads by their destination landing page. Each funnel = landing page + all ads driving to it.
Typical funnel types:
- TOFU (Top of Funnel) — Awareness, lead magnets, quizzes, free content
- BOFU (Bottom of Funnel) — Direct offer, application, purchase
4. Identify Strategy Patterns
Look for:
- Credibility stacking (logos, credentials, social proof)
- Price anchoring
- Native creative (ads that don't look like ads)
- Identity-driven copy
- Testing patterns (variants of same creative)
Output Format
Generate a self-contained HTML report using the template structure below.
Report Structure
1. Header
- Advertiser name
- Stats (# ads, # funnels, date)
2. Strategy Overview (TOP)
- High-level acquisition strategy
- Funnel flow visualization
- Creative testing patterns
- Key takeaways (actionable insights)
3. Funnel Sections (one per landing page)
- Funnel header (name, URL)
- Landing page card (screenshot + analysis)
- Ad cards grid (media + analysis for each)
4. Footer
- Source attribution
- Date generated
Styling Guidelines
- Clean, doc-like design — white background, simple typography
- No dark gradients or heavy styling — should feel like a PDF/Notion doc
- Inline media — videos and images embedded and playable
- Mobile-friendly — responsive grid for ad cards
- Badges for quick scanning — TOFU/BOFU, Video/Image, Variant, Top performer, Aspect ratio (1:1, 4:5, 9:16)
Ad Card Format
Each ad card should display:
[Media: video/image]
[Badges: Type | Funnel Stage | Aspect Ratio | Duration (if video)]
[Title]
[Analysis fields: Hook, Script, Emotion, Strengths, Gaps]
Include aspect ratio badge on every ad card so patterns are visible at a glance (e.g., "all TOFU ads are 4:5, BOFU ads are 1:1").
See templates/report-template.html for the full HTML/CSS template.
Delivery
-
Generate HTML file in the assets folder:
~/clawd/output/meta-ads/{advertiser-slug}/{slug}-analysis.html
-
Zip the entire folder (HTML + all media assets)
-
Send via Telegram with caption explaining contents
Important: The HTML uses relative paths to media files. Always deliver as a zip so the recipient can open it locally with all assets.
Example Workflow
User: Analyze the EricPartaker ads we extracted
1. Read assets folder: ~/clawd/output/meta-ads/ericpartaker/
2. Analyze each video with Gemini / image with vision
3. Analyze landing page screenshots
4. Map ads to landing pages (identify 3 funnels)
5. Identify strategy patterns
6. Generate HTML report
7. Zip folder
8. Send to user
Integration
This skill is designed to follow /meta_ads_extractor:
/meta_ads_extractor → downloads assets
/meta_ads_analyser → generates strategy report
Can also integrate with:
- ad-creative-analysis — detailed individual ad breakdowns
- landing-page-analysis — deeper landing page audits
